{"id":12608,"date":"2010-02-02T00:00:00","date_gmt":"2010-02-02T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/show093\/"},"modified":"2019-03-01T21:50:19","modified_gmt":"2019-03-01T21:50:19","slug":"show093","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show093\/","title":{"rendered":"ePharma: What&#8217;s Working, What&#8217;s Not, &amp; What&#8217;s Next"},"content":{"rendered":"<p>ePharma What&#8217;s Working, What&#8217;s Not, &amp; What&#8217;s Next<a href=\"#resources\">Click Here for Additional Resources<\/a><\/p>\n<p>The <b><a href=\"http:\/\/bit.ly\/EjQk\">9th Annual ePharma Summit<\/a><\/b> is geared up to offer a &#8220;Superbowl&#8221; of speakers and topics. John Mack will host and moderate a roundtable discussion with several of the Summit speakers and other invited guests from the ePharma Pioneer Club. The focus will be on What&#8217;s Working, What&#8217;s Not, &amp; What&#8217;s Next.<\/p>\n<p>A topic of discussion will be the comments submitted to the FDA by the &#8220;Social Media Working Group&#8221; (SMWG) comprised of representatives from Amgen, AstraZeneca, Bristol-Myers Squibb, Millennium Pharmaceuticals, and sanofi-aventis U.S. (see <a href=\"http:\/\/pharmamkting.blogspot.com\/2010\/01\/pharma-social-media-working-group.html\">A Pharma &#8220;Social Media Working Group&#8221; Submits Comments to FDA<\/a>).<\/p>\n<p><iframe loading=\"lazy\" width=\"100%\" height=\"180px\" src=\"\/\/percolate.blogtalkradio.com\/offsiteplayer?hostId=755&amp;episodeId=876100\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe>Aired LIVE on:<\/p>\n<p><b>Tuesday, February 2, 2010<\/b> Listen to <a href=\"http:\/\/www.blogtalkradio.com\">internet radio<\/a> with <a href=\"http:\/\/www.blogtalkradio.com\/pharmaguy\">Pharmaguy<\/a> on Blog Talk Radio<\/p>\n<p>You may also visit this <a href=\"http:\/\/www.blogtalkradio.com\/pharmaguy\/2010\/02\/02\/epharma-whats-working-whats-not-whats-next\"><b>Pharma Marketing Talk Segment Page<\/b><\/a> to listen to the audio podcast.<\/p>\n<p>This show and ALL Pharma Marketing Talk shows are available as podcasts via <a href=\"http:\/\/phobos.apple.com\/WebObjects\/MZStore.woa\/wa\/viewPodcast?id=206436329\"><b>PMT on iTunes<\/b><\/a> (FREE!).<\/p>\n<p><b>Background<\/b>The ePharma Summit brings together leaders in digital marketing and the industry&#8217;s most cutting edge brand managers to share best practices and discuss innovative marketing strategies for improving physician access and affecting consumer behavior.<\/p>\n<p>ePharma Content Snapshot:<\/p>\n<ul>\n<li>CONSUMER &#8212; Build awareness and advocacy, drive compliance<\/li>\n<li>HCP &#8212; Optimize the physician channel mix, deliver valuable on-demand education<\/li>\n<li>REGULATORY AND LEGAL &#8212; Identify current barriers, Understand FDA and DDMAC guidance for online promotion<\/li>\n<li>ROI &#8212; Analyze and employ the new measurement toolkit for digital media<\/li>\n<li>MOBILE TECHNOLOGY &#8212; Examine the best use of apps, ads and messaging<\/li>\n<li>SOCIAL MEDIA &#8212; Weigh in on who\u2019s doing it best and the ideal use of current tools and technology<\/li>\n<li>TRADITIONAL eMARKETING &#8212; Perfect the use of email, search and ads in your brand strategy<\/li>\n<li>HEALTHCARE REFORM &#8212; Evaluate proposed legislation and its impact on the pharma industry now and in the future<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<hr>\n<p><b>Additional Resources<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><b><a href=\"http:\/\/bit.ly\/EjQk\">9th Annual ePharma Summit<\/a><\/b> * February 8-10, 2010 * Hyatt Regency at Penn Landing * Philadelphia, PA<\/li>\n<li><a href=\"http:\/\/pharmamkting.blogspot.com\/2010\/01\/pharma-social-media-working-group.html\">A Pharma &#8220;Social Media Working Group&#8221; Submits Comments to FDA<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 9th Annual ePharma Summit is geared up to offer a <\/p>\n","protected":false},"author":2,"featured_media":14097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1202],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ePharma: What&#039;s Working, What&#039;s Not, &amp; What&#039;s Next - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show093\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ePharma: What&#039;s Working, What&#039;s Not, &amp; 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