{"id":12614,"date":"2014-01-01T00:00:00","date_gmt":"2014-01-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/show099\/"},"modified":"2014-01-01T00:00:00","modified_gmt":"2014-01-01T00:00:00","slug":"show099","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show099\/","title":{"rendered":"Online Community Management: Moderation Best Practices & Other Tips for Pharma Social Media Managers"},"content":{"rendered":"

Online Community Management Moderation Best Practices & Other Tips for Pharma Social Media ManagersClick Here for Additional Resources<\/a><\/p>\n

A conversation with Jenna Woodul<\/a><\/b>, EVP, Chief Community Officer, LiveWorld, Inc.<\/a>, about how pharma companies can manage their social media interactions using technology and “credentialed participants” for moderating and managing online discussions. (See guest bio<\/a>.)<\/p>\n

Aired LIVE on: Thursday, April 15, 2010<\/b> <\/p>\n<\/p>\n

Listen to internet radio<\/a> with Pharmaguy<\/a> on Blog Talk Radio<\/p>\n

You may also visit this Pharma Marketing Talk Segment Page<\/b><\/a> to listen to the audio podcast.<\/p>\n

This show and ALL Pharma Marketing Talk shows are available as podcasts via PMT on iTunes<\/b><\/a> (FREE!).<\/p>\n

Background<\/b><\/p>\n

How important is social engagement moderation? <\/p>\n

“As everyone reviews priorities and budgets in this economy,” said Jenna Woodul on Jenna’s Blog<\/a>, “one tendency is to focus on the basics by spending on platform and features. However… those who have experience with online community know that a company must also commit resources — internal or outsourced — to support the social tone and culture of its community. Otherwise, community growth can plateau or at least grow much more slowly than it might. As [a] client puts it, ‘if I don’t give them something to do, they’ll just sit there.’ Isn’t that true whether we’re talking about inviting people into our own homes or into online communities? We’ve seen communities go from stagnant to thriving based on the efforts of genuinely interested, topically savvy, culturally resonant hosting.”<\/p>\n

Recent pharma company experience with social media discussions (see Additional Resources<\/a>) demonstrate how important it is to properly manage online communities.<\/p>\nQuestions\/Topics Discussed<\/b><\/p>\n