{"id":12616,"date":"2014-01-01T00:00:00","date_gmt":"2014-01-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/show101\/"},"modified":"2014-01-01T00:00:00","modified_gmt":"2014-01-01T00:00:00","slug":"show101","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show101\/","title":{"rendered":"Solving the Medical Marketing Blues"},"content":{"rendered":"<p>Solving the Medical Marketing Blues                ePrints NRx solution for online portals, closed-loop marketing, and physician detailing<a href=\"#resources\">Click Here for Additional Resources<\/a><\/p>\n<p>A conversation with Reprints Desk&#8217;s <b><a href=\"http:\/\/www.linkedin.com\/pub\/scott-ahlberg\/0\/ab6\/89b\">Scott Ahlberg<\/a><\/b>, Head of Corporate Services, and <b><a href=\"http:\/\/www.linkedin.com\/in\/christianlgray\">Christian Gray<\/a><\/b>, Business Development, about solving pharma&#8217;s &#8220;medical marketing blues&#8221; via the effective distribution of peer-reviewed literature to physicians. (<a href=\"#bio\">See guest bios<\/a>.) <\/p>\n<p>Aired LIVE on: <b>Tuesday, May 4, 2010<\/b>   Listen to <a href=\"http:\/\/www.blogtalkradio.com\">internet radio<\/a> with <a href=\"http:\/\/www.blogtalkradio.com\/pharmaguy\">Pharmaguy<\/a> on Blog Talk Radio<\/p>\n<p>You may also visit this <a href=\"http:\/\/www.blogtalkradio.com\/pharmaguy\/2010\/05\/04\/solving-the-medical-marketing-blues-eprints-nrx-fo\"><b>Pharma Marketing Talk Segment Page<\/b><\/a> to listen to the audio podcast.<\/p>\n<p>This show and ALL Pharma Marketing Talk shows are available as podcasts via <a href=\"http:\/\/phobos.apple.com\/WebObjects\/MZStore.woa\/wa\/viewPodcast?id=206436329\"><b>PMT on iTunes<\/b><\/a> (FREE!).<\/p>\n<p\/><b>Background<\/b><br \/>Perhaps these lyrics describe your situtaion?<\/p>\n<p>Sitting in my marketing office<br \/>Closed loop is on the brain<br \/>How I make it more of my mix<br \/>This crazy maze has got me insane<\/p>\n<p>Compliance and digital content challenges<br \/>Doctors, consumers &#8212; they need the news<br \/>Man oh man I got me a bad case<br \/>Of the medical marketing blues<\/p>\n<p><i>Chorus<\/i><br \/>I know the need for peer review<br \/>Like others in this trade<br \/>I&#8217;m looking for my digital content<br \/>Enabling spade<\/p>\n<p>Sales reps and their tablet PCs<br \/>They gotta have &#8217;em in the field<br \/>Online portals and e-detailing (Give me)<br \/>NRx TRx Yield<\/p>\n<p>SEARCH ENGINE MARKETING&#8230;<br \/>PRODUCT MICROSTIES&#8230;<br \/>CLOSED LOOP MARKETING&#8230;<br \/>SYSTEMS!!!!<\/p>\n<p>Multichannel integration<br \/>Good reprint practices<br \/>There&#8217;s so much out there<br \/>To get me confused<br \/>I got the medical e-marketing blues<\/p>\n<p>Competition to get to physicians<br \/>Sales reps need my help<br \/>&#8216;Cause information is such a sponge<br \/>And Reprints Desk can help<\/p>\n<p>I know the need for peer review<br \/>Like others in this trade<br \/>I&#8217;m looking for my digital content<br \/>Enabling spade<\/p>\n<p>Compliance and digital content challenges<br \/>Doctors, consumers they need the news<br \/>Man oh man I got me a bad case<br \/>Of the medical marketing blues<\/p>\n<p>&#8216;Cause information is what you need<br \/>And Reprints Desk can help<\/p>\n<p>Reprints Desk!!! <\/p>\n<p\/><b>Questions\/Topics Discussed<\/b> <\/p>\n<ul>\n<li>What is ePrints NRx and who is it designed for?<\/li>\n<li>At the 30,000 foot level, what role does peer reviewed scientific literature (aka articles) play in life science sales and marketing?<\/li>\n<li>How was the service conceived?<\/li>\n<li>Why does ePrints NRx matter and what makes this is &#8220;must have&#8221; service in the toolkit of pharmaceutical marketers and product management pros?<\/li>\n<li>Why would a medical marketing manager use a company like RD versus going publisher direct?<\/li>\n<li>What trends have you seen in the adoption of Good Reprints Practices and also Good Promotional Practices?<\/li>\n<li>What can you share with us about this in relation to the closed loop marketing concept?<\/li>\n<li>If you were advising or consulting with a life sciences company about the use of articles, what questions would you ask them?<\/li>\n<li>Any thoughts about corporate compliance as it applies to copyright and using these kinds of articles?<\/li>\n<li>Can we have you back in the Fall to talk about some new developments?<\/li>\n<\/ul>\n<p\/>\n<hr\/>\n<p> <b>Guest Bio<\/b><\/p>\n<p><p><img loading=\"lazy\" decoding=\"async\" alt=\"Scott Ahlberg\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/ScottAhlberg_80x80.jpg\" width=\"100\" border=\"0\" height=\"100\" align=\"left\" hspace=\"8\"\/><b>Scott Ahlberg<\/b> has many years of experience in content and startup businesses. Mr. Ahlberg started with Dynamic Information (EbscoDoc) in the 1980s, then went on to lead Sales and Marketing at Infotrieve, Inc. during many years of rapid growth in the 1990s. After leaving Infotrieve in 2005 Mr. Ahlberg provided consulting services to ventures in professional networking and medical podcasting.<\/p>\n<p>He joined Reprints Desk in 2006. His areas of expertise include strategic planning, operational innovation, copyright and content licensing, and quality management. Scott has degrees from Stanford University (BA, 1984) and the University of London (MA, 1990).<br clear=\"all\"\/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Scott Ahlberg\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/ChristianGray.jpg\" width=\"100\" border=\"0\" height=\"100\" align=\"left\" hspace=\"8\"\/><b>Christian Gray<\/b> heads up business development at Reprints Desk, leading the effort to help clients leverage the value of scientific literature via Good Reprints Practices and Good Promotion Practices.  He has over 20 years of sales, business development and marketing experience. He has worked with companies in the life sciences, high technology, publishing, and professional services sectors.  An author and public speaker, Christian has been a featured keynote on diverse subjects like enterprise social software, electronic rights management and career agility. <\/p>\n<p>He is passionate about literacy and gender equality in education and is the President-Elect of the Los Angeles Chapter of Room to Read.<br clear=\"all\"\/><\/p>\n<\/p>\n<p> <b>Additional Resources<\/b> <\/p>\n<ul>\n<li><a href=\"http:\/\/www2.reprintsdesk.com\/\">Reprints Desk<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A conversation with Reprints Desk&#8217;s Scott Ahlberg, Head of Corporate Services, and Christian Gray, Business Development, about solving pharma&#8217;s <\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1202],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Solving the Medical Marketing Blues - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show101\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Solving the Medical Marketing Blues - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"A conversation with Reprints Desk&#039;s Scott Ahlberg, Head of Corporate Services, and Christian Gray, Business Development, about solving pharma&#039;s\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show101\/\" \/>\n<meta property=\"og:site_name\" content=\"Pharma Marketing Network\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-01T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/03\/pmn-logo-intro-post-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"744\" \/>\n\t<meta property=\"og:image:height\" content=\"419\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pharma Guy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pharma Guy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show101\/\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show101\/\",\"name\":\"Solving the Medical Marketing Blues - Pharma Marketing Network\",\"isPartOf\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website\"},\"datePublished\":\"2014-01-01T00:00:00+00:00\",\"dateModified\":\"2014-01-01T00:00:00+00:00\",\"author\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/763fc249c59c91ce203db612d81a75a1\"},\"breadcrumb\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show101\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show101\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show101\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Solving the Medical Marketing Blues\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/\",\"name\":\"Pharma Marketing Network\",\"description\":\"Pharma Marketing Network\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/763fc249c59c91ce203db612d81a75a1\",\"name\":\"Pharma Guy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/image\/\",\"url\":\"http:\/\/2.gravatar.com\/avatar\/87853617a5e31233716811d09cdefdf7?s=96&d=identicon&r=g\",\"contentUrl\":\"http:\/\/2.gravatar.com\/avatar\/87853617a5e31233716811d09cdefdf7?s=96&d=identicon&r=g\",\"caption\":\"Pharma Guy\"},\"description\":\"Pharmaguy\u2122 is a \u201cconstructive critic\u201d of pharma marketing and publishes commentary on the Pharma Marketing Blog and on Scoop.it.\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/author\/ehs-pharmaguy\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Solving the Medical Marketing Blues - Pharma Marketing Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show101\/","og_locale":"en_US","og_type":"article","og_title":"Solving the Medical Marketing Blues - Pharma Marketing Network","og_description":"A conversation with Reprints Desk's Scott Ahlberg, Head of Corporate Services, and Christian Gray, Business Development, about solving pharma's","og_url":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show101\/","og_site_name":"Pharma Marketing Network","article_published_time":"2014-01-01T00:00:00+00:00","og_image":[{"width":744,"height":419,"url":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/03\/pmn-logo-intro-post-1.jpg","type":"image\/jpeg"}],"author":"Pharma Guy","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Pharma Guy","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show101\/","url":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show101\/","name":"Solving the Medical Marketing Blues - Pharma Marketing Network","isPartOf":{"@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website"},"datePublished":"2014-01-01T00:00:00+00:00","dateModified":"2014-01-01T00:00:00+00:00","author":{"@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/763fc249c59c91ce203db612d81a75a1"},"breadcrumb":{"@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show101\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show101\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show101\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/"},{"@type":"ListItem","position":2,"name":"Solving the Medical Marketing Blues"}]},{"@type":"WebSite","@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website","url":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/","name":"Pharma Marketing Network","description":"Pharma Marketing Network","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/763fc249c59c91ce203db612d81a75a1","name":"Pharma Guy","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/image\/","url":"http:\/\/2.gravatar.com\/avatar\/87853617a5e31233716811d09cdefdf7?s=96&d=identicon&r=g","contentUrl":"http:\/\/2.gravatar.com\/avatar\/87853617a5e31233716811d09cdefdf7?s=96&d=identicon&r=g","caption":"Pharma Guy"},"description":"Pharmaguy\u2122 is a \u201cconstructive critic\u201d of pharma marketing and publishes commentary on the Pharma Marketing Blog and on Scoop.it.","url":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/author\/ehs-pharmaguy\/"}]}},"_links":{"self":[{"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/posts\/12616"}],"collection":[{"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/comments?post=12616"}],"version-history":[{"count":0,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/posts\/12616\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/media\/13101"}],"wp:attachment":[{"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/media?parent=12616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/categories?post=12616"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/tags?post=12616"},{"taxonomy":"topic","embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/topic?post=12616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}