{"id":12656,"date":"2011-06-15T00:00:00","date_gmt":"2011-06-15T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/show141\/"},"modified":"2019-03-01T22:02:33","modified_gmt":"2019-03-01T22:02:33","slug":"show141","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show141\/","title":{"rendered":"Adobe Connect for eDetailing: Making Detailing More Effective"},"content":{"rendered":"\n<p>Adobe Connect for eDetailing Making Detailing More Effective<a href=\"#resources\">Click Here for Additional Resources<\/a><\/p>\n\n\n\n<p>A conversation with <b>Matt Hendrickson<\/b> (see <a href=\"#bio\">bio<\/a>), Vice President of Marketing at <b><a href=\"http:\/\/www.connectsolutions.com\">ConnectSolutions<\/a><\/b>, about the collaboration between Adobe Connect and ConnectSolutions to offer an eDetailing technology platform that is a cost effective and scalable solution for improving access to healthcare professionals.<\/p>\n\n\n\n<figure><iframe loading=\"lazy\" width=\"100%\" height=\"180px\" src=\"\/\/percolate.blogtalkradio.com\/offsiteplayer?hostId=755&amp;episodeId=1949009\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><\/figure>\n\n\n\n<p>Aired LIVE on: <b>Wednesday, June 15, 2011<\/b> Listen to <a href=\"http:\/\/www.blogtalkradio.com\">internet radio<\/a> with <a href=\"http:\/\/www.blogtalkradio.com\/pharmaguy\">Pharmaguy<\/a> on Blog Talk Radio<\/p>\n\n\n\n<p>You may also visit this <a href=\"http:\/\/www.blogtalkradio.com\/pharmaguy\/2011\/06\/15\/adobe-connect-for-edetailing-more-effective-detailing\"><b>Pharma Marketing Talk Segment Page<\/b><\/a> to listen to the audio podcast.<\/p>\n\n\n\n<p>This show and ALL Pharma Marketing Talk shows are available as podcasts via <a href=\"http:\/\/phobos.apple.com\/WebObjects\/MZStore.woa\/wa\/viewPodcast?id=206436329\"><b>PMT on iTunes<\/b><\/a> (FREE!).<\/p>\n\n\n\n<p><b>Background<\/b><\/p>\n\n\n\n<p>Intense competition, regulatory scrutiny, and new ways that healthcare providers access information are just a few of the challenges facing pharmaceutical, biotech, and medical device companies.<\/p>\n\n\n\n<p>Traditionally, thousands of sales representatives have competed for face-to-face time with healthcare providers, with only a few getting past the receptionist&#8217;s desk for only a few minutes with a physician to detail their products. New advances in internet technology, coupled with government and self-regulation, have curbed face-to-face interactions even more, and as a result, healthcare providers are turning to the internet for self-directed research.<\/p>\n\n\n\n<p>eDetailing&#8211;the ability to detail products online&#8211;promises to increase access to clinicians by having sales reps detail during online meetings at the healthcare provider&#8217;s convenience, but traditional eDetailing has limitations.<\/p>\n\n\n\n<p>Adobe Connect for eDetailing combines the online meeting platform from Adobe with enterprise-class managed services from Connect Solutions. The solution is a secure, private-cloud offering that integrates live chat, online meetings, and your CRM and back-end analytic systems. The results are increased clinician engagement, more effective detailing, integrated systems, and reduced costs.<\/p>\n\n\n\n<p><b>Questions\/Topics To Be Discussed<\/b><\/p>\n\n\n\n<ul><li>Recent trends regarding physician access by pharmaceutical sales reps<\/li><li>What are some of the limitations of &#8220;traditional&#8221; eDetailing?<\/li><li>Summary of the feautures of Adobe Connect for eDetailing. How can it be used for a variety of purpsoses? Is it reliable and secure?<\/li><li>How does this solution integrate with a pharma company&#8217;s existing CRM and analytics system?<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><b>Guest Bio<\/b><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/Matt_Hendrickson_100x132.png\" alt=\"Matt Hendrickson\"\/><\/figure>\n\n\n\n<p><b>Matt Hendrickson<\/b> brings nearly 20 years of marketing, technology, and product leadership experience to ConnectSolutions, a leading provider of web conferencing and communication solutions. Matt leads marketing and product teams to create innovative offerings for healthcare, finance, government, and educational vertical markets.<\/p>\n\n\n\n<p>Prior to ConnectSolutions, Matt has held executive product marketing positions at Granicus, a cloud-solution provider to government, and Rearden Commerce where he led marketing efforts through the acquisition of ExpenseWire as part of a strategy to build a platform of enterprise business services. Matt is a San Francisco bay area native, graduated with a Business Economics degree from U.C. Santa Barbara, and currently lives in San Francisco.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><b>Additional Resources<\/b><\/p>\n\n\n\n<ul><li>TBD<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A conversation with Matt Hendrickson, Vice President of Marketing at ConnectSolutions, about the collaboration between Adobe Connect and ConnectSolutions to offer an eDetailing technology platform that is a cost effective and scalable solution for improving access to healthcare professionals.<\/p>\n","protected":false},"author":2,"featured_media":14097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1202],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adobe Connect for eDetailing: Making Detailing More Effective - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show141\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adobe Connect for eDetailing: Making Detailing More Effective - 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