{"id":12649,"date":"2014-01-01T00:00:00","date_gmt":"2014-01-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/show134\/"},"modified":"2014-01-01T00:00:00","modified_gmt":"2014-01-01T00:00:00","slug":"show134","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show134\/","title":{"rendered":"Mining Mobile Health App User Data: Liberating Health Data While Protecting Privacy"},"content":{"rendered":"

Pharma YouTube Successful Use of Online Video to Support PatientsClick Here for Additional Resources<\/a><\/p>\n

A conversation with Jacqueline Thong<\/b> (see bio<\/a>), co-founder and CEO of Ubiqi Health<\/a>, about disease management mobile applications and how pharma marketers can leverage mobile health apps to engage with and learn from patients.<\/p>\n

Aired LIVE on: Thursday, April 14, 2011<\/b> Listen to internet radio<\/a> with Pharmaguy<\/a> on Blog Talk Radio<\/p>\n

You may also visit this Pharma Marketing Talk Segment Page<\/b><\/a> to listen to the audio podcast.<\/p>\n

This show and ALL Pharma Marketing Talk shows are available as podcasts via PMT on iTunes<\/b><\/a> (FREE!).<\/p>\nBackground<\/b><\/p>\n

\"UbiqiUbiqi Health empowers consumers to take an active role in their health by engaging and uniting patients, peers, family members, and physicians through an interactive health management system which includes: mobile and web-based disease tracking tools, reports to share with physicians and family, and an online community. Ubiqi Health’s first application helps migraine sufferers track the frequency and severity of their headaches, treatments used, as well as suspected triggers. The company manages its database and enables partners to access the anonymized patient data for research and lead generation.<\/p>\n

Recently, Ubiqi Health’s Migraine Tracker crossed the 1500 download mark. With that critical mass of data in its system, Ubiqi can learn from its users information about the most frequently cited migraine triggers and treatments as well as information about pain scores, migraine duration, etc. All this information is available to 3rd parties — eg, pharmaceutical companies — in user de-identifiable format.<\/p>\n

“The downside,” notes Faisal Qureshi, who writes for the Meaningfuluses<\/a> healthcare IT blog, “is that no one has stepped back and developed some ground rules on patient privacy using mobile.”<\/p>\n

“Mobile is seen as a way to liberate health data,” says Qureshi. “But only if the public can trust it to safeguard their data. Unlike desktop medical applications where enterprises created barriers to information, mobile health apps are distributed directly to patient consumers. This is refreshing, in that gathering health data has become extensible, distributable, while at the same time affordable.” <\/p>\n

Qureshi cites Ubiqi’s upfront approach to privacy disclaimers.<\/p>\n

See Additional Resources<\/a>.<\/p>\n<\/p>\n Questions\/Topics Discussed<\/b> <\/p>\n