{"id":12683,"date":"2014-01-01T00:00:00","date_gmt":"2014-01-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/show169\/"},"modified":"2014-01-01T00:00:00","modified_gmt":"2014-01-01T00:00:00","slug":"show169","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show169\/","title":{"rendered":"Deploying Medical Reprints to iPads, Apps, and HCP Websites"},"content":{"rendered":"

Deploying Medical Reprints to iPads, Apps, and HCP Websites Controlled deployment of medical reprints and marketing materials to iPads, your own mobile apps, and HCP websites comes with significant challenges – licensing, reporting, and user experience to name a fewClick Here for Additional Resources<\/a><\/p>\n

A conversation with Peter Derycz<\/b> (see bio<\/a>), President and CEO of Reprints Desk, about the challenges Pharmaceutical companies are facing for transitioning to an “all digital” approach for medical reprints that are used in sales, multi-channel marketing, and meetings.<\/p>\n

The conversation explores the current business environment and introduces Reprints Desk’s new Article Viewer<\/i> mobile-web app, which gives sales reps and healthcare professionals a sleek user interface for securely accessing the content they need on the iPad or via the Web.<\/p>\n

Aired LIVE on: Thursday, June 21, 2012<\/b> Listen to internet radio<\/a> with Pharmaguy<\/a> on Blog Talk Radio <\/p>\n

You may also visit this Pharma Marketing Talk Segment Page<\/b><\/a> to listen to the audio podcast.<\/p>\n

This show and ALL Pharma Marketing Talk shows are available as podcasts via PMT on iTunes<\/b><\/a> (FREE!). <\/p>\n

Background<\/b><\/p>\n

\"ReprintsArticle Viewer<\/i> is the mobile-web application for deploying copyrighted medical reprints on iPads, your own app for mobile devices, product websites, and portals for healthcare professionals (HCPs) and patients. Reprints Desk specifically designed Article Viewer for use by companies in Pharmaceuticals, Biotechnology, Medical Devices and Diagnostics, as well as Scientific Publishing.<\/p>\n

Article Viewer<\/i> is powered by a content management console that enables authorized administrators to efficiently load and deploy article eprints, then access on-demand usage analytics. Users with iPads can access the content they need by downloading the free Article Viewer mobile app from Apple’s App Store, then load articles they have licensed for anytime-anywhere access. Users can also access article eprints, both single eprints and collections of eprints, via a sleek interface on the web. Articles remain accessible according to license agreements secured with rights holders. <\/p>\nQuestions\/Topics Discussed<\/b> <\/p>\n