{"id":12727,"date":"2014-01-01T00:00:00","date_gmt":"2014-01-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/show215\/"},"modified":"2014-01-01T00:00:00","modified_gmt":"2014-01-01T00:00:00","slug":"show215","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show215\/","title":{"rendered":"Can Pharma Do &#8220;Social Video?&#8221;: Insights on Creating Engaging Video for Consumers &amp; Healthcare Professionals"},"content":{"rendered":"<p>Can Pharma Do &#8220;Social Video?&#8221;                Insights on Creating Engaging Video for Consumers &amp; Healthcare ProfessionalsPharmaguy interviews <b>Rob Halper<\/b>, former Director, Corporate Communications and Video Communication, at Johnson &amp; Johnson. Rob provides insights on engaging consumers and healthcare professionals via online &#8220;social video.&#8221;<\/p>\n<p>Aired LIVE on: <b>Tuesday, April 1, 2014<\/b><br clear=\"left\"\/><br \/> New Business Internet Radio with <a href=\"http:\/\/www.blogtalkradio.com\/pharmaguy\" rel=\"nofollow\">Pharmaguy<\/a> on BlogTalkRadio<br \/>Visit this <a href=\"http:\/\/www.blogtalkradio.com\/pharmaguy\/2014\/04\/01\/can-pharma-do-social-video\"><b>Pharma Marketing Talk Segment Page<\/b><\/a> and listen to the live show or the archived audio podcast afterward. This show and ALL Pharma Marketing Talk shows are available as podcasts via <a href=\"http:\/\/phobos.apple.com\/WebObjects\/MZStore.woa\/wa\/viewPodcast?id=206436329\"><b>PMT on iTunes<\/b><\/a> (FREE!).  <\/p>\n<p\/><b>Background<\/b><\/p>\n<p>   <strong> <a href=\"https:\/\/www.slideshare.net\/rhalper\/exl-pharma-halperfinalrv21122\" title=\"Creating Compelling Video Content\" target=\"_blank\">Creating Compelling Video Content<\/a> <\/strong> from <strong><a href=\"http:\/\/www.slideshare.net\/rhalper\" target=\"_blank\">Rob Halper<\/a><\/strong> <br \/><b>Questions\/Topics of Discussion<\/b> <\/p>\n<ul>\n<li>Why Use Online Video?<\/li>\n<li>The J&amp;J Experience &#8211; What were the challenges and how did you overcome them?<\/li>\n<li>Talk a bit about other pharma online video channels, campaigns, etc that you like?<\/li>\n<li>What about VINE? Any good reasons why pharma should use it?<\/li>\n<\/ul>\n<p\/>\n<hr\/>\n<p> <b>Guest Bio<\/b><\/p>\n<p><p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/RobHalper_100x125.jpg\" alt=\"Rob Halper\" width=\"100\" height=\"125\" border=\"1\" align=\"left\" hspace=\"8\"\/><b>Rob Halper<\/b> is currently a &#8220;social video&#8221; consultant. His client include The Avoca Group, Channel 34 (local Montclair, NJ cable station) and Succeed2gether (non-profit)<\/p>\n<p>Prior to that Rob enjoyed a 19-year career at Johnson &amp; Johnson, within the Corporate Communication and Public Affairs Group.<\/p>\n<p>During his last 5 years at J&amp;J, as Director, Corporate Communications and Video Communication, he was instrumental in facilitating the company&#8217;s entry into social media, and successfully launched the Johnson &amp; Johnson Health Channel on YouTube. It was considered a benchmark channel, and surpassed 7-million views and 6000 subscribers. He also established the Twitter feed, JNJVideo and contributed content to the Corporate Facebook page and Blog. During his tenure Rob cultivated relationships with prominent social media organizations including BlogHer and LATISM, and was a frequent speaker at pharma social media conferences. <\/p>\n<p><br clear=\"left\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pharmaguy interviews Rob Halper, former Director, Corporate Communications and Video Communication, at Johnson &#038; Johnson. Rob provides insights on engaging consumers and healthcare professionals via online &#8216;social video.&#8217;<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1202],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Can Pharma Do &quot;Social Video?&quot;: Insights on Creating Engaging Video for Consumers &amp; Healthcare Professionals - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show215\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can Pharma Do &quot;Social Video?&quot;: Insights on Creating Engaging Video for Consumers &amp; Healthcare Professionals - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Pharmaguy interviews Rob Halper, former Director, Corporate Communications and Video Communication, at Johnson &amp; Johnson. 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