{"id":12438,"date":"2014-01-01T00:00:00","date_gmt":"2014-01-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/mcguire-mobile-snippet\/"},"modified":"2014-01-01T00:00:00","modified_gmt":"2014-01-01T00:00:00","slug":"mcguire-mobile-snippet","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/twitter\/mcguire-mobile-snippet\/","title":{"rendered":"Ryan McGuire: Pharma&#8217;s Mobile Development Challenges"},"content":{"rendered":"<p>Pharma&#8217;s Mobile Development Challenges        <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/RyanMcGuire_100x125.jpg\" alt=\"Ryan McGuire\" width=\"100\" height=\"125\" border=\"1\" align=\"left\" hspace=\"8\"\/>In this 4-minute audio snippet, <b>Ryan McGuire<\/b>, Research Team Leader at Cutting Edge Information, talks about some of the challenges faced by small and large pharmaceutical companies in launching mobile apps including picking the right agency, determining at what point in a drug&#8217;s lifecycle to begin the process, and how to coordinate a true global launch of a mobile campaign.<br clear=\"left\"\/><br \/>Your browser does not support the audio element. Upgrade your browser to one that does<\/p>\n<p>You can hear the full interview of Ryan McGuire here:<\/p>\n<ul>\n<li>Podcast: <a href=\"http:\/\/www.talk.pharma-mkting.com\/show210.htm\">Mobile Strategies for Pharma: One Size Does NOT Fit All!<\/a><\/li>\n<\/ul>\n<p>Other resources:<\/p>\n<ul>\n<li>Article: <a href=\"http:\/\/www.news.pharma-mkting.com\/pmn111-article04.htm\">Is There a Cure for Mediocre Pharma Mobile Apps?<\/a><\/li>\n<li>Article: <a href=\"http:\/\/pharmamkting.blogspot.com\/2013\/03\/is-this-typical-mobile-health-app.html\">Is This the Typical Mobile Health App Developer Hired by Pharma?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In this 4-minute audio snippet, Ryan McGuire, Research Team Leader at Cutting Edge Information, talks about some of the challenges faced by small and large pharmaceutical companies in launching mobile apps including picking the right agency, determining at what point in a drug&#8217;s lifecycle to begin the process, and how to coordinate a true global launch of a mobile campaign.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1201],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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