{"id":12566,"date":"2011-01-01T00:00:00","date_gmt":"2011-01-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/show051\/"},"modified":"2011-01-01T00:00:00","modified_gmt":"2011-01-01T00:00:00","slug":"show051","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show051\/","title":{"rendered":"Trends Driving Physician Education and Branded Communications Online"},"content":{"rendered":"

Trends Driving Physician Education and Branded Communications Online Click Here for Additional Resources<\/a><\/p>\n

A conversation with Shaun McIver<\/b>, co-founder, President and CEO of Streamlogics, Inc.<\/a>. A conversation about trends that are creating a “perfect storm” enabling webcasting applications and services that allow healthcare organizations, pharmaceutical companies, and CME providers to cost-effectively deliver CME and marketing programs to physicians.<\/p>\n

Aired LIVE on: <\/p>\n

Thursday, May 29, 2008<\/b> Listen to internet radio<\/a> with Pharmaguy<\/a> on Blog Talk Radio<\/p>\n

You may also visit this Pharma Marketing Talk Segment Page<\/b><\/a> to listen to the audio podcast.<\/p>\n

This show and ALL Pharma Marketing Talk shows are available as podcasts via PMT on iTunes<\/b><\/a> (FREE!).<\/p>\n

<\/p>\nBackground<\/b><\/p>\n

Pharma sales force cutbacks have put significant pressure on marketers to adopt other channels for reaching physicians. <\/p>\n

In this presentation, McIver will focus on this and other trends that are creating a “perfect storm” enabling webcasting applications and services that allow healthcare organizations, pharmaceutical companies, and CME providers to cost-effectively deliver CME and marketing programs to physicians. Click Here for Additional Resources<\/a><\/p>\n\n\n

Guest Bio<\/b><\/p>\n

\"Shaun Shaun McIver is the co-founder, President and CEO of Streamlogics, Inc., one of North America\u0092s leading providers of webcasting applications and services. Shaun was formerly general manager of Activate Canada, a wholly owned subsidiary of Seattle-based Loudeye, Inc. In 2001, Shaun led the management buyout of Activate Canada and expanded operations throughout North America under the Streamlogics brand name. Shaun has more than 15 years of management experience in major telecommunications and entrepreneurial organizations. Prior to joining Activate, Shaun held management positions at Teleglobe and ACC TelEnterprises (acquired by AT&T). Shaun has become an active speaker on the topic of web communications for various associations and business groups throughout North America.
<\/p>\n\n

Some Questions\/Topics Discussed<\/b> <\/p>\n