{"id":12522,"date":"2007-02-20T00:00:00","date_gmt":"2007-02-20T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/show008\/"},"modified":"2019-02-27T17:47:39","modified_gmt":"2019-02-27T17:47:39","slug":"show008","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show008\/","title":{"rendered":"Journalist Bloggers: An Interview with Jim Edwards"},"content":{"rendered":"<p>Journalist Bloggers: An Interview with Jim Edwards<\/p>\n<p><a href=\"#resources\">Click Here for Additional Resources<\/a><\/p>\n<p>A conversation with <b>Jim Edwards<\/b>, Senior Editor, Brandweek<\/p>\n<p><iframe loading=\"lazy\" width=\"100%\" height=\"180px\" src=\"\/\/percolate.blogtalkradio.com\/offsiteplayer?hostId=755&amp;episodeId=11898\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe>Aired LIVE on:<\/p>\n<p><b>Tuesday, February 20, 2007<\/b> Listen to <a href=\"http:\/\/www.blogtalkradio.com\">internet radio<\/a> with <a href=\"http:\/\/www.blogtalkradio.com\/pharmaguy\">Pharmaguy<\/a> on Blog Talk Radio<\/p>\n<p>You may also visit this <a href=\"http:\/\/www.blogtalkradio.com\/pharmaguy\/2007\/02\/20\/pharma-blogosphere-series-1\"><b>Pharma Marketing Talk Segment Page<\/b><\/a> to listen to the audio podcast.<\/p>\n<p>This show and ALL Pharma Marketing Talk shows are available as podcasts via <a href=\"http:\/\/phobos.apple.com\/WebObjects\/MZStore.woa\/wa\/viewPodcast?id=206436329\"><b>PMT on iTunes<\/b><\/a> (FREE!).<\/p>\n<p>&nbsp;<\/p>\n<p><b>Background<\/b><\/p>\n<p>The blogosphere is becoming crowded with new blogs focusing on the pharmaceutical industry. This is the first podcast in a series of interviews with bloggers in this space.<\/p>\n<p>Recently, at least two &#8220;main stream&#8221; journalists started their own pharma-related blogs. In this podcast, John Mack&#8217;s guest will be Jim Edwards, Senior Editor, Brandweek, and blogger at BrandweekNRX.<\/p>\n<p>Most bloggers have welcomed the new entrants with open arms, except for Matthew Holt, at the The Healthcare Blog, whose welcome message to Jim was faint praise:<\/p>\n<p>&#8220;Some of the best reporting on the pharma business in the last few years has come not from the mainstream press but from Jim Edwards, a reporter buried in the marketing industry trade press at Brandweek. Given the fact that certain Manhattan-based major press publications could use to improve their pharma and health care journalism (and I\u0092m not talking about the WSJ, think more of dogs and sores [he means the NY Times]!), I was hoping and expecting to get an email one day from Jim telling me of his new gig. But instead, he\u0092s decided to not only stay at BrandWeek but also to commit journalistic suicide and become one of us.&#8221;<\/p>\n<p>&nbsp;<\/p>\n<hr>\n<p><a href=\"..\/..\/..\/Desktop\/show-TEMPLATE.htm\"><b>Guest Bio<\/b><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/JimEdwards1a.jpg\" width=\"112\" height=\"156\" align=\"left\" hspace=\"8\">Jim Edwards is a senior editor at Brandweek where he covers pharmaceuticals. He is a past winner of the Neal Award for business journalism and the New Jersey Society of Professional Journalists&#8217; award for investigative reporting, among others. His work has been published in The Nation, Campaign, The American Lawyer, Salon, Metro New York, and MTV News.<\/p>\n<hr>\n<p><a href=\"..\/..\/..\/Desktop\/show-TEMPLATE.htm\"><b>Some Questions\/Topics Discussed<\/b><\/a><\/p>\n<ul type=\"DISC\">\n<li>What prompted you to become a blogger? What can\/can&#8217;t you do as a blogger that you can&#8217;t\/can do as a jourmalist?<\/li>\n<li>BrandweekNRX is obviously a project of the publication you work for. How does it help the brand? What kinds of restraints are you working under?<\/li>\n<li>Do you think Matt Holt&#8217;s &#8220;journalistic suicide&#8221; comment has merit? Will journalists change blogging or will blogging change journalists?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Additional Resources<\/b><\/p>\n<ul>\n<li><a href=\"http:\/\/pharmablogosphere.blogspot.com\/2007\/02\/journalistic-suicide-or-blog.html\">Journalistic Suicide or Blog Assimilation?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>An interview with Jim Edwards, Senior Editor, Brandweek, who just started his own blog: BrandweekNRX. Will blogging corrupt journalists or vice versa?<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1202],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Journalist Bloggers: An Interview with Jim Edwards - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show008\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Journalist Bloggers: An Interview with Jim Edwards - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"An interview with Jim Edwards, Senior Editor, Brandweek, who just started his own blog: BrandweekNRX. 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