{"id":12519,"date":"2007-01-09T00:00:00","date_gmt":"2007-01-09T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/show005\/"},"modified":"2019-02-27T17:36:33","modified_gmt":"2019-02-27T17:36:33","slug":"show005","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show005\/","title":{"rendered":"Web 2.0 for Pharma Marketing"},"content":{"rendered":"\n<p>Web 2.0 for Pharma Marketing Can It Improve ROI<\/p>\n\n\n\n<p><a href=\"#resources\">Click Here for Additional Resources<\/a><\/p>\n\n\n\n<p>A conversation with <b>Dmitriy Kruglyak<\/b>, Trusted.MD and Publisher of the Medical Blog Network, <b>Mark Gleason<\/b>, HyGro Consulting Group, and <b>Unity Stoakes<\/b>, President, OrganizedWisdom (<a href=\"#bio\">See guest bios<\/a>.)<\/p>\n\n\n\n<figure><iframe loading=\"lazy\" width=\"100%\" height=\"180px\" src=\"\/\/percolate.blogtalkradio.com\/offsiteplayer?hostId=755&amp;episodeId=8884\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><\/figure>\n\n\n\n<p>Aired LIVE on: <b>Tuesday, January 9, 2007<\/b> Listen to <a href=\"http:\/\/www.blogtalkradio.com\">internet radio<\/a> with <a href=\"http:\/\/www.blogtalkradio.com\/pharmaguy\">Pharmaguy<\/a> on Blog Talk Radio<\/p>\n\n\n\n<p>You may also visit this <a href=\"http:\/\/www.blogtalkradio.com\/pharmaguy\/2007\/01\/09\/web-20-for-pharma-marketing\"><b>Pharma Marketing Talk Segment Page<\/b><\/a> to listen to the audio podcast.<\/p>\n\n\n\n<p>This show and ALL Pharma Marketing Talk shows are available as podcasts via <a href=\"http:\/\/phobos.apple.com\/WebObjects\/MZStore.woa\/wa\/viewPodcast?id=206436329\"><b>PMT on iTunes<\/b><\/a> (FREE!).<\/p>\n\n\n\n<p><b>Background<\/b><br>The return on investments for traditional pharma marketing channels &#8212; TV, drug reps, print &#8212; is declining. A new approach to the way forward in pharma marketing is needed. Is it time for the pharmaceutical industry to take the advice of some of its critics and use the new Web 2.0 tools available to it and extricate itself from its moribund situation of declining ROI? This program will feature a discussion with experts in physician and consumer marketing using &#8220;social networking&#8221; and other Web 2.0 technologies.<\/p>\n\n\n\n<p><b>Questions\/Topics Discussed<\/b><\/p>\n\n\n\n<ul><li>N\/A<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><b>Guest Bio<\/b><\/p>\n\n\n\n<p>N\/A<\/p>\n\n\n\n<p><b>Additional Resources<\/b><\/p>\n\n\n\n<ul><li>N\/A<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Increase marketing ROI using &#8216;social networking&#8217; and other Web 2.0 technologies.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1202],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Web 2.0 for Pharma Marketing - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show005\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web 2.0 for Pharma Marketing - 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