{"id":12533,"date":"2014-01-01T00:00:00","date_gmt":"2014-01-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/show019\/"},"modified":"2014-01-01T00:00:00","modified_gmt":"2014-01-01T00:00:00","slug":"show019","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show019\/","title":{"rendered":"Multi-site Web Marketing in Today&#8217;s Pharma World"},"content":{"rendered":"<p>Multi-site Web Marketing in Today&#8217;s Pharma World                Learn how you can decrease time to market and reduce costs to deploy strategic initiatives<a href=\"#resources\">Click Here for Additional Resources<\/a><\/p>\n<p>A conversation with <b>Kevin Adkisson<\/b> (see <a href=\"#bio\">bio<\/a>), Director of Sales, <a href=\"http:\/\/www.crownpartners.com\/\">Crown Partners, LLC.<\/a><\/p>\n<p>Aired LIVE on: <b>Tuesday, June 5, 2007<\/b>   Listen to <a href=\"http:\/\/www.blogtalkradio.com\">internet radio<\/a> with <a href=\"http:\/\/www.blogtalkradio.com\/pharmaguy\">Pharmaguy<\/a> on Blog Talk Radio<\/p>\n<p>You may also visit this <a href=\"http:\/\/www.blogtalkradio.com\/pharmaguy\/2007\/06\/05\/multi-site-web-marketing-in-todays-pharma-world\"><b>Pharma Marketing Talk Segment Page<\/b><\/a> to listen to the audio podcast.<\/p>\n<p>This show and ALL Pharma Marketing Talk shows are available as podcasts via <a href=\"http:\/\/phobos.apple.com\/WebObjects\/MZStore.woa\/wa\/viewPodcast?id=206436329\"><b>PMT on iTunes<\/b><\/a> (FREE!).<\/p>\n<p\/><b>Background<\/b><\/p>\n<p>Maintaining multiple websites is a must for pharmaceutical companies. Operational efficiency, reduced cost and time to deploy are critical drivers.<\/p>\n<p>Crown Partners, LLC. is a leading provider of enterprise content solutions. Its SiteBuilder Web Content Management (WCM) solution for multi-site and complex site management utilizes wizard-based interfaces that allow technical and non-technical users alike the ability to create compelling websites with minimum need for custom programming.<\/p>\n<p>This podcast will present a case study that illustrates how a large Pharmaceutical company built a web machine that allows quick deployment of multiple, highly targeted, customer-centric sites and added $1.5 million to their top line while slashing costs $7.0 million, all in the first year of using Crown&#8217;s Solutions.<\/p>\n<p\/><b>Questions\/Topics To Be Discussed<\/b> <\/p>\n<ul>\n<li>What were some of the challenges facing this company?<\/li>\n<li>What were some of their goals\/objectives?<\/li>\n<li>Give us a little of their history from a WCM perspective.<\/li>\n<li>Describe the solution you provided<\/li>\n<li>Share some of their results with us.<\/li>\n<\/ul>\n<p\/>\n<hr\/>\n<p> <b>Guest Bio<\/b><\/p>\n<p><b>Kevin Adkisson<\/b> is Director of Sales for Crown Partners Web Content Management division, and has been instrumental in shaping the success of Crown&#8217;s software and services offerings in the WCM space. Kevin Has been involved in the Enterprise Content Management and Web content Management market space for approximately 7 years. Prior to working at Crown Partners, he spent 5 years in the Data warehousing\/Business Intelligence arena.<\/p>\n<p>He was instrumental in shepherding the subject of today&#8217;s case study through their business transformation process. He and his team of consultants helped drive the project to meet the executive team&#8217;s objectives. He is well recognized for his understanding of Multi-Site Marketing as a tool in today&#8217;s Pharmaceutical market place.<br clear=\"all\"\/><\/p>\n<\/p>\n<hr\/>\n<p> <b>Additional Resources<\/b> <\/p>\n<ul>\n<li>TBD<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Learn how you can decrease time to market and reduce costs to deploy strategic initiatives<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1202],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Multi-site Web Marketing in Today&#039;s Pharma World - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Multi-site Web Marketing in Today&#039;s Pharma World - 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