{"id":12662,"date":"2014-01-01T00:00:00","date_gmt":"2014-01-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/show147\/"},"modified":"2014-01-01T00:00:00","modified_gmt":"2014-01-01T00:00:00","slug":"show147","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show147\/","title":{"rendered":"The Changing Pharma eDetailing Landscape: The Three Main Ways of Detailing Physicians Online"},"content":{"rendered":"

The Changing Pharma eDetailing Landscape: The Three Main Ways of Detailing Physicians Online A conversation with Monique Levy<\/b> (see bio<\/a>), VP Research at Manhattan Research, about the changing pharma eDetailing landscape.<\/p>\n

Aired LIVE on: <\/p>\n

Friday, September 2, 2011<\/b> Click the play button<\/b> in the widget above to listen to the podcast.<\/p>\n

You may also visit this Pharma Marketing Talk Segment Page<\/b><\/a> to listen to the audio podcast.<\/p>\n

This show and ALL Pharma Marketing Talk shows are available as podcasts via PMT on iTunes<\/b><\/a> (FREE!).<\/p>\n

Background<\/b><\/p>\n

\"eDetail\" We discuss how the online pharma promotion landscape has changed, and which types of programs garner the largest audience as well as how the rep relationship is evolving and the role of new technologies such as tablets.<\/p>\n

As part of the discussion, Ms. Levy reveals some details from Manhattan Research’s latest ePharma Physician\u00ae market research study. The study is fielded online annually in Q2 among more than 1,700 U.S. physicians who are ePharma Physicians, or who use digital channels for pharma resources and connecting with reps.

Click Here for Additional Resources<\/a><\/p>\n<\/p>\n Key questions addressed in the research, and some of the issues discussed in this podcats are:<\/b> <\/p>\n