{"id":12633,"date":"2014-01-01T00:00:00","date_gmt":"2014-01-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/show118\/"},"modified":"2014-01-01T00:00:00","modified_gmt":"2014-01-01T00:00:00","slug":"show118","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show118\/","title":{"rendered":"Social Media Use by Physicians: Survey Results from the DocCheck Online Physician Community"},"content":{"rendered":"

Social Media Use by Physicians Survey Results from the DocCheck Online Physician CommunityClick Here for Additional Resources<\/a><\/p>\n

A conversation with Dr. Frank Antwerpes<\/b>, President, DocCheck Medical, about the recent survey of the DocCheck physician online community regarding use of social media. (See guest bio<\/a>).<\/p>\n

Aired LIVE on: Thursday, 21 October 2010<\/b> <\/p>\n<\/p>\n

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You may also visit this Pharma Marketing Talk Segment Page<\/b><\/a> to listen to the audio podcast.<\/p>\n

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Background<\/b><\/p>\n

With over 700,000 users, DocCheck\u00ae is one of the most heavily subscribed medical portals in the world. Around 8,000 new DocCheck users register each month. While growth was primarily concentrated in Europe up to 2006, the number of users outside the EU has increased disproportionately in recent months. Already one in two physicians in Germany, where the community was first introduced, is a member of DocCheck.<\/p>\n

The goal of the present study was to depict the usage of social media (online networks) within the target group of physicians. The influence and importance of social media as a modern channel of communication is growing constantly, also in the pharmaceutical sector. To date, there has been study that focuses on the usage behavior of physicians in social media. The present study aims at contributing to knowledge in this field. <\/p>\n

The study at hand differentiated between different target groups. The main focus lays on users of social media, who both read and post medical information on networks. We were also interested in users who read only but do not post on medical networks and users who post only, but only on non-medical networks. <\/p>\n

Specifically, the following data were assessed: type of networks used, the frequency of posting, motivation of posting, estimation of network usage through colleagues, relevance of contents posted and an estimation of online user-generated content in the future. <\/p>\nQuestions\/Topics Discussed<\/b><\/p>\n