{"id":12684,"date":"2014-01-01T00:00:00","date_gmt":"2014-01-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/show170\/"},"modified":"2014-01-01T00:00:00","modified_gmt":"2014-01-01T00:00:00","slug":"show170","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show170\/","title":{"rendered":"Pharma Wikipedians: The Pros and Cons of Pharma Employees Editing Wikipedia Articles"},"content":{"rendered":"

Pharma Wikipedians The Pros and Cons of Pharma Employees Editing Wikipedia Articles: Should pharmaceutical companies appoint employees as Wikipedia “spokespeople” to perform all edits on behalf of the company?Click Here for Additional Resources<\/a><\/p>\n

\"PharmaA conversation with Bertalan Mesk\u00f3<\/b>, MD, founder and managing director of Webicina.com, Michael Spitz<\/b>, SVP and Managing Director at Zemoga, and Silja Chouquet<\/b>, owner and CEO of whydot GmbH (see bios<\/a>), about a proposal by Dr. Mesk\u00f3 that urged pharmaceutical companies to appoint employees as Wikipedia “spokespeople” who would perform all Wikipedia article edits on behalf of the company. <\/p>\n

Aired LIVE on:
Tuesday, July 17, 2012<\/b>

Listen to internet radio<\/a> with Pharmaguy<\/a> on Blog Talk Radio<\/p>\n

You may also visit this Pharma Marketing Talk Segment Page<\/b><\/a> to listen to the audio podcast.<\/p>\n

This show and ALL Pharma Marketing Talk shows are available as podcasts via PMT on iTunes<\/b><\/a> (FREE!).<\/p>\nBackground<\/b><\/p>\n

In comments submitted to the FDA, PhRMA suggested that manufacturers would welcome correcting misinformation about their products posted to sites like Wikipedia if these corrections were not subject to FDA regulation.<\/p>\n

“FDA,” said PhRMA, “should confirm formally that, while it is not possible for manufacturers to monitor or correct all inaccurate information about their products on the Internet, such corrections by manufacturers in response to inaccurate postings will not be considered promotional labeling. FDA’s adoption of such a policy would thereby allow manufacturers to correct inaccurate information about their medicines on the Internet or social media (e.g., Wikipedia, Sidewiki, blogs, or other websites) if they should become aware of such information” (see “Accountability for Pharma Content on Social Media Sites<\/a>“).<\/p>\n

In a June 13, 2012, open letter to pharmaceutical companies, Bertalan Mesk\u00f3 urged them to appoint employees as Wikipedia “spokespeople” who would perform all Wikipedia article edits on behalf of the company (see “An open letter to pharma: please employ a Wikipedian”). Here’s what he said:<\/p>\n

Dear Pharma Companies,<\/p>\n

The place of Wikipedia in the dissemination of medical information online is indisputable now. If you want your customers to access information about your products from the quality perspective and in the simplest way, you have to deal with using Wikipedia.<\/p>\n

Based on the pretty negative past encounters between pharma employees and Wikipedia editors (pharma employees trying to edit entries about their own products in a quite non-neutral way), we advise you to employ a Wikipedia editor if you want to make sure only evidence-based information is included in entries about your own products. Appointing someone from within your company as a “spokesperson” in Wikipedia who would perform all edits on behalf of the company is an excellent way to update those entries.<\/p>\n

For more details, please see our open access social media guide [see Resources below].<\/p>\n

But basically, we, Wikipedians, are more than open to starting a discussion about this with you.<\/p>\n

I’m looking forward to working together.<\/i><\/p>\n

Boehringer Ingelheim responded to Berci via Twitter: “We look for patient safety issues & react. Its important to stick to Wikipedia policies too, so all transparent.” But when asked by Berci if BI had posted anything online about this, BI responded “No at this point in time we have not….yet,” seemingly leaving the door open.<\/p>\nQuestions\/Topics iscussed<\/b> <\/p>\n