{"id":12558,"date":"2011-01-01T00:00:00","date_gmt":"2011-01-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/show043\/"},"modified":"2019-02-25T16:15:56","modified_gmt":"2019-02-25T16:15:56","slug":"show043","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show043\/","title":{"rendered":"Pharma eMarketing Benchmarks"},"content":{"rendered":"<p>Pharma eMarketing Benchmarks                Helping Pharma eMarketing &#8220;Grow up,&#8221; Optimize &amp; Scale<a href=\"#resources\">Click Here for Additional Resources<\/a><\/p>\n<p>A conversation with <b>Carolina Petrini<\/b>, SVP, Marketing Solutions at ComScore, talks with John Mack about Rx eMarketing Effectiveness Benchmarks designed to help Pharma eMarketing &#8220;grow up,&#8221; optimize &amp; scale. <\/p>\n<p>Aired LIVE on: <\/p>\n<p><b>Thursday, February 21, 2008<\/b>   Listen to <a href=\"http:\/\/www.blogtalkradio.com\">internet radio<\/a> with <a href=\"http:\/\/www.blogtalkradio.com\/pharmaguy\">Pharmaguy<\/a> on Blog Talk Radio<\/p>\n<p>You may also visit this <a href=\"http:\/\/www.blogtalkradio.com\/pharmaguy\/2008\/02\/21\/pharma-emarketing-benchmarks\"><b>Pharma Marketing Talk Segment Page<\/b><\/a> to listen to the audio podcast.<\/p>\n<p>This show and ALL Pharma Marketing Talk shows are available as podcasts via <a href=\"http:\/\/phobos.apple.com\/WebObjects\/MZStore.woa\/wa\/viewPodcast?id=206436329\"><b>PMT on iTunes<\/b><\/a> (FREE!).<\/p>\n<p><a href=\"..\/..\/..\/Desktop\/show-TEMPLATE.htm\"\/><\/p>\n<p\/><b>Background<\/b><\/p>\n<p>For the second consecutive year, comScore Inc, and Evolution Road have partnered to develop and publish consumer e-marketing effectiveness benchmarks for the pharmaceutical industry.  <\/p>\n<p> These benchmarks are based on aggregate and blinded data across a multitude of studies conducted over the past five years.  Utilizing comScore panelist behavioral and survey data from current and prospective patients, these benchmarks provide pharmaceutical marketers with a better understanding of which e-marketing initiatives whether online banner ads, search marketing or branded and unbranded websites have the biggest impact on brand awareness, brand favorability, incremental new patient starts and incremental current patient adherence\/next fill.  <\/p>\n<p> Specifically, the data provides pharmaceutical marketers with the information needed to make smart decisions about e-marketing by answering questions such as: <\/p>\n<\/p>\n<ul>\n<li>Does putting resources towards a Web site have an impact on brand favorability, awareness and sales?<\/li>\n<li>Do online banner ads help generate new patient starts? If so, which types of banner ads are most effective in doing so?<\/li>\n<li>Which online initiatives are most beneficial in sustaining current patient adherence?<\/li>\n<\/ul>\n<p> Carolina Petrini, SVP, Marketing Solutions at ComScore, provides some answers to these questions in this podcast.<a href=\"#resources\">Click Here for Additional Resources<\/a><\/p>\n<p\/>\n<hr\/>\n<p> <b>Guest Bio<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/CarolinaPetrini.jpg\" width=\"142\" height=\"159\" align=\"left\" hspace=\"8\" alt=\"Carolina Petrini\"\/><b>Carolina Petrini<\/b><br \/>Carolina is responsible for leading the firm&#8217;s efforts to further develop the pharmaceutical and health care accounts and deliver unprecedented marketing solutions based on comScore unique insights into online and offline consumer behavior.  With 15 years of experience, Ms. Petrini has held management positions with a number of leading marketing information companies that provide market research data to Fortune 500 firms. <\/p>\n<p> Prior to joining comScore, Carolina served as a Director of Analytics at ecentives, an online promotions and database company, where she was responsible for developing and executing a comprehensive database marketing programs and analytics. Prior to ecentives, Carolina was a Senior Manager of Analytics at Empower IT, where she  developed market research studies based on POS data for CPG and OTC products at companies such as Colgate, Pfizer, Novartis, Schering-Plough, BMS, Abbott, Heinz, Nabisco, Bestfoods, etc.    <br clear=\"all\"\/><\/p>\n<\/p>\n<hr\/>\n<p> <b>Additional Resources<\/b> <\/p>\n<p><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNSupplementEmarketing.htm\"><img loading=\"lazy\" decoding=\"async\" alt=\"ePharma Marketing\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/eMktingcover.jpg\" width=\"110\" height=\"153\" border=\"1\" align=\"left\"\/><\/a>  Special Supplement<br \/>  <b>ePharma Marketing<br \/><\/b>  <br \/> The selection of articles in this Special Supplement to Pharma Marketing News was chosen to give you a better perspective on pharma eMarketing. Included are real world case studies that illustrate the advantages of eMarketing such as depth of information, interaction, relationship building and superior customer engagement.  <\/p>\n<p> More information <b><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNSupplementEmarketing.htm\">here<\/a><\/b>, including table of contents&#8230; <\/p>\n<\/p>\n<p> <b>ORDER HERE<\/b>  <\/p>\n<p> Order and pay for this Special Supplement now using your credit card&#8230; <\/p>\n<p><b>ONLY $29.95<\/b><br \/>Download PDF file immediately after paying:  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMNePharmaSUPP&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a>  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2011\/01\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rx eMarketing Effectiveness Benchmarks designed to help Pharma eMarketing &#8216;grow up,&#8217; optimize &#038; scale<\/p>\n","protected":false},"author":2,"featured_media":12772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1202],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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