{"id":12650,"date":"2014-01-01T00:00:00","date_gmt":"2014-01-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/show135\/"},"modified":"2014-01-01T00:00:00","modified_gmt":"2014-01-01T00:00:00","slug":"show135","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show135\/","title":{"rendered":"Implications of Facebook&#8217;s Page Commenting Changes"},"content":{"rendered":"<p>Implications of Facebook&#8217;s Page Commenting Changes         Turning Off Comments May Be a Problem<\/p>\n<p><a href=\"#resources\">Click Here for Additional Resources<\/a><\/p>\n<p>A conversation with <b>Matthew Snodgrass<\/b> (see <a href=\"#bio\">bio<\/a>), Social Media Director at WCG, about Facebook&#8217;s planned changes to its &#8220;whitelisting&#8221; policy and its implications for pharmaceutical marketers.<\/p>\n<p><b>UPDATE: <a href=\"http:\/\/www.talk.pharma-mkting.com\/show139.htm\">Pharma Facebook Commenting Changes: The Final Story<\/a><\/b><\/p>\n<p>Aired LIVE on: <\/p>\n<p><b>Friday, April 15, 2011<\/b>   Listen to <a href=\"http:\/\/www.blogtalkradio.com\">internet radio<\/a> with <a href=\"http:\/\/www.blogtalkradio.com\/pharmaguy\">Pharmaguy<\/a> on Blog Talk Radio<\/p>\n<p>You may also visit this <a href=\"http:\/\/www.blogtalkradio.com\/pharmaguy\/2011\/04\/15\/facebook-page-commenting-changes\"><b>Pharma Marketing Talk Segment Page<\/b><\/a> to listen to the audio podcast.<\/p>\n<p>This show and ALL Pharma Marketing Talk shows are available as podcasts via <a href=\"http:\/\/phobos.apple.com\/WebObjects\/MZStore.woa\/wa\/viewPodcast?id=206436329\"><b>PMT on iTunes<\/b><\/a> (FREE!).<\/p>\n<p\/><b>Background<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/Not_on_List.jpg\" alt=\"Not on List\" width=\"233\" height=\"201\" align=\"left\" hspace=\"5\"\/>Within the next couple of weeks, Facebook will be announcing changes to how their Facebook Pages work, specifically when it comes to commenting. Currently, Page administrators have the ability to disable comments to Wall posts, photos, and videos. This process is called &#8220;whitelisting.&#8221;<\/p>\n<p>Many pharmaceutical companies have taken advantage of this, since they work in highly regulated industries and would find it difficult to deal with open comments from the Facebook community.<\/p>\n<p>Facebook will be changing their policy when it comes to disabling comments. At some point, possibly as early as mid-June, Facebook will be opening up comments on <b>ALL<\/b> pharma Pages with some exceptions. It&#8217;s important for pharmaceutical companies to know what those exceptions are and how to handle them.<\/p>\n<p>See <a href=\"#resources\">Additional Resources<\/a>.<\/p>\n<\/p>\n<p\/> <b>Questions\/Topics Discussed<\/b>  <\/p>\n<ul>\n<li>Explain how Facebook currently implements &#8220;whitelisting?&#8221;<\/li>\n<li>Why do pharmaceutical companies want to turn commenting off?<\/li>\n<li>What are the specifics of Facebook&#8217;s new policing regarding comments?<\/li>\n<li>What types of pharmaceutical Facebook pages will be exempt from &#8220;whitelisting&#8221; (ie, NOT be able to turn off comments)?<\/li>\n<\/ul>\n<p\/>\n<hr\/>\n<p> <b>Guest Bio<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/Matthew_Snodgrass-100x129.jpg\" alt=\"Matthew Snodgrass\" width=\"100\" height=\"129\" border=\"0\" align=\"left\" hspace=\"8\"\/><b>Matthew Snodgrass<\/b> is Group Director, Social Media for WCG in New York. Along with extensive experience in digital marketing and social media, he brings with him over sixteen years of digital media experience, such as producing, directing, writing, and editing. At WCG, Matt oversees social marketing for WCG clients spanning health care, pharma, biotech, and consumer brands, such as sanofi-aventis, Warner Bros., Hershey&#8217;s, and others.<\/p>\n<p>Matt was one of the founding members of the Association for Downloadable Media, an industry group focused on advancing the field of podcasting, where he served on the executive board. He was also one of the founding members of the Podcasting Open Metrics Initiative.<\/p>\n<p>Matthew can be followed on Twitter: @mattsnod<br clear=\"all\"\/><\/p>\n<hr\/>\n<p\/> <b>Additional Resources<\/b> <\/p>\n<ul>\n<li><a href=\"http:\/\/blog.wcgworld.com\/2011\/04\/facebook-page-commenting-changes\">Facebook Page Commenting Changes<\/a>.<\/li>\n<li>Slideshare: <a href=\"http:\/\/www.slideshare.net\/WCGWorld\/facebook-to-open-page-commenting\">Facebook Comments Issue Scenario Planning<\/a><\/li>\n<li><a href=\"http:\/\/pharmamkting.blogspot.com\/2011\/04\/facebook-tweaks-whitelisting-no-problem.html\">FaceBook Tweaks &#8220;Whitelisting&#8221; &#8211; No Problem for Pharma, Though<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A conversation with Matthew Snodgrass, Social Media Director at WCG, about Facebook&#8217;s planned changes to its <\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1202],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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