{"id":12554,"date":"2011-01-01T00:00:00","date_gmt":"2011-01-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/show040\/"},"modified":"2011-01-01T00:00:00","modified_gmt":"2011-01-01T00:00:00","slug":"show040","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show040\/","title":{"rendered":"Pharma Marketing Talk: Virtual Face Time with Physicians"},"content":{"rendered":"

Virtual Face Time with Physicians Click Here for Additional Resources<\/a><\/p>\n

A conversation with Asheesh Gupta, M.D., M.P.H.<\/b>, CEO and co-founder, eHyppo<\/p>\n

Aired LIVE on: <\/p>\n

Tuesday, January 15, 2008<\/b> Listen to internet radio<\/a> with Pharmaguy<\/a> on Blog Talk Radio<\/p>\n

You may also visit this Pharma Marketing Talk Segment Page<\/b><\/a> to listen to the audio podcast.<\/p>\n

This show and ALL Pharma Marketing Talk shows are available as podcasts via PMT on iTunes<\/b><\/a> (FREE!).<\/p>\n

<\/p>\nBackground<\/b><\/p>\n

While face-time with physicians is decreasing, pharmaceutical companies need to start utilizing other avenues including e-detailing and social media engagement to maintain their marketing advantage. A recently-launched platform, called eHyppo, may offer a solution. <\/p>\n

eHyppo is an independent online health care community created by physicians and other health care professionals who recognized a need for bringing together professionals from the various health-related fields to share their knowledge and experience in an interactive virtual setting. <\/p>\n

Membership extends from pre-medical collegiate students to medical students to practicing physicians encompassing every healthcare field. <\/p>\n

The platform includes opportunities for members to download and share files (such as study tools, presentations etc), forums for healthcare-related discussion, and a health wiki. More importantly, one component is a service that will keep eHyppo members updated via e-mails regarding events\/lectures that are taking place in their communities by various industry companies and non-profit organizations.Click Here for Additional Resources<\/a><\/p>\n\n\n

Guest Bio<\/b><\/p>\n

\"AsheeshAsheesh Gupta, M.D., M.P.H.<\/b>
Asheesh Gupta is a co-founder of eHyppo who co-manages the day-to-day business operations of the company. He is currently an orthopaedics resident physician at University of Illinois-Chicago. Prior to founding eHyppo, Asheesh worked as a private equity analyst at the firm Sands Brothers and Co Ltd. <\/p>\n

Asheesh received his BS in Economics\/Biology and an MPH from the University of Michigan, he holds an MD from Michigan State University.
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Some Questions\/Topics Discussed<\/b> <\/p>\n