{"id":12436,"date":"2014-01-01T00:00:00","date_gmt":"2014-01-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/journal_ad_demise_snippet\/"},"modified":"2014-01-01T00:00:00","modified_gmt":"2014-01-01T00:00:00","slug":"journal_ad_demise_snippet","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/twitter\/journal_ad_demise_snippet\/","title":{"rendered":"Reports of the Demise of Medical Journal Ads Have Been Greatly Exaggerated"},"content":{"rendered":"<p>Reports of the Demise of Medical Journal Ads Have Been Greatly Exaggerated        In this 2.5-minute audio snippet, <b>Pharmaguy<\/b> presents data from Kantar Media that shows that the death of professional print pharma advertising has been greatly exaggerated. He gets into which companies and drugs have spent the most on journal advertising and summarizes a study of physician attitudes regarding these ads.<\/p>\n<p>Your browser does not support the audio element. Upgrade your browser to one that does<\/p>\n<p>For more about these issues, read the March 28, 2017 <i>Pharma Industry News Update<\/i> issue published on LinkedIn:<\/p>\n<ul>\n<li><a href=\"ln.is\/bit.ly\/nLD8P\">Medical Journal Pharma Advertising Refuses to Die + the Digital Ad Context Problem<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In this 2.5-minute audio snippet, Pharmaguy presents data from Kantar Media that shows that the death of professional print pharma advertising has been greatly exaggerated. He gets into which companies and drugs have spent the most on journal advertising and summarizes a study of physician attitudes regarding these ads.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1201],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reports of the Demise of Medical Journal Ads Have Been Greatly Exaggerated - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/twitter\/journal_ad_demise_snippet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reports of the Demise of Medical Journal Ads Have Been Greatly Exaggerated - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"In this 2.5-minute audio snippet, Pharmaguy presents data from Kantar Media that shows that the death of professional print pharma advertising has been greatly exaggerated. 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