{"id":12435,"date":"2014-01-01T00:00:00","date_gmt":"2014-01-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/john-lamattinadevalued-snippet\/"},"modified":"2014-01-01T00:00:00","modified_gmt":"2014-01-01T00:00:00","slug":"john-lamattinadevalued-snippet","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/twitter\/john-lamattinadevalued-snippet\/","title":{"rendered":"Pharmaguy\u2122 Interviews John LaMattina: Devalued and Distrusted"},"content":{"rendered":"<p>Devalued and Distrusted        <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/LaMattina_125x164.jpg\" alt=\"John LaMattin\" width=\"125\" height=\"164\" border=\"0\" align=\"left\" hspace=\"8\"\/>In this 4-minute snippet, recorded 28 May 2013, <b>John LaMattina<\/b>, former Pfizer president of Research and Development,  reveals what inspired him to write the book &#8220;Devalued and Distrusted: Can the Pharmaceutical Industry restore Its Broken Image?&#8221;<\/p>\n<p>Your browser does not support the audio element. Upgrade your browser to one that does<\/p>\n<p>&#8220;If the pharmaceutical industry is really concerned about being better valued by the public,&#8221; says LaMattina in his book, &#8220;it might do well to drop TV ads completely. However well-intended they are, the negatives have always outweighed the benefits. If the members of the Pharmaceutical Research and Manufacturers Association agreed to halt TV ads, my guess is that the public&#8217;s response would be overwhelmingly positive. My sense is that they wouldn&#8217;t miss the commercials either.&#8221;<\/p>\n<p>Other resources:<\/p>\n<ul>\n<li><a href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/news\/pmn1201-article02.pdf\">Bad, Devalued, Distrusted &amp; Defensive Pharma: A Tale of Two Books<\/a>&#8211; PMN article (pdf)<\/li>\n<li><a href=\"http:\/\/pharmamkting.blogspot.com\/2013\/01\/drop-tv-ads-says-john-lamattina-former.html\">Drop TV Ads, Says John LaMattina, Former Pfizer President of R&amp;D<\/a> &#8211; Blog post<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In this 4-minute snippet, recorded 28 May 2013, John LaMattina, former Pfizer president of Research and Development,  reveals what inspired him to write the book &#8220;Devalued and Distrusted: Can the Pharmaceutical Industry restore Its Broken Image?&#8221;<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1201],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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