{"id":12699,"date":"2014-01-01T00:00:00","date_gmt":"2014-01-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/show185\/"},"modified":"2014-01-01T00:00:00","modified_gmt":"2014-01-01T00:00:00","slug":"show185","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show185\/","title":{"rendered":"Diabetes Co-stars Casting Call Contest: Sanofi US to Develop Documentary Featuring Real Patients and Their Stories"},"content":{"rendered":"

Diabetes Co-stars Casting Call Contest Sanofi US to Develop Documentary Featuring Real Patients and Their Stories\"The<\/a>Bruce Braughton<\/b>, Vice President, Insulin Franchise for Sanofi U.S. (see Bio<\/a>), about the “Diabetes Co-stars Casting Call” contest and the use of real patients and their stories in promotional documentaries.<\/p>\n

Aired LIVE on:
Thursday, December 6, 2012<\/b><\/p>\n

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<\/p>\nYou can also visit this Pharma Marketing Talk Segment Page<\/b><\/a> and listen to the archived audio podcast. This show and ALL Pharma Marketing Talk shows are available as podcasts via PMT on iTunes<\/b><\/a> (FREE!). <\/p>\n

Golden Globe and Emmy nominated actress Elizabeth Perkins, who is living with type 1 diabetes, is partnering with Sanofi US on the Diabetes Co-Stars awareness campaign to produce a new documentary. If you are a person living with diabetes, you could win a co-starring role in a new short film produced by and featuring Elizabeth Perkins (“Spokesperson”). You have until December 16, 2012 to submit your dtory. to the nationwide casting call.<\/p>\n<\/p>\n

Diabetes Co-Stars Casting Call<\/a> from MultiVu Video<\/a> on Vimeo<\/a>.<\/p>\n

Many pharmaceutical companies have used and continue to use celebrity spokespersons to help promote brand drugs and\/or disease awareness. And a few drug companies have solicited video testimonials from patients. A handful have even created dcoumentary films for distribution. Sanofi is going one step beyond by not only soliciting videos and personal stories, but also openly using the process to “discover” talent via an online casting call.<\/p>\n

Winners Annouced!<\/b><\/p>\n

\"Diabets<\/p>\n

Judging was based on the following: <\/p>\n

    \n
  1. Desire to participate in the “Diabetes Co-Stars Casting Call” film and level of passion\/enthusiasm to be featured in the film, <\/li>\n
  2. Degree of commitment to diabetes management, based on personal story, and <\/li>\n
  3. Ability to inspire others.<\/li>\n<\/ol>\nQuestions\/Topics Discussed<\/b> <\/p>\n