{"id":12415,"date":"2014-01-01T00:00:00","date_gmt":"2014-01-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/dtc_spending_snippet\/"},"modified":"2014-01-01T00:00:00","modified_gmt":"2014-01-01T00:00:00","slug":"dtc_spending_snippet","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/twitter\/dtc_spending_snippet\/","title":{"rendered":"Making Sense of DTC Ad Spending"},"content":{"rendered":"<p>Making Sense of DTC Ad Spending    In this 6-minute audio snippet, Pharmaguy talks about how much money the U.S. pharmaceutical industry spends on promoting drugs to consumers. The data come from several sources, which often report different numbers. That makes it difficult to ferret out what portion of the total is spend on TV and digital, the two most interesting channels.<\/p>\n<p>For more about this and other topics, read the April 4, 2017 <i>Pharma Industry News Update<\/i> issue published on LinkedIn:<\/p>\n<ul>\n<li><a href=\"https:\/\/lnkd.in\/dWqh7A7\">Making Sense of Direct-to-Consumer Ad Spending: Patients vs TV Ads vs Digital<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In this 6-minute audio snippet, Pharmaguy talks about how much money the U.S. pharmaceutical industry spends on promoting drugs to consumers. The data come from several sources, which often report different numbers. That makes it difficult to ferret out what portion of the total is spend on TV and digital, the two most interesting channels.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1201],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Making Sense of DTC Ad Spending - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/twitter\/dtc_spending_snippet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Making Sense of DTC Ad Spending - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"In this 6-minute audio snippet, Pharmaguy talks about how much money the U.S. pharmaceutical industry spends on promoting drugs to consumers. 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