{"id":12545,"date":"2011-01-01T00:00:00","date_gmt":"2011-01-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/show031\/"},"modified":"2011-01-01T00:00:00","modified_gmt":"2011-01-01T00:00:00","slug":"show031","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show031\/","title":{"rendered":"How to Add New Media Into Your DTC Marketing Mix"},"content":{"rendered":"

How to Add New Media Into Your DTC Marketing Mix Combining the Best of the Old and New into Successful DTC CampaignsClick Here for Additional Resources<\/a><\/p>\n

A conversation with David Kweskin<\/b>, Senior Vice President and Practice Area Leader, TNS Brand and Communication Division, and Morgan Lozier<\/b>, Director, Web Evaluation TNS Brand and Communication Division<\/p>\n

Aired LIVE on: <\/p>\n

Thursday, October 11, 2007<\/b> <\/p>\n

You may also visit this Pharma Marketing Talk Segment Page<\/b><\/a> to listen to the audio podcast.<\/p>\n

This show and ALL Pharma Marketing Talk shows are available as podcasts via PMT on iTunes<\/b><\/a> (FREE!).<\/p>\nBackground<\/b><\/p>\n

The Majority of Consumers Now Rely More on the Web and Word-of-Mouth Than on Traditional Media for Their Health Information. <\/p>\n

From microsites to magazines\u0085from texting to TV\u0085from billboards to blogs\u0085the range of DTC vehicles you can choose from is tremendous. Many of the new approaches — such as Web and word of mouth — may do more to influence how consumers view your brand and whether they ask their doctors for it than traditional television or print ads. Click Here for Additional Resources<\/a><\/p>\n\n\n

Guest Bio<\/b><\/p>\n

\"Kweskin\"David Kweskin<\/b>
Senior Vice President and Practice Area Leader
TNS Brand and Communication Division
TNS

<\/p>\n\n

\"Lozier\"Morgan Lozier<\/b>
Director, Web Evaluation
TNS Brand and Communication Division
TNS

<\/p>\n\n

Some Questions Discussed<\/b> <\/p>\n