{"id":12723,"date":"2014-01-01T00:00:00","date_gmt":"2014-01-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/show211\/"},"modified":"2014-01-01T00:00:00","modified_gmt":"2014-01-01T00:00:00","slug":"show211","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show211\/","title":{"rendered":"Leveraging Infographics and Search for Better Health Communications: A Lundbeck-Epilepsy Foundation Case Study"},"content":{"rendered":"

Leveraging Infographics and Search for Better Health Communications A Lundbeck-Epilepsy Foundation Case StudyClick Here for Additional Resources<\/a><\/p>\n

Aired LIVE on: Friday, January 17, 2014<\/b>

More Business Podcasts at Blog Talk Radio with Pharmaguy<\/a> on BlogTalkRadio<\/p>\n

You can visit this Pharma Marketing Talk Segment Page<\/b><\/a> and listen to the live show or the archived audio podcast afterward. This show and ALL Pharma Marketing Talk shows are available as podcasts via PMT on iTunes<\/b><\/a> (FREE!). <\/p>\nBackground<\/b><\/p>\n

\"Infographic<\/p>\n

Though infographics have been around for some time, John Griffith, Founder and President of Centric Infographics, recognized that a visually pleasing infographic will produce little effect if it cannot be easily found by the target audiences in the channels where they are most likely to search. <\/p>\n

“At Centric Infographics, we begin all engagements by using real-time search engine activity to provide foundational insights in to the way target audiences think about, discuss, and research information related to a given topic,” says Griffith. “Understanding search engine activity is really about understanding user behavior.”<\/p>\n

The Centric Infographics system uses a powerful back-to-front optimization approach that increases the probability that the infographic will achieve top 10 visibility status on major search engines as quickly as possible. <\/p>\n

Recently, Centric Infographics joined the Epilepsy Foundation in a nationwide effort to bring information about managing seizures to people living with epilepsy and their families. At the center of the initiative is a new educational infographic titled, “Managing Epilepsy & Seizures: Facts to Help Keep You Safe.” [It can be viewed here<\/a>.] The infographic launched in November, 2013 — which is National Epilepsy Awareness Month — and quickly achieved impressive results within the first week:<\/p>\n