{"id":12741,"date":"2014-01-01T00:00:00","date_gmt":"2014-01-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/show230\/"},"modified":"2014-01-01T00:00:00","modified_gmt":"2014-01-01T00:00:00","slug":"show230","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show230\/","title":{"rendered":"Improve Your Social Media Listening Skills: The Tools You Need & What You’ll Learn"},"content":{"rendered":"

Improve Your Social Media Listening Skills The Tools You Need & What You’ll Learn
\"Improve<\/a>Pharmaguy interviews Leigh Fazzina<\/b>, Principal, Fazzina & Co. Communications Consulting, Inc. (see Bio<\/a>), who talks about her passion for social media listening for pharma and who within the organization is best suited for leveraging the learnings from social media listening. <\/p>\n

Air date: 11 December 2014<\/b><\/p>\n

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<\/p>\n You can also visit this Pharma Marketing Talk Segment Page<\/b><\/a> and listen to the archived audio podcast. This show and ALL Pharma Marketing Talk shows are available as podcasts via PMT on iTunes<\/b><\/a> (FREE!). <\/p>\n

Background<\/b><\/p>\n

Social media listening is intelligence gathering. Social media analyzing is crucial for strategic marketing\/communications planning. While social posts are being directed towards every brand out there today (and can seem infinite), locating them, gathering them, understanding them, and taking them into consideration when planning your marketing and PR is ever important. <\/p>\n

Fazzina believes that both the FDA and pharmaceutical companies cannot go without a formal social media listening and analytics program in place. Once in place and working well, it has the power to help you put a more tailored marketing\/communications strategy in place. <\/p>\n

“I find it a real problem that the FDA doesn’t see Twitter any differently than traditional communications vehicles,” says Leigh Fazzina, a healthcare PR and social media communications strategist and former president of the PRSA Health Academy. “I am hopeful, however, that once the FDA starts carefully listening to, monitoring and analyzing social communications through social media listening and analytics programs, it will become more understanding of what the social communications sphere is truly like.” <\/p>\n

Questions\/Topics of Discussion<\/b> <\/p>\n