Programmatic, Auction-Based Digital Ad Buying 
In this 4.5-minute audio snippet, R.J. Lewis, President and CEO of eHealthcare Solutions, talks about programmatic ad buying aka the ‘Auction-based’ model. He also explains how fraud in the system can be handled with technology.
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This snippet was extracted from a 30-minute Pharma Marketing Talk conversation with RJ that recorded on Friday, 6 November 2015:
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