{"id":12736,"date":"2014-09-25T00:00:00","date_gmt":"2014-09-25T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/show225\/"},"modified":"2019-03-01T21:42:19","modified_gmt":"2019-03-01T21:42:19","slug":"show225","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show225\/","title":{"rendered":"A &#8220;Comuniti&#8221; for Healthcare Professionals: Univadis in France Gets Social"},"content":{"rendered":"\n<p>A &#8220;Comuniti&#8221; for Healthcare Professionals Univadis in France Gets Social<\/p>\n\n\n\n<p>Pharmaguy interviews <b>Thibaud Guymard<\/b>, Digital Marketing Manager at MSD France (see <a href=\"#bio\">Bio<\/a>), who talks about Comuniti, a new online community that is part of MSD France&#8217;s Univadis service exclusively for healthcare professionals.<\/p>\n\n\n\n<figure><iframe loading=\"lazy\" width=\"100%\" height=\"180px\" src=\"\/\/percolate.blogtalkradio.com\/offsiteplayer?hostId=755&amp;episodeId=6907943\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><\/figure>\n\n\n\n<p>Air date: <b>25 September 2014<\/b><\/p>\n\n\n\n<p>Your browser does not support the audio element. Upgrade your browser to one that does<\/p>\n\n\n\n<p>You can also visit this <a href=\"http:\/\/www.blogtalkradio.com\/pharmaguy\/2014\/09\/22\/a-comuniti-for-healthcare-professionals\"><b>Pharma Marketing Talk Segment Page<\/b><\/a> and listen to the archived audio podcast. This show and ALL Pharma Marketing Talk shows are available as podcasts via <a href=\"http:\/\/phobos.apple.com\/WebObjects\/MZStore.woa\/wa\/viewPodcast?id=206436329\"><b>PMT on iTunes<\/b><\/a> (FREE!).<\/p>\n\n\n\n<p><b>Background<\/b><br>&#8220;Contact your colleagues and talk exclusively with health professionals. Work with your colleagues in public or private groups. Ask medical questions and find precise answers.&#8221;<\/p>\n\n\n\n<p>These are the capabilities offered by &#8220;Comuniti,&#8221; a new online community launched in early 2014 . It is part of MSD France&#8217;s Univadis service exclusively for healthcare professionals (HCPs). It is the first time that Univadis, which has been around for a long time (listen to this podcast: &#8220;<a href=\"http:\/\/www.talk.pharma-mkting.com\/show203.htm\">What is Univadis?<\/a>&#8220;), has given its users the opportunity to collaborate online.<\/p>\n\n\n\n<p>Of course, it has to compete with other, similar services offered by independent companies and organizations. But MSD France hopes that Comuniti, coupled with the heaps of content available through Univadis, will be a magnet for French HCPs.<\/p>\n\n\n\n<p>Comuniti is currently in beta testing and will be officially launched sometime early Q4 2014. Here&#8217;s a video highlighting the features of Comuniti:<\/p>\n\n\n\n<p><b>Questions\/Topics of Discussion<\/b><\/p>\n\n\n\n<ul><li>Please give us a quick overview of Comuniti.<\/li><li>What&#8217;s the &#8220;value proposition&#8221; for physicians and for MSD?<\/li><li>How is Comuniti integrated with the Univadis service? Will this kind of service be offered by Univadis in other countries?<\/li><li>What&#8217;s the competition and how do you see Comuniti being unique?<\/li><li>Comuniti is in beta right now (as of Q4 2014). When will it be fully launched? Have you received any feedback from users that you can share with us?<\/li><li>What do you see in the future for Comuniti? For example, do you envision a mobile app version?<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><b>Guest Bio<\/b><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/ThibaudGuymard-100x125.jpg\" alt=\"Thibaud Guymard\"\/><\/figure>\n\n\n\n<p><b>Thibaud Guymard<\/b> manages Univadis in France, a leading online service for healthcare professionals provided by MSD. With the global team, Guymard launched the first version of the new Univadis website and developed a social network for healthcare professionals called Comuniti.<\/p>\n\n\n\n<p>Guymard started his career after obtaining a dual master&#8217;s degrees in Biology and Business at University of Rennes and IAE in France. His first job was at Saatchi &amp; Saatchi, a global healthcare communication agency of Publicis group in Paris before moving to the UK as Digital Strategist for Creation Healthcare, a global strategy consultancy.<\/p>\n\n\n\n<p>Guymard is also actively involved in the French Digital Health Think Tank, &#8220;Club Digital Sant\u00e9&#8221; (#hcsmeufr).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pharmaguy interviews Thibaud Guymard, Digital Marketing Manager at MSD France, who talks about Comuniti, a new online community that is part of MSD France&#8217;s Univadis service exclusively for healthcare professionals.<\/p>\n","protected":false},"author":2,"featured_media":14155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1202],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A &quot;Comuniti&quot; 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