{"id":12642,"date":"2014-01-01T00:00:00","date_gmt":"2014-01-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/show127\/"},"modified":"2014-01-01T00:00:00","modified_gmt":"2014-01-01T00:00:00","slug":"show127","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show127\/","title":{"rendered":"Pharma TeleWeb e-Detailing. A CASE STUDY: Lilly’s Experience in Europe"},"content":{"rendered":"

Pharma TeleWeb e-Detailing A CASE STUDY: Lilly’s Experience in EuropeClick Here for Additional Resources<\/a><\/p>\n

A conversation with Luca Fabbri<\/b> (see bio<\/a>), Australia, Canada, Europe Sales Innovation Manager at Eli Lilly and Company, about his experience using TeleWeb e-detailing in Europe. <\/p>\n

Aired LIVE on: Wednesday, February 23, 2011<\/b> Listen to internet radio<\/a> with Pharmaguy<\/a> on Blog Talk Radio<\/p>\n

You may also visit this Pharma Marketing Talk Segment Page<\/b><\/a> to listen to the audio podcast.<\/p>\n

This show and ALL Pharma Marketing Talk shows are available as podcasts via PMT on iTunes<\/b><\/a> (FREE!).<\/p>\n

Background<\/b><\/p>\n

\"TeleWeb\"A Teleweb call is a remote call made simultaneously by Internet and phone. A Teleweb pharma sales rep makes an appointment by phone with a doctor (or other healthcare professional) who is invited to connect to a secure Internet site at a time of the doctor’s choice.<\/p>\n

Once connected, the doctor is then guided by the sales rep who navigates for the doctor and comments on the content of the web-pages down the phone line. The sales rep and the doctor see on their individual screens the same information (text, images, animations, videos, etc.) at the same time.<\/p>\n

A report from SK&A, a market research company, titled “U.S. Pharma Company Promotional Spending Trends in New Media,” suggested that “tele-detailing” (ie, TeleWeb e-Detailing) accounts for 49% of the new media channel physician promotional spend in the U.S.<\/p>\n

According to SK&A “Over the last four years, promotional spending in new media has increased significantly from about $5 million in January 2006 to about $26 million by September 2010. Traditional forms of promotion, such as face-to-face detailing and meetings, are becoming less commonplace, while internet media such as e-detailing and e-meetings are growing at a fast and steady pace.”<\/p>\nQuestions\/Topics Discussed<\/b> <\/p>\n