{"id":12623,"date":"2010-07-15T00:00:00","date_gmt":"2010-07-15T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/show108\/"},"modified":"2019-03-01T21:19:01","modified_gmt":"2019-03-01T21:19:01","slug":"show108","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show108\/","title":{"rendered":"Pharma, Physicians, and Sermo: A Social Media Win-Win-Win!"},"content":{"rendered":"\n<p>Pharma, Physicians, and Sermo A Social Media Win-Win-Win!<\/p>\n\n\n\n<p><a href=\"#resources\">Click Here for Additional Resources<\/a><\/p>\n\n\n\n<p>A conversation with <b>Daniel Palestrant<\/b>, Founder and CEO of <a href=\"http:\/\/www.sermo.com\">Sermo<\/a>. We&#8217;ll discuss how pharmaceutical companies have learned to interact with members of this leading physician social network site and what the outcomes have been for all concerned. (<a href=\"#bio\">See guest bio<\/a>.)<\/p>\n\n\n\n<figure><iframe loading=\"lazy\" width=\"100%\" height=\"180px\" src=\"\/\/percolate.blogtalkradio.com\/offsiteplayer?hostId=755&amp;episodeId=1130023\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><\/figure>\n\n\n\n<p>Aired LIVE on:<\/p>\n\n\n\n<p><b>Thursday, July 15, 2010<\/b><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/counters.gigya.com\/wildfire\/IMP\/CXNID=2000002.0NXC\/bT*xJmx*PTEyNzkzMDg4MDAzOTAmcHQ9MTI3OTMwODg2NDY3NiZwPTQ1MDk3MiZkPUhvc3RJRCUzYSUyMDc1NSZnPTImbz*4ZjAy\/ODc2NzhjY2Y*ZTdjODRjMTlhNjdiM2YwZGM4ZiZvZj*w.gif\" alt=\"\"\/><\/figure>\n\n\n\n<p>Listen to <a href=\"http:\/\/www.blogtalkradio.com\/\">internet radio<\/a> with <a href=\"http:\/\/www.blogtalkradio.com\/pharmaguy\">Pharmaguy<\/a> on Blog Talk Radio<\/p>\n\n\n\n<p>You may also visit this <a href=\"http:\/\/www.blogtalkradio.com\/pharmaguy\/2010\/07\/15\/pharma-physicians-and-sermo-a-social-media-win-win-win\"><b>Pharma Marketing Talk Segment Page<\/b><\/a> to listen to the audio podcast.<\/p>\n\n\n\n<p>This show and ALL Pharma Marketing Talk shows are available as podcasts via <a href=\"http:\/\/phobos.apple.com\/WebObjects\/MZStore.woa\/wa\/viewPodcast?id=206436329\"><b>PMT on iTunes<\/b><\/a> (FREE!).<\/p>\n\n\n\n<p><b>Background<\/b><\/p>\n\n\n\n<p>Since then, other pharmaceutical companies have also engaged physicians via Serm to achieve the following goals, among others:<\/p>\n\n\n\n<ol><li>Discover, with physicians, how best to transform the way medical information is exchanged in the fast-moving social media environment<\/li><li>Create an open and transparent discussion with physicians through the innovative channel offered by online exchange<\/li><li>Engage with the FDA to define guidelines for the use of social media in communications with healthcare professionals<\/li><li>Work with physicians to develop a productive exchange between pharmaceutical professionals and the Sermo community<\/li><\/ol>\n\n\n\n<p>With several years of experience, Sermo can now report on the progress made toward achieving these goals.<\/p>\n\n\n\n<p><b>Some questions\/topics that will be\/were discussed<\/b><\/p>\n\n\n\n<ul><li>Give us a brief history of Sermo and its mission.<\/li><li>What options do pharmaceutical companies have to engage physicians via Sermo? What&#8217;s the most popular option?<\/li><li>Can you discuss a specific case study of how a pharma company benefited from the social media aspects of Sermo?<\/li><li>How have physicians benefited from pharma participation in Sermo? How has this improved patient care? Can you cite any physician comments that relate to that?<\/li><li>How do you see Sermo developing in the future?<\/li><\/ul>\n\n\n\n<p><b>Guest Bio<\/b><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/Palestrant_100x128.jpg\" alt=\"Daniel Palestrant\"\/><\/figure>\n\n\n\n<p><b>Daniel Palestrant<\/b> is Founder and Chief Executive Officer of Cambridge-based Sermo, Inc. As CEO, Daniel is responsible for the overall vision of the Sermo community and business. His main tasks focus on ensuring that Sermo is a valuable resource to physicians while building a profitable and socially responsible enterprise.<\/p>\n\n\n\n<p>Daniel&#8217;s first experiences with Healthcare Informatics came when he conceived, designed, proposed and managed deployment of CIBUR (CIGNA Internet Based Universal Resource), one of the first commercial Web-based healthcare resources for physicians and allied health professionals.<\/p>\n\n\n\n<p>No stranger to the entrepreneurial side of medicine, Daniel founded his first company, Azygos, Inc., in 1998. During that time, he successfully raised $2.2MM in funding and deployed the company&#8217;s first clinical application on schedule and on budget, before selling the company to BioNetrix in May of 2001.<\/p>\n\n\n\n<p>Daniel has a B.S. in biology from Johns Hopkins University, completed medical school at Duke University, and trained in General Surgery at Beth Israel-Deaconess Hospital, in Boston before leaving to launch Sermo.<\/p>\n\n\n\n<p><b>Additional Resources<\/b><\/p>\n\n\n\n<ul><li><a href=\"http:\/\/www.talk.pharma-mkting.com\/show035.htm\">Collaborating with Online Physician Communities<\/a><\/li><li><a href=\"http:\/\/sermo.com\/client\/product\/overview\">Sermo Client Services<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A conversation with Daniel Palestrant, Founder and CEO of Sermo, about how pharmaceutical companies interact with members of this leading physician social network site.<\/p>\n","protected":false},"author":2,"featured_media":14097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1202],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pharma, Physicians, and Sermo: A Social Media Win-Win-Win! 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