Pharma Marketing Roundtable Members

Bio not available at this time.

Bio not available at this time.

Manage DTC Program Operations for Fortune 100 Pgharmaceutical companies. BS, MBA, MS, Six Sigma Green Belt, Project Management Certified.

Areas of interest include:

• Physician Education (CME)
• Direct-to-Consumer Advertising
• Customer Relationship Management
• Relationship Marketing

Began as a sales representaive for diagnostic tests and pharmaceutical products. Later help positions in market research, product management, client services at advertising agency, VP Sales for communications company. Started by own company 8 years ago as Exec. Dir. Bus. Dev.

Areas of interest include:

• Physician Education (CME)
• Physician Marketing & Promotion
• Key Opinion Leaders/Medical Science Liaisons
• Direct-to-Consumer Advertising
• Patient Compliance
• Market Research
• Brand Marketing
• Relationship Marketing
• eMarketing
• Regulatory Compliance
• Strategic Marketing & Planning

25 years of experience in medical journalism and scientific publishing, medical society webmastering, and pharma e-marketing.

Areas of interest include:

• Physician Marketing & Promotion
• Key Opinion Leaders/Medical Science Liaisons
• Direct-to-Consumer Advertising
• Patient Education
• Market Research
• Relationship Marketing
• eMarketing
• Regulatory Compliance
• Strategic Marketing & Planning

I have more than 20 years of healthcare sales and marketing experience. Currently, I am responsible for marketing, branding and product management at Lathian. Most recently, I held the position of Global Marketing Planning Director for GE Healthcare based in Princeton, New Jersey where I directed activities to integrate and align corporate global business planning into regional business strategy. Before this role, I was the Product Director, X-ray/MRI for GE Healthcare’s Medical Diagnostics business in the U.S. My previous accomplishments include global product and company brand launches, new brand positioning and messaging, and best demonstrated practice for implementing several multi million-dollar contracts with large group purchasing organizations. Prior to my role with GE Healthcare, I held sales, national accounts, and marketing positions at various companies, including The John Bunn Company, Critical Care of America, and Molnlycke Health Care where I achieved national sales and marketing awards.

Areas of interest include:

• Physician Marketing & Promotion
• Sales Force Effectiveness
• Brand Marketing
• Relationship Marketing
• eMarketing

Vince is a senior marketing and health information technology executive with 30 years of experience in the pharmaceutical industry. He currently provides ebusiness support to the pharma and heath services industries. While at Aventis he was responsible for developing real-time business strategies and online tools to enhance education, and connectivity across the consumer and healthcare professional communities. Vince’s work included support of patient drug adherence programs and while at Aventis he was among the leading advocates for the development of eBusiness strategies and tactics to improve patient health. Combined with these efforts he has developed analytic models and tools to evaluate both online and offline adherence initiatives. Other responsibilities included the development internal and external standards to support online best practices for content development and eBusiness process improvement. His projects spanned a wide range of organizations including nonprofits, academic institutions, healthcare providers, government and the private sector. Vince is a graduate of Kent State University and is an accomplished strategic thinker with experience in a number of pharmaceutical senior management positions.

Areas of interest include:

• Physician Education (CME)
• Physician Marketing & Promotion
• Key Opinion Leaders/Medical Science Liaisons
• Patient Compliance
• Patient Education
• Relationship Marketing
• eMarketing

Bio not available at this time.

Areas of interest include:

• Physician Education (CME)
• Physician Marketing & Promotion
• Key Opinion Leaders/Medical Science Liaisons
• Patient Education
• Strategic Marketing & Planning
• Clinical guidelines and strategy

Bio not available at this time.

John Mack is president of VirSci Corporation, a private consultancy and publishing company that specializes in pharmaceutical marketing compliance, permission-based e-mail marketing, and privacy consulting. John’s company, VirSci Corporation, owns and operates Pharma Marketing Network (www.pharma-mkting.com), a B2B website that brings together pharmaceutical marketing professionals from manufacturers, communications companies, and marketing service providers for wide ranging discussions and education on a multitude of current topics. John is also a consultant to the industry on matters of privacy, vendor assessments, and health trends affecting the industry. John is the publisher and editor-in-chief of Pharma Marketing News, an independent monthly electronic newsletter focused on issues of importance to pharmaceutical marketing executives. He is also an accomplished blogger, having created Pharma Marketing Blog (www.pharmamarketingblog.com) to which he often contributes commentary on topical pharmaceutical marketing issues. Pharma Marketing Blog was cited recently in the Wall Street Journal as a blog “insiders read to stay current.”

Areas of interest include:

• Physician Education (CME)
• Physician Marketing & Promotion
• Key Opinion Leaders/Medical Science Liaisons
• Sales Force Effectiveness
• Direct-to-Consumer Advertising
• Patient Compliance
• Patient Education
• Market Research
• Customer Relationship Management
• Brand Marketing
• Relationship Marketing
• eMarketing
• Regulatory Compliance
• Strategic Marketing & Planning

Mr. Robert Nauman is an experienced pharmaceutical executive professionally recognized for his ability to solve key business issues and create organizational change that maximize revenue and minimize cost. His unique talents in commercialization of new products, management of key opinion leaders, and sales/marketing management are supported by his strengths as a team player, that leads by example, and follows through on every detail. He is a leader of change recognized by management, customers and many of his peers. He accomplishes this though decisive decision-making and gaining consensus among his key stakeholders.

Areas of interest include:

• Physician Education (CME)
• Physician Marketing & Promotion
• Key Opinion Leaders/Medical Science Liaisons
• Sales Force Effectiveness
• Direct-to-Consumer Advertising
• Patient Compliance
• Patient Education
• Market Research
• Customer Relationship Management
• Brand Marketing
• Relationship Marketing
• eMarketing
• Regulatory Compliance
• Strategic Marketing & Planning
• Clinical/Commerical Development

Bio not available at this time.

7+ years of brand management in CV, antiinfective, CNS and oncology. Worked at Abbott, BMS and Sanofi-Aventis during 18 year pharma career. Currently, director of global marketing on top 5 brand in industry. Worked on several multi-billion dollar brands in inline marketing, managed promotion, sales force / POAs, budget, Managed care, etc. Prior to marketing, led sales training team within big pharma (2+ years). Prior to that, 6+ years in sales and sales management. Also, worked in Managed Care National Accounts and Managed care marketing.

Areas of interest include:

• Physician Education (CME)
• Physician Marketing & Promotion
• Key Opinion Leaders/Medical Science Liaisons
• Sales Force Effectiveness
• Direct-to-Consumer Advertising
• Patient Compliance
• Patient Education
• Market Research
• Customer Relationship Management
• Brand Marketing
• Relationship Marketing
• eMarketing
• Regulatory Compliance
• Strategic Marketing & Planning
• Clinical/Commerical Development