{"id":12693,"date":"2014-01-01T00:00:00","date_gmt":"2014-01-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/show179\/"},"modified":"2014-01-01T00:00:00","modified_gmt":"2014-01-01T00:00:00","slug":"show179","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show179\/","title":{"rendered":"Discovering the Active Digital Health Consumer: DigiHealth Pulse"},"content":{"rendered":"

Discovering the Active Digital Health Consumer:
DigiHealth Pulse Is Pharma Missing 90% of Behavior Change Opportunities?Click Here for Additional Resources<\/a><\/p>\n

Guest Fard Johnmar<\/b>, Founder and President at Enspektos, LLC (see Bios<\/a>), talks about DigiHealth Pulse<\/b>, the first research initiative providing real-time information on how online and social media content impacts active digital health consumers’ perceptions, intentions and behaviors.<\/p>\n

Aired LIVE on: Friday, October 19, 2012<\/b><\/p>\n Listen to internet radio<\/a> with Pharmaguy<\/a> on Blog Talk Radio<\/p>\n

You can also visit this Pharma Marketing Talk Segment Page<\/b><\/a> to listen to the archived audio podcast. This show and ALL Pharma Marketing Talk shows are available as podcasts via PMT on iTunes<\/b><\/a> (FREE!). <\/p>\nBackground<\/b><\/p>\n

Research released by Enspektos, LLC should serve as a wake up call to health organizations that have become over-reliant on Facebook, Twitter and Google to deliver health information. These two social properties receive the lion’s share of attention. We have also been taught that search is the gateway to the health Web.<\/p>\n

New data on what online health content people actually consume (versus what they report on online surveys) suggests pharma and other healthcare marketers focusing primarily on these sites could be missing more than 90% of opportunities to shape health behavior. For executives seeking to use the Web to encourage healthier eating, boost vaccinations, change how people exercise, promote medication compliance and modify other health behaviors this is critical information.<\/p>\n

These conclusions are based on an analysis of more than 122,000 Web pages and Twitter\/Facebook status updates consumed from September 20 to October 1, 2012 by people participating the Digital Health Consumer Tracking Study<\/b> or digihealth pulse. Enspektos is tracking (in real-time) online and social media health content study participants are encountering across 37 topics, including Obamacare, heart disease and sexually transmitted diseases. <\/p>\n<\/p>\n

\"DigiHealth <\/p>\n\n\n

Questions\/Topics Discussed<\/b> <\/p>\n