{"id":12689,"date":"2014-01-01T00:00:00","date_gmt":"2014-01-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/show175\/"},"modified":"2014-01-01T00:00:00","modified_gmt":"2014-01-01T00:00:00","slug":"show175","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show175\/","title":{"rendered":"Taming the “Wild West” of Mobile Health Apps"},"content":{"rendered":"

Taming the “Wild West” of Mobile Health Apps Happitique’s App Certification ProgramClick Here for Additional Resources<\/a><\/p>\n

A conversation with Ben Chodor<\/b>, CEO of Happitique (see Bio<\/a>), about his company’s standards that it will be using to certify medical, health, and fitness apps under Happtique’s App Certification Program. <\/p>\n

Aired LIVE on: Tuesday, October 2, 2012<\/b><\/p>\n Listen to internet radio<\/a> with Pharmaguy<\/a> on Blog Talk Radio<\/p>\n

You may also visit this Pharma Marketing Talk Segment Page<\/b><\/a> to listen to the archived audio podcast. This show and ALL Pharma Marketing Talk shows are available as podcasts via PMT on iTunes<\/b><\/a> (FREE!). <\/p>\nBackground<\/b><\/p>\n

\"App“There are tens of thousands of medical, health and fitness apps on the market and their sheer number makes it difficult for health care professionals and consumers to locate apps that operate reliably, are based on valid information, and safeguard users’ information,” said Happtique CEO Ben Chodor. “Happtique’s App Certification Program will address an important need in the mHealth field by evaluating apps along these dimensions. We believe the certification process will lead to the identification of truly high quality apps, thereby giving health care professionals and consumers alike the confidence they need in the apps they are recommending or using.”<\/p>\n

Happtique is a mobile health application store and app management solution that helps healthcare providers, physicians, and patients easily integrate mHealth into treatment. It offers medical enterprises — like hospitals, continuing care facilities, and physician practices — the ability to create individually branded, secure, multi-platform application stores for staff and patient use. Happtique is a subsidiary of GNYHA Ventures, Inc., the business arm of the Greater New York Hospital Association.<\/p>\nQuestions\/Topics Discussed<\/b> <\/p>\n