{"id":12511,"date":"2014-01-01T00:00:00","date_gmt":"2014-01-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/pmtalk-list\/"},"modified":"2014-01-01T00:00:00","modified_gmt":"2014-01-01T00:00:00","slug":"pmtalk-list","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/pmtalk-list\/","title":{"rendered":"Pharma Marketing Talk: List of Shows By Guest"},"content":{"rendered":"

List of Shows Arranged by Guest’s Last Name Also see: List of Shows Arranged by Company Name<\/a> LastFirstCompanyShow TitleAaseLee A.Mayo ClinicDo Healthcare Employees Have Access to Social Media at Work?<\/a>AdkissonKevinCrown Partners, LLC.Multi-site Web Marketing in Today’s Pharma World <\/a>AhlbergScottReprints DeskSolving the Medical Marketing Blues: ePrints NRx Solution<\/a>AlvesPatriciaBoehringer IngelheimHow to Host TweetChats That Deliver Value to Pharma and Its Stakeholders<\/a>AminRajHealthiNationThe Pozen Digital Advisory Board: Who, What, Why?<\/a>AmirkhanovaSaidatNABridging the EU Pharma-Digital Agency Divide: What EU Pharma Marketers Need from Digital Agencies<\/a>AndersonRobertWeber Shandwick UKABPI Digital Update: Insider Reactions<\/a>AnderssonRolandAccentureTransCelerating and Crowdsourcing Pharma R&D – A Critical Shift in Drug Development in the Post-Blockbuster World<\/a>AntwerpesFrankDocCheck Medical Services GmbH Building the First Global Community of Doctors<\/a><\/p>\n

DocCheck Survey of Social Media Use by Physicians<\/a><\/p>\n

Can New Technologies Improve Healthcare? Exploring the 2.0 Doctor<\/a><\/p>\n

ArifArsalanENPOINTSCuration vs. Content Marketing: Which is Best for Pharma Marketers?<\/a>AudetCraig M.Social Media Working GroupPharma’s Social Media Working Group: Who It Consists of, How It Formed, and What Its Objectives Are<\/a>AveryJimGaylord College of Mass Communication Teaching New Dogs Old Tricks <\/a>BakerJeffNobleHigh Impact Educational Patient Aids: Not Your Father’s Pharma Sales Tchotchkes<\/a>BardMarkManhattan ResearchEmerging Trends in European Physician and Consumer Use of the Internet<\/a><\/p>\n

GeneRAtions: Survey Results and a New Disease Awareness Initiative <\/a><\/p>\n

Live From the e-Communication and Online Marketing Conference!<\/a><\/p>\n

Pharma, Physicians, and Web 2.0? Are We There Yet?<\/a><\/p>\n

Taking the Pulse\u00ae Asia: Pharma Marketing Trends in Asia<\/a><\/p>\nDigital Health CoalitionThe Digital Health Coalition: Solving Real Problems — Mission Possible?<\/a><\/p>\n

Inaugural Digital Health Coalition Executive Landscape Study<\/a><\/p>\n

BarretteJackWEGO HealthWEGO Health: Empowering Health Consumer Opinion Leaders<\/a><\/p>\n

WEGO Health Activists’ View of Social Media Regulation Issues: Highlights from a 2011 survey of online health community leaders<\/a><\/p>\n

Mobile-Enabled Patient Focus Groups: Truvio Emphasizes the Importance of Patients’ Voices<\/a><\/p>\n

BatesAndreeEularisYou Want Marketing ROI? You’re Not Ready to Measure ROI! <\/a>BattenJulieKlick PharmaSearch Advertising Options for Pharma Between Now & When FDA Issues New Guidance<\/a>BaumannPhilHealth Is SocialDoctors, Web 2.0, and Patient Care: What Are the Possibilities?<\/a>BealAnneSanofiThe Three Pillars of Sanofi’s Patient-Centric Strategy<\/a>BenciRichRealAgeThe Messenger is the Medium <\/a>BennettEdwardUniversity of Maryland Medical CenterDo Healthcare Employees Have Access to Social Media at Work?<\/a>BianciellaAnthonyMTIGet the Right Message to the Doctor without Sending a Rep <\/a>BlackburnWendyIntouch SolutionsAvoid the Pitfalls and Pratfalls of Social Media: Ask the Gang of Four Pharma Twitterati!<\/a>BoidyPaulReachMDMarketing to the “Long Tail Physician” Segment <\/a>BollingJayRoska Healthcare AdvertisingFaith-based Unbranded Marketing <\/a>BotetVer\u00f3nicaGE HealthcareGet Social, #GetFit and Get Healthy: How GE Healthcare Uses Social Media & Gaming to Promote and Motivate Healthy Lifestyles<\/a>BoughBoninPepsiCoThe Pozen Digital Advisory Board: Who, What, Why?<\/a>BowdenRexYourRxCardUniversal Rx Discount Coupons <\/a>BraughtonBruceSanofi-AventisDiabetes Co-stars Casting Call Contest: Sanofi US to Develop Documentary Featuring Real Patients and Their Stories<\/a>BremnerDouglasAuthorBefore You Take that Pill <\/a>BrysonDyanInspired Health Strategies, LLCWhy is Putting the Patient at the Center So Difficult?: Enough is Enough. It’s Not Rocket Science!<\/a>BullmanRayNational Council on Patient Information and Education (NCPIE)Improving Patient Outcomes: Engaging Patients to Improve Adherence<\/a>ButlerAlexJanssenDigiPharm’s EU ePharma Pioneers: Doing More with Less<\/a><\/p>\n

Is “Social Media” a Distinction Without Meaning in Today’s World? The Role of Social Media in the Pharmaceutical Industry<\/a><\/p>\nThe EarthworksBack to the Pharma Digital Future: A Pharma Social Media Pioneer Looks Back & Ahead<\/a>ByrdCaryeDrugSearch BlogCan You Find Reputable Canadian Drugs Online?<\/a>CaressiGregFrost & Sullivan Adherence Programs: A Targeted, Personalized Approach<\/a>CarlatDanielTufts University School of MedicineWelcome to the CME Laundromat!<\/a>CarlinPeterMarket Strategies InternationalPatient Assistance Program Rankings: Going Beyond Sales Force Effectiveness to Customer Experience Satisfaction<\/a>CermakElizabethPozenThe Pozen Digital Advisory Board: Who, What, Why?<\/a>ChernaikTomCMP.LYDisclose, Comply, & Measure: A Technology for Achieving All Three Social Media Goals!<\/a>ChesterJeffCenter for Digital DemocracyNew Media Tracking Technologies: Implications for Online Consumer Privacy<\/a>ChodorBenHappitique Taming the “Wild West” of Mobile Health: Happitique’s App Certification Program<\/a>ChouquetSiljawhydot GmbHAvoid the Pitfalls and Pratfalls of Social Media: Ask the Gang of Four Pharma Twitterati!<\/a><\/p>\n

DigiPharm’s EU ePharma Pioneers: Doing More with Less<\/a><\/p>\n

Pharma Wikipedians: The Pros and Cons of Pharma Employees Editing Wikipedia Articles<\/a><\/p>\n

ClarkToddVOI ConsultingWhat’s in the Future for Generics?<\/a><\/p>\n

The Utilization Plateau: Why Has the U.S. Pharmaceutical Market Stagnated?<\/a><\/p>\n

ClintonPatrickPharmaceutical Executive Magazine Pharma Business Strategies in Times of Change <\/a>CollinsSusanHealthEdSurroundHealth: An Online Community for Healthcare Extenders<\/a>Columbia-WalshMegAugme Mobile Health GroupMobilizing Your Digital Assets: Is There an App for That?<\/a>CookeDalePhillyCooke ConsultingCreate Squeaky-Clean Pharma Ads<\/a>ComeyDavidHealthy National NetworkFaith-based Unbranded Marketing <\/a>CooneyWilliamMedPoint Communications, Inc.Speaker Programs: Endangered Species<\/a><\/p>\n

Beyond Compliance: Strategic Implications of the Physician Payments Sunshine Act<\/a><\/p>\n

CornetJuanmHealth Competence CenterMobile Technology, Pharma & the Future of Healthcare<\/a>CovingtonMelvaSanofiThe Three Pillars of Sanofi’s Patient-Centric Strategy<\/a>CranstonLauraPharmacy Quality AllianceImproving Patient Outcomes: Engaging Patients to Improve Adherence<\/a>DaboulMichaeline MMISPhysicians Unprepared for Sunshine Law: Survey Reveals Physicians Prefer Filtered Sunshine<\/a>DaviesMelissaReturn on FocusPharma Crisis Communications in the Fast-Paced Digital World: The J&J\/McNeil Case Study<\/a>DaviesShonaMerck & Co Inc.What is Univadis?Hint: It Builds Healthcare Professional Relationships<\/a>De PaoliMarkBrandIntelMeasuring Consumer Sentiment About Prescription Drugs <\/a>DeChellisVinceNHHS Healthcare Consulting, LLCBeyond Compliance: Strategic Implications of the Physician Payments Sunshine Act<\/a>DeLargeCraigNovo Nordisk Inc.Racism in the Life Sciences: What Should be the Response? <\/a>DeryczPeterReprints DeskDeploying Medical Reprints to iPads, Apps, and HCP Websites<\/a>DevereuxAnneLyonHeartQuestioning Conventional Pharma Marketing Wisdom <\/a>DoyleJohnQuintilesDelving Deeper Into Drug Risks<\/a>DuhlJoshuaNorth Plains SystemsManaging Your Digital Assets in a Complex Regulatory World: Answers to Your DAM Questions!<\/a>DunnZoeHale AdvisorsHow to Score With Women (as a Marketer) via Social Media<\/a>DuplayDavidMedTera, Inc.
healtheo360 Improve Patient & Physician Education with Integrated Closed-Loop Marketing & ROI Analysis<\/a><\/p>\n

Closed-Loop Patient Education: MedTera and HealthPrize Team Up to Improve Medication Adherence & Health Outcomes<\/a><\/p>\n

Doctors, Web 2.0, and Patient Care: What Are the Possibilities?<\/a><\/p>\n

The Benefits of Virtual Social Therapy<\/a><\/p>\n

DyerSamuelMedical Science Liaison SocietyGlobal Medical Science Liaison Trends<\/a>EdgertonDJZemogaThe Coming Digital El Ni\u00f1o: Traditional Interactive Agencies are Facing Extinction<\/a>EdwardsJimBrandweekJournalist Bloggers: An Conversation with Jim Edwards <\/a>EhrlichBobDTC Perspectives, Inc.Blogs vs. DTC: What’s Best for Consumers?<\/a><\/p>\n

The Great DTC Debate: Are Drug Marketers an Endangered Species?<\/a><\/p>\n

ElwoodDouglasBristol-Myers SquibbiPad Effectiveness in Clinical Settings: Understanding What Physicians and Patients Desire from mHealth Applications<\/a>EnglandTracyOpenQThe Clouds of Social Media Guidance: Are They Parting or Is a Storm Brewing?<\/a>ePharma Pioneer ClubNAMembers of the exclusive Facebook\/Twitter GroupPharma Twitter Best Practices<\/a><\/p>\n

Fear & Loathing in Washington, DC: Takeaways from the FDA Public Hearing<\/a><\/p>\n

ePharma: What’s Working, What’s Not, & What’s Next<\/a><\/p>\n

EscalanteDavidSK&A Information Services, Inc.Insights on Pharmaceutical Sales Rep Access and Appointment Policies of U.S. Office-based Physicians <\/a>FabbriLucaEli Lilly and CompanyPharma TeleWeb e-Detailing. A CASE STUDY: Lilly’s Experience in Europe<\/a>FaerberAdrienne E. Dartmouth Institute for Health PolicyEvaluating Rx & OTC DTC TV Ads: Few Are Outright False But Many May Be Misleading<\/a>FazzinaLeigh Fazzina & Co. Communications Consulting, Inc.Improve Your Social Media Listening Skills: The Tools You Need & What You’ll Learn<\/a>FettermanJeffParagonRxRisk Mitigation and Its Impact on Pharma Marketing<\/a>Firlik, M.D.KatrinaHealthPrizeEyes on the Adherence Prize: How HealthPrize Uses Financial Incentives and Fun to Change Patient Behavior<\/a><\/p>\n

Closed-Loop Patient Education: MedTera and HealthPrize Team Up to Improve Medication Adherence & Health Outcomes<\/a><\/p>\n

Physicians Favor Brands with Compelling Adherence Platform: Highlights of Physician Survey<\/a><\/p>\n

HealthPrize Teams Up with RealAge to Improve Adherence: High Engagement in HealthPrize’s Reward Program Among Asthma\/COPD Patients<\/a><\/p>\n

FlynnRobertPulse Media ResponseMobile Pharma Marketing: What’s the 411?<\/a>FonteyneJaclyn Boehringer IngelheimHow to Host TweetChats That Deliver Value to Pharma and Its Stakeholders<\/a>FrancerJeffPhRMAOvercoming Barriers to Pharma’s Engagement in Social Networks<\/a>FreireOtavioOpenQMobile KOL Management<\/a>FriedeArnoldMcDermott Will & Emery LLP Towards a Rational FDA Policy Addressing the Internet and Social Media<\/a>FrydmanGillesAssociation of Online Cancer Resources (ACOR)ACOR: An Online Social Networking Community of Cancer Patients & Caregivers Pharma Can’t Join But Can Learn From<\/a>Fugh-Berman, MDAdrianePharmedOutThe Marketing of Low T (“Low Testosterone”): Ghostwriting, Celebrities, Symptom Quizzes, Numbers<\/a>FulfordAlexandraHealthcare Management Consultants, LtdSocial Media for Pharma C-Suite Dummies: The Need for Social Media Training<\/a>GallowayScottL2Pharma’s Digital IQ: Measuring the Digital Competence of Pharma Brands<\/a>GaydosMarkSocial Media Working GroupPharma’s Social Media Working Group: Who It Consists of, How It Formed, and What Its Objectives Are<\/a>GilstrapDarinInnerCityMedicine Networks, LLC.Narrowcast DTC Advertising <\/a>GleasonMarkHyGro Consulting GroupWeb 2.0 for Pharma Marketing <\/a>GoldstoneMarkMediklyThe Physician Value Index: A Framework for Measuring Pharmaceutical Marketing Performance<\/a>Gonz\u00e1lez\u00c1ngelIdeagorasGet Social, #GetFit and Get Healthy: How GE Healthcare Uses Social Media & Gaming to Promote and Motivate Healthy Lifestyles<\/a>GordonEllenMarket Strategies InternationalPatient Assistance Program Rankings: Going Beyond Sales Force Effectiveness to Customer Experience Satisfaction <\/a>GrattonFabioIgnite HealthHow To Measure Social Network Communications Success<\/a><\/p>\n

Overcoming Barriers to Pharma’s Engagement in Social Networks<\/a><\/p>\n

The Coming Digital El Ni\u00f1o: Traditional Interactive Agencies are Facing Extinction<\/a><\/p>\n

Facebook Timelines for Brands: The Implications for Pharma Companies<\/a><\/p>\n

TruvioMobile-Enabled Patient Focus Groups: Truvio Emphasizes the Importance of Patients’ Voices<\/a>GrayChristianReprints DeskSolving the Medical Marketing Blues: ePrints NRx Solution<\/a>GrayNeilHealthcare Trends & Strategies, LLCDisease Mongering <\/a>GreeneJeffNew Solutions FactoryHow Secure is Pharma Data? Web Sites, Mobile Apps, Wearables Can Be Hacked!<\/a>GriffithJohn Centric InfographicsLeveraging Infographics and Search for Better Health Communications: A Lundbeck-Epilepsy Foundation Case Study<\/a>GuptaAsheesheHyppoVirtual Face Time with Physicians <\/a>GulezianDaveVisciraReach & Teach Physicians with Virtual Reality: Viscira’s “EyeMAC” Wet AMD Simulation Exhibit<\/a>Gullapalli, MDVenkatMediklyThe Physician Value Index: A Framework for Measuring Pharmaceutical Marketing Performance<\/a>GuymardThibaudMSD FranceA “Comuniti” for Healthcare Professionals<\/a>GweeShwenVERTEX PHARMACEUTICALSMeet Digital Pharma’s Faculty: What’s Hot and What’s Not?<\/a>HagedornScottPHD NetworkPharma’s Digital IQ: Measuring the Digital Competence of Pharma Brands<\/a>HalkesRobHealth Business ConsultCustomer Focus First: A New Pharma Commercial Model<\/a>HallJerryPearescopeHow to Score With Women (as a Marketer) via Social Media<\/a>HalperRobJohnson & JohnsonPharma YouTube: Successful Use of Online Video to Support Patients<\/a>Social VideoCan Pharma Do “Social Video?”: Insights on Creating Engaging Video for Consumers & Healthcare Professionals<\/a>HarrellBobAppature, Inc.Is Your (Marketing) Head in the Cloud?<\/a>HansenReneUCB PharmaUCB & PatientsLikeMe: Embracing Social Media, Adverse Events Included!<\/a>HeinleyMichaelJohnson & JohnsonJohnson & Johnson’s ennTV: An Engaging Employee News Network<\/a>HendricksonMattConnectSolutionsAdobe Connect for eDetailing: Making Detailing More Effective<\/a>HeywoodBenjaminPatientsLikeMeUCB & PatientsLikeMe: Embracing Social Media, Adverse Events Included!<\/a>HickeyDanAlliance Health“Safe” Social Media for Pharma Marketers: Alliance Health’s Safe Social API<\/a>HillDanSensory Logic, Inc.Don’t Lie to Me: Can Facial Coding Decipher What Consumers & Physicians Really Think About Pharma Ads?<\/a>IrvingStaceyMcKesson Patient Relationship SolutionsPatient Behavioral Coaching: An Innovative McKesson Patient Adherence Solution<\/a>JewellTonyAstraZenecaThe Future of Pharma-Sponsored Twitter & Other Social Media Chats: A Review of the First Pharma-Sponsored Twitter Chat<\/a>JohnmarFardEnvision SolutionsLive From the e-Communication and Online Marketing Conference!<\/a><\/p>\n

Mixing Blogging and Business: An Conversation with Fard Johnmar <\/a><\/p>\n

Path of the Blue Eye<\/a><\/p>\n

Pharma Cause Marketing <\/a><\/p>\n

Racism in the Life Sciences: What Should be the Response? <\/a><\/p>\n

Understanding the Digital Health Mom<\/a><\/p>\n

JohnstonWaltAstellasA Better Bladder DTC Campaign: Astellas’s Animated Pitch Organ for OAB<\/a><\/p>\n

Pharma Brand Ads Within Mobile Apps<\/a>KalleyTerrenceFreedom of Access to Medicines (FAMEDS)Patient Advocates Take On the FDA: FAMEDS & Genentech Fight for Avastin<\/a>KaplanBrianAccuDial Pharmaceutical, Inc.A Solution to the Problem of Inaccurate Dosing of OTC Pediatric Medicines<\/a>KatsanisLea Concordia UniversityRx Drug Personalities Perceived by Consumers<\/a>KatzMelissaCentocor, Inc.The Centocor Corporate Blog <\/a>KimJosephMedical Communications Media, Inc.Challenges of Regulating Mobile Medical Apps: Legal and Regulatory Issues You Should Know About<\/a>KirbyPhillipeMSD (Europe) Inc.The (Near) Future of Digital Pharma: Social, Mobile, Analytics, & the Cloud<\/a>KirkPeterSermoWhat Docs Discuss Online<\/a>KivatinosDanielDrChrono.comBringing the iPad Into the Exam Room: The Dr. Chrono EMR App<\/a>KolodjeskiLauraSanofi US diabetesDiabetapedia: “Google” for Diabetes<\/a>KolosovaOxanaiVrach.comSocial Media Glasnost Comes to Russian Physicians<\/a>KottlerTomHealthPrizeEyes on the Adherence Prize: How HealthPrize Uses Financial Incentives and Fun to Change Patient Behavior<\/a><\/p>\n

Closed-Loop Patient Education: MedTera and HealthPrize Team Up to Improve Medication Adherence & Health Outcomes<\/a><\/p>\n

HealthPrize Teams Up with RealAge to Improve Adherence: High Engagement in HealthPrize’s Reward Program Among Asthma\/COPD Patients<\/a><\/p>\n

KreinStevenOrganizedWisdomLive From the e-Communication and Online Marketing Conference!<\/a>KrelingDavid H. Dartmouth Institute for Health PolicyEvaluating Rx & OTC DTC TV Ads: Few Are Outright False But Many May Be Misleading<\/a>KrohnThomasEli LillyTransCelerating and Crowdsourcing Pharma R&D – A Critical Shift in Drug Development in the Post-Blockbuster World<\/a>KruglyakDmitriyMedical Blog NetworkWeb 2.0 for Pharma Marketing <\/a>KruseKevinKru ResearchTwitter for Rx Brands: An Experiment<\/a>KulkarniDarshanKulkarni LLCResponding to Unsolicited Requests for Off-Label Information: Pharma Citizen Petition Calls for New Regulations<\/a><\/p>\n

Pharma’s Legal Assault Against Off Label Speech Restrictions: What to Expect Next<\/a><\/p>\n

KweskinDavidTNSHow to Add New Media Into Your DTC Marketing Mix<\/a>LabitaJessicaMD MindsetBenchmark & Track the Impact of iPad Use on Messaging Effectiveness & Delivery<\/a>LangerEric S.Johns Hopkins University and BioPlan Associates, Inc.Teaching Pharma Social Marketing to Biotech Scientists<\/a>LeeGregArista Marketing Associates, Inc.Increase Access to Hospital-based Physicians with Virtual Pharmacist or Nurse Reps <\/a>LewisR.J.eHealthcare SolutionsWant Digital Pharma Marketing “RESULTS”? Pharma Marketers Must Adapt to the New Demands of Healthcare<\/a>LevinsIlyssaCenter for Communication ComplianceBoosting Pharma Public Relations Regulatory Compliance <\/a>LevyMoniqueManhattan ResearchThe Changing Pharma eDetailing Landscape: The Three Main Ways of Detailing Physicians Online<\/a>LightJeffreyPatients not Patents, Inc.New Media Tricks Used by Pharma Marketers: <\/a>Lopez-TorresGoose Complete the Pair, LLCThinking Outside the (Shoe) Box for Physician Access: How “Complete the Pair” Helps Open Doors<\/a>LozierMorganTNSHow to Add New Media Into Your DTC Marketing Mix<\/a>LurkerNancyPDI, Inc.The Changing Role of Pharma Sales Rep<\/a>MackJohnVirSci CorporationNetworking to Survive the Pharma Recession <\/a>MasonEmily SitrinAstellasPharma Brand Ads Within Mobile Apps<\/a>MatczakJerryEli LillyTransCelerating and Crowdsourcing Pharma R&D – A Critical Shift in Drug Development in the Post-Blockbuster World<\/a>McGuireRyan Cutting Edge InformationMobile Strategies for Pharma: One Size Does NOT Fit All!<\/a>McIverShaunStreamlogics, Inc.Driving Physician Education and Branded Communications Online <\/a>McLoudReneeArizona State UniversityThe iPhone Medical Application Revolution: How Pharmaceutical Marketers Can Leverage the Gadget Clinicians Love <\/a>Mesk\u00f3BertalanWebicina.comDoctors, Web 2.0, and Patient Care: What Are the Possibilities?<\/a><\/p>\n

Pharma Wikipedians: The Pros and Cons of Pharma Employees Editing Wikipedia Articles<\/a><\/p>\n

MeyerRichardThe World of DTC Marketing\/eMarketerOnline Pharma Marketing: Why Aren’t We There Yet?<\/a><\/p>\n

Overcoming Barriers to Pharma’s Engagement in Social Networks<\/a><\/p>\n

Pioneers in Pharma eMarketing: Richard Meyer. A Modern Day ePharma Diogenes<\/a><\/p>\n

How to Score With Women (as a Marketer) via Social Media<\/a><\/p>\n

U.S. Physicians and the Internet: Where They Go and What They Do Online<\/a><\/p>\n

Effectiveness of Pharma DTC Advertising: TV Viewers Rate Drug Ads<\/a><\/p>\n

MilesJoeEyeforPharma ConferencesWeb 2.0 Tools for Sales Force Effectiveness <\/a>MigramKennethApplied Scientific Consulting and Pharma Conduct BlogIs the M&A Frenzy Short-Circuiting Pharma R&D? A Former Researcher Speaks Out<\/a>MonkGaryJanssen CilagDigiPharm’s EU ePharma Pioneers: Doing More with Less<\/a><\/p>\n

Pharma YouTube: Successful Use of Online Video to Support Patients<\/a><\/p>\n

MorleyAmbreNovo Nordisk, Inc.Novo Nordisk’s Race With Insulin Campaign: It’s Not Just About Twitter<\/a><\/p>\n

Novo Nordisk And Paula Deen: Why?<\/a><\/p>\n

NapolitanoNatalieCOPD FoundationImproving Patient Outcomes: Engaging Patients to Improve Adherence<\/a>NaumanRobJBS Ventures LLCOvercoming Barriers to Pharma’s Engagement in Social Networks<\/a>NettleshipTrishUCB PharmaUCB’s Active Social Media Listening Approach: Better Communications, Better Patient Experiences, & Better Solutions<\/a>NicholasSusanDocPons\u2122Need a Doc? There May Be a Coupon for That! DocPons\u2122 Coupons Can Make Healthcare More Affordable to Many<\/a>NimmoAndrewPhysicians Office ResourcePharmaCONNECT\u2122 -A Real-Time On-Demand Engagement Platform Between Doctors and Pharmaceutical Brands<\/a>NusimowMichaelDrChrono.comBringing the iPad Into the Exam Room: The Dr. Chrono EMR App<\/a>O’BrienEileen Siren InteractiveHow to Score With Women (as a Marketer) via Social Media<\/a>O’BrienTomMotiveQuest LLCAligning Your Message with Patient Needs: How Social Media Can Help<\/a>OlsonHenryEdge DynamicsThe Importance of Downstream Channel Sales Data for Marketing <\/a>O’NeillAlfredRyan TrueHealthCustomer Manages Relationship: A New Marketing Strategy<\/a>OverstreetBrianAdverse Events, Inc.FDA’s User-Unfriendly Adverse Event Reporting System: Outdated in the New Transparent World of Social Media<\/a>PalestrantDanielSermo Collaborating with Online Physician Communities<\/a><\/p>\n

Pharma, Physicians, and Sermo: A Social Media Win-Win-Win!<\/a><\/p>\n

ParksMichaelCentocor, Inc.GeneRAtions: Survey Results and a New Disease Awareness Initiative <\/a><\/p>\nPitch360Life After CNTO411 Blog for Michael Parks: Pitch360<\/a>Vox Medica, Inc.Pharma Crisis Communications in the Fast-Paced Digital World: The J&J\/McNeil Case Study<\/a>ParnellCraigAcross HealthHow Satisfied are Pharma Marketers With Their Digital Efforts?: Across Health’s 2011 Digital Barometer<\/a>PerlmanSethThe LatheBefore You Develop That Healthcare App: What You Should Know About Mobile Platforms<\/a>PetriniCarolinaComScorePharma eMarketing Benchmarks <\/a>PfisterLauraIGNITE HEALTHEmerging Search Engine Technology Drives Digital Integration Strategy <\/a>PhillipsCindySocial Media Working GroupPharma’s Social Media Working Group: Who It Consists of, How It Formed, and What Its Objectives Are<\/a>PharmaGuyPharmaguy.comPharmaguy Steps Out on His Own: Will Focus on Speaking Tours & Engaging via Social Media<\/a>PincusJeremyForbes ConsultingThe Importance of Emotion in Evaluating Product Promotion: Insight Into Physicians’ and Patients’ Minds<\/a>PinesWayneCCC Advisory CommitteeBoosting Pharma Public Relations Regulatory Compliance <\/a>PintoPreetiPreeti Pinto Consulting, LLCEvidence-Based Pharma Marketing: Using Science to Demonstrate Product Value<\/a><\/p>\n

The Intricacies of Rx Drug Advertising! Learn the Rules & Regulations from a Master<\/a>PolzMicheleSanofi US diabetesDiabetapedia: “Google” for Diabetes<\/a>PozniakEugeneSiyemi LearningThe State of CME in Europe <\/a>PradoManueldatumRxMedical Transcript Advertising <\/a>PriceBillJohnson & JohnsonJohnson & Johnson’s ennTV: An Engaging Employee News Network<\/a>PughJohnBoehringer Ingelheim Pharma on Twitter: Boehringer Ingelheim<\/a>PuopoloJosephMERGE RxThe Changing Landscape of Physician Interactions <\/a>QuinlanCaseyMighty Casey MediaHow to Score With Women (as a Marketer) via Social Media<\/a>RagoDerekMcKesson Patient Relationship SolutionsPatient Behavioral Coaching: An Innovative McKesson Patient Adherence Solution<\/a>JahnsRalf-Gordonresearch2guidanceStop the Mobile Insanity! New Strategies for Pharma in the mHealth Market<\/a>RaySarah Cutting Edge InformationMobile Strategies for Pharma: One Size Does NOT Fit All!<\/a>RedaDanielCureTogether.com CureTogether: A Social Network for Patients to Share Symptoms and Solutions to Improve Their Health<\/a>RichmanJonathanPossible Worldwide (formally Bridge Worldwide)Avoid the Pitfalls and Pratfalls of Social Media: Ask the Gang of Four Pharma Twitterati!<\/a><\/p>\n

Overcoming Barriers to Pharma’s Engagement in Social Networks<\/a><\/p>\n

Pharma Facebook Commenting Changes: The Final Story<\/a><\/p>\n

RigauxMarcAfter Pharma There IS Life After Pharma!<\/a>RuvaneJohnHealthPrizePhysicians Favor Brands with Compelling Adherence Platform: Highlights of Physician Survey<\/a>RyanTimBoehringer IngelheimScientist Vs salesman: Which approach will enable your sales reps to raise their value to the industry?<\/a>RyderJohnSkyscapeRep Access Programs <\/a>SaradjianYanisCutting Edge Information, Inc.Global Medical Science Liaison Trends<\/a>ScaleraBuddyQI INTERACTIVEEmerging Search Engine Technology Drives Digital Integration Strategy <\/a>SchenckFonnyAcross HealthHow Satisfied are Pharma Marketers With Their Digital Efforts?: Across Health’s 2011 Digital Barometer<\/a>SchorrAndrewPatientPower.infoPatient Power and Pharma: The Role of Patient Advocates in Pharma Marketing<\/a>Schwartz, Ph.D.StevenHealthMedia Digital Health Coaching: Personalized Behavioral Intervention Aids Adherence, Saves Money<\/a>SeresMichael”ePatient”Support Your Local ePatient!: Raising Funds for ePatient Travel Scholarships<\/a>Shaw, MDPeterMD MindsetBenchmark & Track the Impact of iPad Use on Messaging Effectiveness & Delivery<\/a>ShermanLawrenceThe Physicians Academy for Clinical and Management Excellence Can Humor and Continuing Medical Education Coexist? <\/a>ShrierDavid L.HCPlexusMedia Consumption Habits of Physicians<\/a>SilberDeniseBasil StrategiesDoctors, Web 2.0, and Patient Care: What Are the Possibilities?<\/a><\/p>\n

Can New Technologies Improve Healthcare? Exploring the 2.0 Doctor<\/a><\/p>\n

Support Your Local ePatient!: Raising Funds for ePatient Travel Scholarships<\/a><\/p>\n

SilbergBillSilberg ConsultingPharma Crisis Communications in the Fast-Paced Digital World: The J&J\/McNeil Case Study<\/a>SilversteinJayRevolution HealthRevolution Health and the Wisdom of Crowds <\/a>SlipakoffRyanPharmaCONNECTPharmaCONNECT\u2122 – A Real-Time On-Demand Engagement Platform Between Doctors and Pharmaceutical Brands<\/a>SlocumKimKDS Consulting, LLCWill Healthcare be Rationed or Rational? A Case for Supporting Comparative Effectiveness Research<\/a>SnodgrassMatthewWCGImplications of Facebook’s Page Commenting Changes: Turning Off Comments May Be a Problem<\/a>SoyaoGraceSelf Care Catalysts Inc.Finding the Consumer Within the Patient: Insights Into How Healthcare Decisions are Made<\/a>SpitzMichaelIgnite Health\/ZemogaFacebook Timelines for Brands: The Implications for Pharma Companies<\/a><\/p>\n

Pharma Wikipedians: The Pros and Cons of Pharma Employees Editing Wikipedia Articles<\/a><\/p>\n

Will Twitter’s New API Rules Be Bad for Healthcare?<\/a><\/p>\n

SpongAndrewNexusDigiPharm’s EU ePharma Pioneers: Doing More with Less<\/a>StarnesLenDigital Consultant Pharma’s Use of Medical Conference Hashtags: Is It Unregulated “Backchannel” Promotion?<\/a>Steffen M.Sci.CaseyBiologic ModelsCrowdfunding for Patient Education: HbA1c Teaching Model Brings Diabetes Education to Life<\/a>StephensonHugoiGuardInnovative System for Communicating Drug Risks to Patients <\/a>StoakesUnityOrganizedWisdomLive From the e-Communication and Online Marketing Conference!<\/a><\/p>\n

Web 2.0 for Pharma Marketing <\/a><\/p>\n

Sugerman-BrozanAlexPrescription Litigation Access Project Disease Mongering <\/a>SweeneyHarryDorland Global Health CommunicationsLive From the e-Communication and Online Marketing Conference!<\/a>TangneyJeffDoximitySizzle Sells, Even for Doctors<\/a>TanorenMurat Pfizer, TurkeyDigiPharm’s EU ePharma Pioneers: Doing More with Less<\/a><\/p>\n

Is “Social Media” a Distinction Without Meaning in Today’s World? The Role of Social Media in the Pharmaceutical Industry<\/a><\/p>\n

TassoneDomenicoThe Encima GroupGoogle’s Rapidly Disappearing (Free) Organic Search Data<\/a>TerwilligerRobertAccuDial Pharmaceutical, Inc.A Solution to the Problem of Inaccurate Dosing of OTC Pediatric Medicines<\/a>ThompsonBradley MerrillEpstein Becker & GreenBeyond Mobile Medical App Guidance: What to Worry About After FDA Publishes Its “Final” Guidelines<\/a>ThongJacquelineUbiqi HealthMining Mobile Health App User Data: Liberating Health Data While Protecting Privacy<\/a>TopinAlanTopin & AssociatesThe Widening Patient-Physician Gap<\/a>TounSvetlanaAlansis CorporationLive From the e-Communication and Online Marketing Conference!<\/a>TusaDavid P.Sharps Compliance, Inc.A Sharp Way to Improve Patient Adherence: The Sharps Patient Support System<\/a>UrbaniakDennisSanofi-AventisWhat Sanofi-Aventis Learned from Its FaceBook Experience & What the Experts Recommend It Do Now<\/a>ValtierraLisaValtierra ConsultingCross-Cultural Marketing: Reaching U.S. Hispanics Via TV and Mobile<\/a>VirapenJohnAuthor: “Side Effect: Death”Side Effects: Death <\/a>VogelzangPaulMommyCast MommyCast: The Little Podcast that Could … get Pharma Sponsorship! <\/a>von GordonJudithBoehringer Ingelheim Pharma on Twitter: Boehringer Ingelheim<\/a>WaegmannC. PetermHealth Initiative Inc.How Will mHealth Change Healthcare?<\/a>WashingtonKamaalOmega 7Omega Boy vs. Doctor Diabetes <\/a>WashingtonMalcolmOmega 7Omega Boy vs. Doctor Diabetes <\/a>WashingtonAlonzoOmega 7Omega Boy vs. Doctor Diabetes <\/a>WalshJohnCOPD FoundationImproving Patient Outcomes: Engaging Patients to Improve Adherence<\/a>WeinblattLeePreTestingYour DTC Ads Stink!<\/a>WeisshardtInaMSDUnivadis<\/a>WexlerMikeBiltmore TechnologiesMeasure and Improve Marketing Campaigns and Sales Force Effectiveness <\/a>WickMattPharm Force Marketing and Sales Outsourcing Support <\/a>WinigradMaureen Centric InfographicsLeveraging Infographics and Search for Better Health Communications: A Lundbeck-Epilepsy Foundation Case Study<\/a>WoodenChristopherCegedim Strategic DataRanking Pharma’s Social Media Presence: Tracking a Moving Target!<\/a>WoodruffSteveImpactivitiAvoid the Pitfalls and Pratfalls of Social Media: Ask the Gang of Four Pharma Twitterati!<\/a><\/p>\n

Steve Woodruff, Pharma’s Connection Agent<\/a><\/p>\n

WoodulJennaLiveWorld, Inc.Online Community Management: Moderation Best Practices & Other Tips for Pharma Social Media Managers<\/a>YeomanAndy Focus Active LearningMaking Games That Work for Patients: Gameplay Without All the Stress<\/a>YounerJasonExL PharmaEmerging Search Engine Technology Drives Digital Integration Strategy <\/a>ZabrekEdwardEast Bay Perinatal AssociatesThe iPhone Medical Application Revolution: How Pharmaceutical Marketers Can Leverage the Gadget Clinicians Love <\/a>ZitoTonymediaFORGEInteractive Widgets for Pharma Marketing <\/a>ZuffolettJimOpenQMobile KOL Management<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Interviews of leaders and innovators in pharmaceutical marketing.<\/p>\n","protected":false},"author":2,"featured_media":14097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1202],"tags":[],"topic":[],"acf":[],"yoast_head":"\nPharma Marketing Talk: List of Shows By Guest - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/pmtalk-list\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pharma Marketing Talk: List of Shows By Guest - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Interviews of leaders and innovators in pharmaceutical marketing.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/pmtalk-list\/\" \/>\n<meta property=\"og:site_name\" content=\"Pharma Marketing Network\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-01T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2007\/09\/pmntalk-general.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pharma Guy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pharma Guy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/pmtalk-list\/\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/pmtalk-list\/\",\"name\":\"Pharma Marketing Talk: List of Shows By Guest - 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