{"id":12512,"date":"2014-01-01T00:00:00","date_gmt":"2014-01-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/pmtalk-listcomp\/"},"modified":"2014-01-01T00:00:00","modified_gmt":"2014-01-01T00:00:00","slug":"pmtalk-listcomp","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/pmtalk-listcomp\/","title":{"rendered":"Pharma Marketing Talk: List of Shows By Company"},"content":{"rendered":"

List of Shows Arranged by Company Name Also see: List of Shows Arranged by Guest’s Last Name<\/a> Company NameGuest Name(s)Show Title(s)AccentureRoland Andersson TransCelerating and Crowdsourcing Pharma R&D – A Critical Shift in Drug Development in the Post-Blockbuster World<\/a>ACOR (Association of Online Cancer Resources) Gilles Frydman ACOR: An Online Social Networking Community of Cancer Patients & Caregivers Pharma Can’t Join But Can Learn From<\/a> AccuDial Pharmaceutical, Inc. Brian Kaplan<\/p>\n

Robert Terwilliger<\/p>\n

A Solution to the Problem of Inaccurate Dosing of OTC Pediatric Medicines<\/a> Across Health Fonny Schenck<\/p>\n

Craig Parnell<\/p>\n

How Satisfied are Pharma Marketers With Their Digital Efforts?: Across Health’s 2011 Digital Barometer<\/a> Adverse Events, Inc.Brian Overstreet FDA’s User-Unfriendly Adverse Event Reporting System: Outdated in the New Transparent World of Social Media<\/a>After Pharma Marc Rigaux There IS Life After Pharma!<\/a>Alansis CorporationSvetlana Toun Live From the e-Communication and Online Marketing Conference!<\/a>Alliance HealthDan Hickey “Safe” Social Media for Pharma Marketers: Alliance Health’s Safe Social API<\/a>Appature, Inc.Bob Harrell Is Your (Marketing) Head in the Cloud?<\/a>Applied Scientific ConsultingKenneth “Eric” Milgram, Ph.D. Is the M&A Frenzy Short-Circuiting Pharma R&D? A Former Researcher Speaks Out<\/a>AstellasWalt Jonston
Emily Sitrin Mason A Better Bladder DTC Campaign: Astellas’s Animated Pitch Organ for OAB<\/a><\/p>\n

Pharma Brand Ads Within Mobile Apps<\/a>Augme Mobile Health GroupMeg Columbia-Walsh Mobilizing Your Digital Assets: Is There an App for That?<\/a>Arista Marketing Associates, Inc.Greg Lee Increase Access to Hospital-based Physicians with Virtual Pharmacist or Nurse Reps <\/a>Arizona State UniversityRenee McLoud The iPhone Medical Application Revolution: How Pharmaceutical Marketers Can Leverage the Gadget Clinicians Love <\/a>AstraZenecaTony Jewell The Future of Pharma-Sponsored Twitter & Other Social Media Chats: A Review of the First Pharma-Sponsored Twitter Chat<\/a>Basil StrategiesDenise Silber Doctors, Web 2.0, and Patient Care: What Are the Possibilities?<\/a><\/p>\n

Can New Technologies Improve Healthcare? Exploring the 2.0 Doctor<\/a><\/p>\n

Support Your Local ePatient!: Raising Funds for ePatient Travel Scholarships<\/a><\/p>\n

Before You Take that Pill BlogJ. Douglas Bremner Before You Take that Pill <\/a>Biltmore TechnologiesMike Wexler Measure and Improve Marketing Campaigns and Sales Force Effectiveness <\/a>Biologic ModelsCasey Steffen M.Sci. Crowdfunding for Patient Education: HbA1c Teaching Model Brings Diabetes Education to Life<\/a>Boehringer Ingelheim John Pugh and Judith von Gordon Pharma on Twitter: Boehringer Ingelheim<\/a> Tim Ryan Scientist Vs salesman: Which approach will enable your sales reps to raise their value to the industry?<\/a> Patricia Alves
Jaclyn Fonteyne How to Host TweetChats That Deliver Value to Pharma and Its Stakeholders<\/a> BioPlan Associates, Inc.Eric S. Langer Teaching Pharma Social Marketing to Biotech Scientists<\/a>BrandIntelMark De Paoli Measuring Consumer Sentiment About Prescription Drugs <\/a>BrandweekJim Edwards Journalist Bloggers: An Conversation with Jim Edwards <\/a>Bristol-Myers SquibbDouglas Elwood, MD, MBA iPad Effectiveness in Clinical Settings: Understanding What Physicians and Patients Desire from mHealth Applications<\/a>CCC Advisory CommitteeWayne Pines Boosting Pharma Public Relations Regulatory Compliance <\/a>Cegedim Strategic DataChristopher Wooden Ranking Pharma’s Social Media Presence: Tracking a Moving Target!<\/a>Center for Communication ComplianceIlyssa Levins Boosting Pharma Public Relations Regulatory Compliance <\/a>Center for Digital DemocracyJeff Chester New Media Tracking Technologies: Implications for Online Consumer Privacy<\/a>Centocor, Inc. Melissa Katz The Centocor Corporate Blog <\/a> Michael Parks GeneRAtions: Survey Results and a New Disease Awareness Initiative<\/a> Centric Infographics John Griffith<\/p>\n

Maureen Winigrad<\/p>\n

Leveraging Infographics and Search for Better Health Communications: A Lundbeck-Epilepsy Foundation Case Study<\/a> Complete the Pair, LLCGoose Lopez-Torres Thinking Outside the (Shoe) Box for Physician Access: How “Complete the Pair” Helps Open Doors<\/a>CMP.LYTom Chernaik Disclose, Comply, & Measure: A Technology for Achieving All Three Social Media Goals!<\/a>ComScoreCarolina Petrini Pharma eMarketing Benchmarks<\/a>Concordia UniversityLea Katsanis Rx Drug Personalities Perceived by Consumers<\/a>ConnectSolutionsMatt Hendrickson Adobe Connect for eDetailing: Making Detailing More Effective<\/a>COPD FoundationJohn Walsh<\/p>\n

Natalie Napolitano<\/p>\n

Improving Patient Outcomes: Engaging Patients to Improve Adherence<\/a>Crown Partners, LLC.Kevin Adkisson Multi-site Web Marketing in Today’s Pharma World <\/a>RaySarah Cutting Edge InformationCutting Edge Information, Inc. Yanis Saradjian Global Medical Science Liaison Trends<\/a> Ryan McGuire and Sarah Ray Mobile Strategies for Pharma: One Size Does NOT Fit All!<\/a> CureTogether.com Daniel Reda CureTogether: A Social Network for Patients to Share Symptoms and Solutions to Improve Their Health<\/a>CysticFibrosis.comJeanne Barnett Improving Patient Outcomes: Engaging Patients to Improve Adherence<\/a>Dartmouth Institute for Health PolicyAdrienne E. Faerber and David H. Kreling Evaluating Rx & OTC DTC TV Ads: Few Are Outright False But Many May Be Misleading<\/a>datumRxManuel Prado Medical Transcript Advertising <\/a>Digital ConsultantLen StarnesPharma’s Use of Medical Conference Hashtags: Is It Unregulated “Backchannel” Promotion?<\/a>Digital Health CoalitionMark BardThe Digital Health Coalition: Solving Real Problems — Mission Possible?<\/a><\/p>\n

Inaugural Digital Health Coalition Executive Landscape Study<\/a><\/p>\n

DocCheck Medical Services GmbH Frank Antwerpes Building the First Global Community of Doctors<\/a><\/p>\n

DocCheck Survey of Social Media Use by Physicians<\/a><\/p>\n

Can New Technologies Improve Healthcare? Exploring the 2.0 Doctor<\/a><\/p>\n

DocPons\u2122Susan Nicholas Need a Doc? There May Be a Coupon for That! DocPons\u2122 Coupons Can Make Healthcare More Affordable to Many<\/a>Dorland Global Health CommunicationsHarry Sweeney Live From the e-Communication and Online Marketing Conference!<\/a>DoximityJeff Tangney Sizzle Sells, Even for Doctors<\/a>DrChrono.comDaniel Kivatinos<\/p>\n

Michael Nusimow<\/p>\n

Bringing the iPad Into the Exam Room: The Dr. Chrono EMR App<\/a>DTC Perspectives, Inc.Bob Ehrlich Blogs vs. DTC: What’s Best for Consumers?<\/a><\/p>\n

The Great DTC Debate: Are Drug Marketers an Endangered Species?<\/a><\/p>\n

East Bay Perinatal AssociatesEdward Zabrek The iPhone Medical Application Revolution: How Pharmaceutical Marketers Can Leverage the Gadget Clinicians Love <\/a>Edge DynamicsHenry Olson The Importance of Downstream Channel Sales Data for Marketing <\/a>eDrugSearch BlogCary Byrd Can You Find Reputable Canadian Drugs Online?<\/a>eHealthcare SolutionsR.J. Lewis Want Digital Pharma Marketing “RESULTS”? Pharma Marketers Must Adapt to the New Demands of Healthcare<\/a>eHyppoAsheesh Gupta Virtual Face Time with Physicians <\/a>Eli Lilly and Company Luca Fabbri Pharma TeleWeb e-Detailing. A CASE STUDY: Lilly’s Experience in Europe<\/a> Thomas Krohn
Jerry Matczak TransCelerating and Crowdsourcing Pharma R&D – A Critical Shift in Drug Development in the Post-Blockbuster World<\/a> eMarketerRichard Meyer U.S. Physicians and the Internet: Where They Go and What They Do Online<\/a>The Encima GroupDomenico Tassone Google’s Rapidly Disappearing (Free) Organic Search Data<\/a>ENPOINTSArsalan Arif Curation vs. Content Marketing: Which is Best for Pharma Marketers?<\/a>Envision Solutions Fard Johnmar Live From the e-Communication and Online Marketing Conference!<\/a> <\/p>\n

Mixing Blogging and Business: An Interview with Fard Johnmar<\/a> <\/p>\n

Path of the Blue Eye<\/a> <\/p>\n

Pharma Cause Marketing<\/a> <\/p>\n

Racism in the Life Sciences: What Should be the Response?<\/a><\/p>\n

Enspektos, LLCFard Johnmar Understanding the Digital Health Mom<\/a>>ePharma Pioneer ClubMembers of the exclusive Facebook\/Twitter Group Pharma Twitter Best Practices<\/a><\/p>\n

Fear & Loathing in Washington, DC: Takeaways from the FDA Public Hearing<\/a><\/p>\n

Epstein Becker & GreenBradley Merrill Thompson Beyond Mobile Medical App Guidance: What to Worry About After FDA Publishes Its “Final” Guidelines<\/a>EularisAndree Bates You Want Marketing ROI? You’re Not Ready to Measure ROI! <\/a>ExL PharmaJason Youner Emerging Search Engine Technology Drives Digital Integration Strategy <\/a>EyeforPharma ConferencesJoe Miles Web 2.0 Tools for Sales Force Effectiveness <\/a>Fazzina & Co. Communications Consulting, Inc.Leigh Fazzina Improve Your Social Media Listening Skills: The Tools You Need & What You’ll Learn<\/a>Focus Active LearningAndy Yeoman Making Games That Work for Patients: Gameplay Without All the Stress<\/a>Forbes ConsultingJeremy Pincus The Importance of Emotion in Evaluating Product Promotion: Insight Into Physicians’ and Patients’ Minds<\/a>Freedom of Access to Medicines (FAMEDS)Terrence Kalley Patient Advocates Take On the FDA: FAMEDS & Genentech Fight for Avastin<\/a>Frost & Sullivan Greg Caressi Adherence Programs: A Targeted, Personalized Approach<\/a>Gaylord College of Mass Communication Jim Avery Teaching New Dogs Old Tricks <\/a>GE HealthcareVer\u00f3nica Botet Get Social, #GetFit and Get Healthy: How GE Healthcare Uses Social Media & Gaming to Promote and Motivate Healthy Lifestyles<\/a>Hale AdvisorsZoe Dunn How to Score With Women (as a Marketer) via Social Media<\/a>HappitiqueBen Choder Taming the “Wild West” of Mobile Health: Happitique’s App Certification Program<\/a>HCPlexusDavid L. Shrier Media Consumption Habits of Physicians<\/a>Health Business ConsultRob Halkes Customer Focus First: A New Pharma Commercial Model<\/a>Health is SocialPhil Baumann Doctors, Web 2.0, and Patient Care: What Are the Possibilities?<\/a>Healthcare Management Consultants, LtdAlexandra Fulford Social Media for Pharma C-Suite Dummies: The Need for Social Media Training<\/a>Healthcare Trends & Strategies, LLCNeil Gray Disease Mongering <\/a>HealthEdSusan Collins SurroundHealth: An Online Community for Healthcare Extenders<\/a>healtheo360Dave Duplay The Benefits of Virtual Social Therapy<\/a>HealthMediaSteven Schwartz, Ph.D. Digital Health Coaching: Personalized Behavioral Intervention Aids Adherence, Saves Money<\/a>HealthPrizeTom Kottler<\/p>\n

Katrina S. Firlik, M.D.<\/p>\n

John Ruvane<\/p>\n

Eyes on the Adherence Prize: How HealthPrize Uses Financial Incentives and Fun to Change Patient Behavior<\/a><\/p>\n

Closed-Loop Patient Education: MedTera and HealthPrize Team Up to Improve Medication Adherence & Health Outcomes<\/a><\/p>\n

Physicians Favor Brands with Compelling Adherence Platform: Highlights of Physician Survey<\/a><\/p>\n

HealthPrize Teams Up with RealAge to Improve Adherence: High Engagement in HealthPrize’s Reward Program Among Asthma\/COPD Patients<\/a><\/p>\n

Healthy National NetworkDavid Comey Faith-based Unbranded Marketing <\/a>HyGro Consulting GroupMark Gleason Web 2.0 for Pharma Marketing <\/a>Ideagoras\u00c1ngel Gonz\u00e1lez Get Social, #GetFit and Get Healthy: How GE Healthcare Uses Social Media & Gaming to Promote and Motivate Healthy Lifestyles<\/a>Ignite Health Fabio Gratton
Laura Pfister
Michael Spitz How To Measure Social Network Communications Success<\/a> <\/p>\n

Overcoming Barriers to Pharma’s Engagement in Social Networks<\/a><\/p>\n

The Coming Digital El Ni\u00f1o: Traditional Interactive Agencies are Facing Extinction<\/a><\/p>\n

Facebook Timelines for Brands: The Implications for Pharma Companies<\/a><\/p>\n

iGuardHugo Stephenson Innovative System for Communicating Drug Risks to Patients <\/a>ImpactivitiSteve Woodruff Avoid the Pitfalls and Pratfalls of Social Media: Ask the Gang of Four Pharma Twitterati!<\/a><\/p>\n

Steve Woodruff, Pharma’s Connection Agent<\/a><\/p>\n

InnerCityMedicine Networks, LLC.Darin Gilstrap Narrowcast DTC Advertising<\/a>Inspired Health Strategies, LLC Dyan Bryson Why is Putting the Patient at the Center So Difficult?: Enough is Enough. It’s Not Rocket Science!<\/a>Intouch SolutionsWendy Blackburn Avoid the Pitfalls and Pratfalls of Social Media: Ask the Gang of Four Pharma Twitterati!<\/a>iVrach.comOxana Kolosova Social Media Glasnost Comes to Russian Physicians<\/a>Janssen Alex Butler, Gary Monk DigiPharm’s EU ePharma Pioneers: Doing More with Less<\/a> <\/p>\n

Overcoming Barriers to Pharma’s Engagement in Social Networks<\/a><\/p>\n

Alex Butler Is “Social Media” a Distinction Without Meaning in Today’s World? The Role of Social Media in the Pharmaceutical Industry<\/a> Gary Monk Pharma YouTube: Successful Use of Online Video to Support Patients<\/a> JBS Ventures LLCRob Nauman Overcoming Barriers to Pharma’s Engagement in Social Networks<\/a>Johns Hopkins UniversityEric S. Langer Teaching Pharma Social Marketing to Biotech Scientists<\/a>Johnson & Johnson Robert Halper Pharma YouTube: Successful Use of Online Video to Support Patients<\/a> Michael Heinley and Bill Price Johnson & Johnson’s ennTV: An Engaging Employee News Network<\/a> KDS Consulting, LLCKim Slocum Will Healthcare be Rationed or Rational? A Case for Supporting Comparative Effectiveness Research<\/a>Klick PharmaJulie Batten Search Advertising Options for Pharma Between Now & When FDA Issues New Guidance<\/a>Kru ResearchKevin Kruse Twitter for Rx Brands: An Experiment<\/a>Kulkarni LLCDarshan Kulkarni Responding to Unsolicited Requests for Off-Label Information: Pharma Citizen Petition Calls for New Regulations<\/a><\/p>\n

Pharma’s Legal Assault Against Off Label Speech Restrictions: What to Expect Next<\/a><\/p>\n

The LatheSeth Perlman Before You Develop That Healthcare App: What You Should Know About Mobile Platforms<\/a>L2Scott Galloway Pharma’s Digital IQ: Measuring the Digital Competence of Pharma Brands<\/a>LiveWorld, Inc.Jenna Woodul Online Community Management: Moderation Best Practices & Other Tips for Pharma Social Media Managers<\/a>LyonHeartAnne Devereux Questioning Conventional Pharma Marketing Wisdom <\/a>Manhattan Research Mark Bard GeneRAtions: Survey Results and a New Disease Awareness Initiative<\/a> <\/p>\n

Live From the e-Communication and Online Marketing Conference!<\/a> <\/p>\n

Pharma, Physicians, and Web 2.0? Are We There Yet?<\/a> <\/p>\n

Taking the Pulse\u00ae Asia: Pharma Marketing Trends in Asia<\/a><\/p>\n

Monique Levy The Changing Pharma eDetailing Landscape: The Three Main Ways of Detailing Physicians Online<\/a> Market Strategies International Ellen Gordon<\/p>\n

Peter Carlin<\/p>\n

Patient Assistance Program Rankings: Going Beyond Sales Force Effectiveness to Customer Experience Satisfaction <\/a> Mayo ClinicLee A. Aase Do Healthcare Employees Have Access to Social Media at Work?<\/a>McDermott Will & Emery LLP Arnold Friede Towards a Rational FDA Policy Addressing the Internet and Social Media<\/a>McKesson Patient Relationship SolutionsStacey Irving<\/p>\n

Derek Rago<\/p>\n

Patient Behavioral Coaching: An Innovative McKesson Patient Adherence Solution<\/a>MD MindsetPeter Shaw, MD
Jessica Labita Benchmark & Track the Impact of iPad Use on Messaging Effectiveness & Delivery<\/a>mediaFORGETony Zito Interactive Widgets for Pharma Marketing <\/a>Medical Blog NetworkDmitriy Kruglyak Web 2.0 for Pharma Marketing <\/a>Medical Communications Media, Inc.Joseph Kim Challenges of Regulating Mobile Medical Apps: Legal and Regulatory Issues You Should Know About<\/a>Medical Science Liaison SocietySamuel Dyer Global Medical Science Liaison Trends<\/a>MediklyMark Goldstone and Venkat Gullapalli, MD The Physician Value Index: A Framework for Measuring Pharmaceutical Marketing Performance<\/a>MedPoint Communications, Inc.William Cooney Speaker Programs: Endangered Species<\/a><\/p>\n

Beyond Compliance: Strategic Implications of the Physician Payments Sunshine Act<\/a><\/p>\n

MedTera, Inc.David Duplay Improve Patient & Physician Education with Integrated Closed-Loop Marketing & ROI Analysis<\/a><\/p>\n

Closed-Loop Patient Education: MedTera and HealthPrize Team Up to Improve Medication Adherence & Health Outcomes<\/a><\/p>\n

Doctors, Web 2.0, and Patient Care: What Are the Possibilities?<\/a><\/p>\n

Members of the exclusive Facebook GroupNA ePharma Pioneer Club Pharma Twitter Best Practices<\/a>MERGE RxJoseph Puopolo The Changing Landscape of Physician Interactions <\/a>mHealth Competence CenterJuan Cornet Mobile Technology, Pharma & the Future of Healthcare<\/a>mHealth Initiative Inc.C. Peter Waegmann How Will mHealth Change Healthcare?<\/a>Mighty Casey MediaCasey Quinlan How to Score With Women (as a Marketer) via Social Media<\/a>MMISMichaeline Daboul Physicians Unprepared for Sunshine Law: Survey Reveals Physicians Prefer Filtered Sunshine<\/a>MommyCast Paul Vogelzang MommyCast: The Little Podcast that Could … get Pharma Sponsorship! <\/a>MotiveQuest LLCTom O’Brien Aligning Your Message with Patient Needs: How Social Media Can Help<\/a>MSD (Europe) Inc. Shona Davies What is Univadis? Hint: It Builds Healthcare Professional Relationships<\/a> Phillipe Kirby The (Near) Future of Digital Pharma: Social, Mobile, Analytics, & the Cloud<\/a> MSD FranceThibaud Guymard A “Comuniti” for Healthcare Professionals<\/a>MTIAnthony Bianciella Get the Right Message to the Doctor without Sending a Rep<\/a>National Council on Patient Information and Education (NCPIE)Ray Bullman Improving Patient Outcomes: Engaging Patients to Improve Adherence<\/a>NexusAndrew Spong DigiPharm’s EU ePharma Pioneers: Doing More with Less<\/a>New Solutions FactoryJeff Greene How Secure is Pharma Data? Web Sites, Mobile Apps, Wearables Can Be Hacked!NHHS Healthcare Consulting, LLCVince DeChellis Beyond Compliance: Strategic Implications of the Physician Payments Sunshine Act<\/a>NobleJeff Baker High Impact Educational Patient Aids: Not Your Father’s Pharma Sales Tchotchkes<\/a>North Plains SystemsJoshua Duhl Managing Your Digital Assets in a Complex Regulatory World: Answers to Your DAM Questions!<\/a>Novo Nordisk Inc. Craig DeLarge Racism in the Life Sciences: What Should be the Response? <\/a> Ambre Morley Novo Nordisk’s Race With Insulin Campaign: It’s Not Just About Twitter<\/a><\/p>\n

Novo Nordisk And Paula Deen: Why?<\/a><\/p>\n

Obsidian HDSGeorge Dunston PharmaShine: A Laser Look Into Physician Payments<\/a>Omega 7Alanzo Washington, Kamall Washington, and Malcolm Washington Omega Boy vs. Doctor Diabetes<\/a>Online Strategic SolutionsRichard Meyer How to Score With Women (as a Marketer) via Social Media<\/a>OpenQ Jim Zuffoletti
Otavio Freire Mobile KOL Management<\/a> Tracy England The Clouds of Social Media Guidance: Are They Parting or Is a Storm Brewing?<\/a> Organized Wisdom Steven Krein<\/p>\n

Unity Stoakes<\/p>\n Live From the e-Communication and Online Marketing Conference!<\/a><\/p>\n

Web 2.0 for Pharma Marketing<\/a> <\/p>\n

ParagonRxJeff Fetterman Risk Mitigation and Its Impact on Pharma Marketing<\/a>Patients not Patents, Inc.Jeffrey Light New Media Tricks Used by Pharma Marketers<\/a>PatientPower.infoAndrew Schorr Patient Power and Pharma: The Role of Patient Advocates in Pharma Marketing<\/a>PatientsLikeMeBenjamin Heywood UCB & PatientsLikeMe: Embracing Social Media, Adverse Events Included!<\/a>PDI, Inc.Nancy Lurker The Changing Role of Pharma Sales Rep<\/a>PearescopeJerry Hall How to Score With Women (as a Marketer) via Social Media<\/a>PepsiCoBonin Bough The Pozen Digital Advisory Board: Who, What, Why?<\/a>Pfizer, TurkeyMurat Tanoren Is “Social Media” a Distinction Without Meaning in Today’s World? The Role of Social Media in the Pharmaceutical Industry<\/a>Pharm Force Matt Wick Marketing and Sales Outsourcing Support <\/a>Pharma Conduct BlogKenneth “Eric” Milgram, Ph.D. Is the M&A Frenzy Short-Circuiting Pharma R&D? A Former Researcher Speaks Out<\/a>PharmaCONNECTRyan Slipakoff PharmaCONNECT\u2122 – A Real-Time On-Demand Engagement Platform Between Doctors and Pharmaceutical Brands<\/a>Pharmaceutical Executive Magazine Patrick Clinton Pharma Business Strategies in Times of Change <\/a>Pharmacy Quality AllianceLaura Cranston Improving Patient Outcomes: Engaging Patients to Improve Adherence<\/a>Pharmaguy.comPharmaGuy Pharmaguy Steps Out on His Own: Will Focus on Speaking Tours & Engaging via Social Media<\/a>PharmedOutAdriane Fugh-Berman, MD The Marketing of Low T (“Low Testosterone”): Ghostwriting, Celebrities, Symptom Quizzes, Numbers<\/a>PhillyCooke ConsultingDale Cooke Create Squeaky-Clean Pharma Ads<\/a>PHD NetworkScott Hagedorn Pharma’s Digital IQ: Measuring the Digital Competence of Pharma Brands<\/a>PhRMAJeff Francer Overcoming Barriers to Pharma’s Engagement in Social Networks<\/a>The Physicians Academy for Clinical and Management Excellence Lawrence Sherman Can Humor and Continuing Medical Education Coexist? <\/a>Physicians Office ResourceAndrew Nimmo PharmaCONNECT\u2122 – A Real-Time On-Demand Engagement Platform Between Doctors and Pharmaceutical Brands<\/a>Pitch360 Inc.Michael Parks Life After CNTO411 Blog for Michael Parks: Pitch360<\/a>Possible Worldwide (formally Bridge Worldwide) Jonathan Richman Overcoming Barriers to Pharma’s Engagement in Social Networks<\/a> <\/p>\n

Avoid the Pitfalls and Pratfalls of Social Media: Ask the Gang of Four Pharma Twitterati!<\/a><\/p>\n

Pharma Facebook Commenting Changes: The Final Story<\/a><\/p>\n

Preeti Pinto Consulting, LLCPreeti Pinto Evidence-Based Pharma Marketing: Using Science to Demonstrate Product Value<\/a><\/p>\n

The Intricacies of Rx Drug Advertising! Learn the Rules & Regulations from a Master<\/a>Prescription Litigation Access Project Alex Sugerman-Brozan Disease Mongering <\/a>PreTestingLee Weinblatt Your DTC Ads Stink!<\/a>Pulse Media ResponseRobert Flynn Mobile Pharma Marketing: What’s the 411?<\/a>QI InteractiveBuddy Scalera Emerging Search Engine Technology Drives Digital Integration Strategy <\/a>QuintilesJohn Doyle Delving Deeper Into Drug Risks<\/a>ReachMDPaul Boidy Marketing to the “Long Tail Physician” Segment <\/a>RealAgeRich Benci The Messenger is the Medium <\/a>Reprints Desk Scott Ahlberg, Christian Gray<\/p>\n

Peter Derycz<\/p>\n

Solving the Medical Marketing Blues: ePrints NRx Solution<\/a><\/p>\n

Deploying Medical Reprints to iPads, Apps, and HCP Websites<\/a> <\/p>\n

research2guidanceRalf-Gordon Jahns Stop the Mobile Insanity! New Strategies for Pharma in the mHealth Market<\/a>Return on FocusMelissa Davies Pharma Crisis Communications in the Fast-Paced Digital World: The J&J\/McNeil Case Study<\/a>Revolution HealthJay Silverstein Revolution Health and the Wisdom of Crowds <\/a>Roska Healthcare AdvertisingJay Bolling Faith-based Unbranded Marketing <\/a>Ryan TrueHealthAlfred O’Neill Customer Manages Relationship: A New Marketing Strategy <\/a>Sanofi Dennis Urbaniak What Sanofi-Aventis Learned from Its FaceBook Experience<\/a> Anne Beal and Melva Covington The Three Pillars of Sanofi’s Patient-Centric Strategy<\/a> Sanofi-Aventis US Diabetes Laura Kolodjeski
Michele Polz Diabetapedia: “Google” for Diabetes<\/a>> Bruce Braughton Diabetes Co-stars Casting Call Contest: Sanofi US to Develop Documentary Featuring Real Patients and Their Stories<\/a> Self Care Catalysts Inc.Grace Soyao Finding the Consumer Within the Patient: Insights Into How Healthcare Decisions are Made<\/a>Sensory Logic, Inc.Dan Hill Don’t Lie to Me: Can Facial Coding Decipher What Consumers & Physicians Really Think About Pharma Ads?<\/a><\/p>\n

Pharma, Physicians, and Sermo: A Social Media Win-Win-Win!<\/a><\/p>\n

Sermo Daniel Palestrant Collaborating with Online Physician Communities<\/a> Daniel Palestrant Pharma, Physicians, and Sermo: A Social Media Win-Win-Win!<\/a> Peter Kirk What Docs Discuss Online<\/a> Sharps Compliance, Inc.David P. TusaA Sharp Way to Improve Patient Adherence: The Sharps Patient Support System<\/a>“Side Effect: Death”John Virapen Side Effects: Death <\/a>Silberg ConsultingBill Silberg Pharma Crisis Communications in the Fast-Paced Digital World: The J&J\/McNeil Case Study<\/a>Siren InteractiveEileen O’Brien How to Score With Women (as a Marketer) via Social Media<\/a>Siyemi LearningEugene Pozniak The State of CME in Europe<\/a>SK&A Information Services, Inc.David Escalante Insights on Pharmaceutical Sales Rep Access and Appointment Policies of U.S. Office-based Physicians <\/a>SkyscapeJohn Ryder Rep Access Programs <\/a>Social Media Working GroupCraig M. Audet
Mark Gaydos
Cindy Phillips Pharma’s Social Media Working Group: Who It Consists of, How It Formed, and What Its Objectives Are<\/a>Social VideoRob Halper Can Pharma Do “Social Video?”: Insights on Creating Engaging Video for Consumers & Healthcare Professionals<\/a>Streamlogics, Inc.Shaun McIver Driving Physician Education and Branded Communications Online <\/a>The EarthworksAlex Butler Back to the Pharma Digital Future: A Pharma Social Media Pioneer Looks Back & Ahead<\/a>Topin & AssociatesAlan Topin The Widening Patient-Physician Gap<\/a>TNS Health David Kweskin and Morgan Lozier How to Add New Media Into Your DTC Marketing Mix<\/a> TruvioFabio Gratton Mobile-Enabled Patient Focus Groups: Truvio Emphasizes the Importance of Patients’ Voices<\/a>Tufts University School of MedicineDaniel Carlat Welcome to the CME Laundromat!<\/a>Ubiqi HealthJacqueline Thong Mining Mobile Health App User Data: Liberating Health Data While Protecting Privacy<\/a>UCB Pharma Rene Hansen UCB & PatientsLikeMe: Embracing Social Media, Adverse Events Included!<\/a> Trish Nettleship UCB’s Active Social Media Listening Approach: Better Communications, Better Patient Experiences, & Better Solutions<\/a> University of Maryland Medical CenterEdward Bennett Do Healthcare Employees Have Access to Social Media at Work?<\/a>Valtierra ConsultingLisa Valtierra Cross-Cultural Marketing: Reaching U.S. Hispanics Via TV and Mobile<\/a>Vertex PharmaceuticalsShwen Gwee Meet Digital Pharma’s Faculty: What’s Hot and What’s Not?<\/a>VisciraDave Gulezian Reach & Teach Physicians with Virtual Reality: Viscira’s “EyeMAC” Wet AMD Simulation Exhibit<\/a>VOI ConsultingTodd Clark What’s in the Future for Generics?<\/a><\/p>\n

The Utilization Plateau: Why Has the U.S. Pharmaceutical Market Stagnated?<\/a><\/p>\n

Vox Medica, Inc.Michael Parks Pharma Crisis Communications in the Fast-Paced Digital World: The J&J\/McNeil Case Study<\/a>WCGMatthew Snodgrass Implications of Facebook’s Page Commenting Changes: Turning Off Comments May Be a Problem<\/a>Weber Shandwick UKRobert Anderson ABPI Digital Update: Insider Reactions<\/a>Webicina.comBertalan Mesk\u00f3 Doctors, Web 2.0, and Patient Care: What Are the Possibilities?<\/a><\/p>\n

Pharma Wikipedians: The Pros and Cons of Pharma Employees Editing Wikipedia Articles<\/a><\/p>\n

WEGO HealthJack Barrette WEGO Health: Empowering Health Consumer Opinion Leaders<\/a><\/p>\n

WEGO Health Activists’ View of Social Media Regulation Issues: Highlights from a 2011 survey of online health community leaders<\/a><\/p>\n

Mobile-Enabled Patient Focus Groups: Truvio Emphasizes the Importance of Patients’ Voices<\/a><\/p>\n

The World of DTC Marketing Blog Richard Meyer Online Pharma Marketing: Why Aren’t We There Yet?<\/a><\/p>\n

Overcoming Barriers to Pharma’s Engagement in Social Networks<\/a><\/p>\n

Pioneers in Pharma eMarketing: Richard Meyer. A Modern Day ePharma Diogenes<\/a><\/p>\n

How to Score With Women (as a Marketer) via Social Media<\/a><\/p>\n

U.S. Physicians and the Internet: Where They Go and What They Do Online<\/a><\/p>\n

Effectiveness of Pharma DTC Advertising: TV Viewers Rate Drug Ads<\/a><\/p>\n

whydot GmbHSilja Chouquet Avoid the Pitfalls and Pratfalls of Social Media: Ask the Gang of Four Pharma Twitterati!<\/a><\/p>\n

DigiPharm’s EU ePharma Pioneers: Doing More with Less<\/a><\/p>\n

Pharma Wikipedians: The Pros and Cons of Pharma Employees Editing Wikipedia Articles<\/a><\/p>\n

YourRxCardRex Bowden Universal Rx Discount Coupons <\/a>ZemogaDJ Edgerton<\/p>\n

Michael Spitz<\/p>\n

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