2008 Archived Tweets
- 2008 in Images from Pharma Marketing Blog: http://tinyurl.com/a38d9l
Tue Dec 30 13:40:57 +0000 2008 - APA Suffers from ESD: Excessive Secrecy Disorder. See http://tinyurl.com/82kzgw
Mon Dec 29 16:39:21 +0000 2008 - Pharma Industry Out of Touch with Their Customers When It Comes to Who They Favor for FDA Commissioner. See http://tinyurl.com/3kubs3
Thu Dec 18 18:04:13 +0000 2008 - von Eschenbach Resigns, FDA Staffer Throws Shoe in “Farewell Kiss”: http://tinyurl.com/597nyz
Tue Dec 16 12:47:19 +0000 2008 - What does a drug pipeline and a bathroom drain have in common? See http://tinyurl.com/627a8u
Mon Dec 15 18:29:19 +0000 2008 - 2 hours to paint a door! Yet I still posted that PhRMA’s revised DTC Guidelines did little to appease Congress: http://tinyurl.com/5fgeja
Thu Dec 11 17:53:00 +0000 2008 - New PhRMA DTC Guidelines Ignore Elephant in Room: Moratorium. See http://tinyurl.com/5olohk
Wed Dec 10 15:42:06 +0000 2008 - Is there wisdom in 1% of the crowd? See http://tinyurl.com/6ebkbh
Wed Dec 10 13:32:20 +0000 2008 - Death of the “one-click rule” for online pharmaceutical marketing? Or just another special case? See http://tinyurl.com/6j8s3n
Tue Dec 09 13:49:33 +0000 2008 - The YAZ Web site uses an deceitful online poll to mislead consumers. A Web 2.0 trick to work around FDA regs. See http://tinyurl.com/6naqrr
Fri Dec 05 14:49:06 +0000 2008 - Can marketing kill you? See http://tinyurl.com/59nzs4
Thu Dec 04 15:53:31 +0000 2008 - Can searching the Web for health information be bad for your health? See http://tinyurl.com/65ufsj
Mon Dec 01 16:50:39 +0000 2008 - Meet the Person Likely to be the Next FDA Commissioner: See http://tinyurl.com/59d3tc
Mon Dec 01 16:25:08 +0000 2008 - Is there too little or too much risk information in DTC ads? Why Bob Ehrlich and Wall Street Journal are wrong: http://tinyurl.com/6678kc
Fri Nov 21 18:18:37 +0000 2008 - The November issue of Pharma Marketing News is now available. See http://tinyurl.com/6gktkg
Thu Nov 20 14:44:04 +0000 2008 - Vote for New FDA Commissioner: Let Obama Know: http://tinyurl.com/6rrhu8
Wed Nov 12 15:06:58 +0000 2008 - To my Washington, DC friends: Who can have me as a guest overnight on January 19, 2009 so that I can attend the inauguration?”
Mon Nov 10 18:26:04 +0000 2008 - Pfizer drug rep illegally (?) provides samples for doctor’s personal use. See http://tinyurl.com/59nmcs
Fri Nov 07 16:26:25 +0000 2008 - Peter Rost for FDA Commissioner. See what FDA Intern has to say about that: http://tinyurl.com/6r4tq7
Fri Nov 07 14:07:22 +0000 2008 - Eeyore: a Jackass Marketing Gimmick. See http://tinyurl.com/5bpyl4 (I really have to do some serious work!)
Thu Nov 06 20:29:52 +0000 2008 - Hank Hill had a bad MySpace experience. It may be a lesson for pharma social network marketer wannabes. See http://tinyurl.com/5q88tn
Thu Nov 06 18:53:54 +0000 2008 - @kosherfrog : Hello from a Pennsylvanian who voted for Obama!
Wed Nov 05 15:10:45 +0000 2008 - Although EU pharma investors lack confidence in Obama, the majority of US pharma employees voted for him. See http://tinyurl.com/5bpkv7
Wed Nov 05 15:06:48 +0000 2008 - Banning ALL Direct-to-Consumer advertising could actually increase Pharma’s bottom line: See http://tinyurl.com/65empr
Tue Nov 04 12:39:27 +0000 2008 - Last chance to take my McCain vs. Obama: Who’s Better for Pharma Survey before you vote tomorrow: http://tinyurl.com/6h9gzv
Mon Nov 03 21:38:36 +0000 2008 - Pharma has EAD: Election Anxiety Disorder. Do you? See http://tinyurl.com/5bberp
Mon Nov 03 15:08:11 +0000 2008 - Alice, 35, is Not a Real Ambien CR Patient although she plays one on the Ambien CR Web site. See http://tinyurl.com/6dfkta
Thu Oct 30 14:58:42 +0000 2008 - DTC conf: 9% of pharma mkters believe emerging media is important today. 46% say will be important in 2011.
Wed Oct 29 20:33:23 +0000 2008 - DTC conf: Krouse (Interpublic) says online ad spending will continue to grow in this economy. I doubt it is/will.
Wed Oct 29 18:40:26 +0000 2008 - DTC conf: consensus is who is elected next week is of very little consequence to pharma industry.
Wed Oct 29 15:59:31 +0000 2008 - DTC conf: Senak says pharma mkting will be unrecognizable 3 yrs from now. Not sure what he means.
Wed Oct 29 15:55:53 +0000 2008 - DTC conf: new PhRMA code will address use of celebs in ads.
Wed Oct 29 15:50:11 +0000 2008 - DTC conf: TV viewership @ 50 year low. Guess where they?re going.
Wed Oct 29 15:47:25 +0000 2008 - DTC conf: new PhRMA guidelines will include 6 -12 month moratorium.
Wed Oct 29 15:39:20 +0000 2008 - Allergan’s Secret Plan to Thwart Homeland Security and the FDA Approval Process: http://tinyurl.com/6famau
Tue Oct 28 15:15:53 +0000 2008 - Will Pharmalot and Ed Silverman Survive? See http://tinyurl.com/6rugge
Mon Oct 27 18:45:32 +0000 2008 - Live podcast at 2 PM: I will interview Tony Zito, MediaForge CEO, about Interactive Widgets for Pharma Marketing: http://tinyurl.com/5hphb2
Mon Oct 27 17:31:28 +0000 2008 - Come Jan-09 drug samples will b only real form of in-office physician mkting.
Tue Oct 21 19:44:58 +0000 2008 - Factoid: 70% of Rx’s are for generic drugs.
Tue Oct 21 19:04:23 +0000 2008 - Heading down to the ExL’s Sampling Strategies & Alternatives conf in Philly. See my sampling practices survey: http://tinyurl.com/6pbkyn
Tue Oct 21 14:05:09 +0000 2008 - Merck wants “one less” Gardasil marketing problem. See my blog post here: http://tinyurl.com/5jtb7e
Mon Oct 20 14:49:54 +0000 2008 - I am noticing a slight shift towards McCain in my survey of pharma people. Have you taken the survey yet? See http://tinyurl.com/6h9gzv
Mon Oct 20 13:40:33 +0000 2008 - Reps say 17% of docs r no-see, 38% hard 2 see.
Thu Oct 16 15:35:58 +0000 2008 - Off to Pharma Force conference in Philly!
Thu Oct 16 13:20:14 +0000 2008 - The October issue of Pharma Marketing News will be available in a few minutes. Subscribe and get it free: http://tinyurl.com/4sqxcf
Tue Oct 14 17:21:37 +0000 2008 - I’m watching the DJIA take a nose dive! If it were only as simple as trading in frozen AJ futures & pork bellies: http://tinyurl.com/4bg8o6
Thu Oct 09 19:46:41 +0000 2008 - Our children may need a bailout too. Did we face similar problems when we graduated? See story here: http://tinyurl.com/4lkb85
Wed Oct 08 19:57:50 +0000 2008 - The Erectile Projectile: A New Form of Outdoor Advertising. See http://tinyurl.com/4ok4a7
Wed Oct 08 12:27:28 +0000 2008 - Pfizer’s New Focus Will Usher in a Golden Age of Pharma Social Media Marketing. See http://tinyurl.com/4faqrj
Tue Oct 07 15:04:38 +0000 2008 - I am checking out the house that McCain has for sale on realtor.com. Especially the tiki bar. See http://tinyurl.com/3rmgba
Thu Oct 02 12:18:10 +0000 2008 - Friends in the pharmaceutical industry are losing their jobs! Here’s what I can do to help: http://tinyurl.com/3jd499
Wed Oct 01 11:55:22 +0000 2008 - Do you still intend to vote for McCain? Or Obama? Take or retake my survey on who’s better for pharma: http://tinyurl.com/6h9gzv
Fri Sep 26 11:03:00 +0000 2008 - At doctors’ choice awards luncheon in NYC.
Wed Sep 24 15:23:32 +0000 2008 - I took my money out of the market! Am I crazy? Or a visionary? Or something else?
Tue Sep 23 19:15:04 +0000 2008 - A Great Resource to Help You Keep Track of Election Issues of Interest to Pharma: http://tinyurl.com/3z4kry
Tue Sep 23 17:02:52 +0000 2008 - Are you an industry-sponsored CME “arsonist?” Find out by reading Pharma Marketing Blog: http://tinyurl.com/4hh2xy
Tue Sep 23 12:56:51 +0000 2008 - Any Pharma eMarketing “Pioneers” out there that would like to be a guest on my Pharma Marketing Talk show? See http://tinyurl.com/3fmnyh
Thu Sep 18 19:02:08 +0000 2008 - Factoid: 20% of physicians use wikipedia for rx info
Mon Sep 15 19:07:32 +0000 2008 - Why is it so hard for pharma to measure eMarketing ROI? See this Pharma Marketing Blog post: http://tinyurl.com/6jm2mq
Thu Sep 11 14:52:15 +0000 2008 - I estimate that I save $208 per month because I spend less of my valuable time opening/closing apps since I began using an iMAC vs Windows.
Wed Sep 10 21:20:45 +0000 2008 - Who do the top pharma companies support for president? Follow the money here: http://tinyurl.com/5qhgna
Wed Sep 10 16:29:52 +0000 2008 - Obama 54% v. McCain 33%: WOW! Have you told me who you will vote for? Go here: http://tinyurl.com/6h9gzv Note: You can change your mind!
Tue Sep 09 15:19:14 +0000 2008 - Is a 3rd-party “Seal of Approval” for health blogs necessary? See my post on Pharma Blogosphere: http://tinyurl.com/63ageg
Mon Sep 08 14:28:43 +0000 2008 - The September issue of Pharma Marketing News was just published. Find it here: http://tinyurl.com/5o4zet
Thu Sep 04 16:19:55 +0000 2008 - So far 53% v. 32% of my survey respondents intend to vote for Obama v. McCain. What about you? See http://tiny.cc/GzoHz
Wed Sep 03 12:54:11 +0000 2008 - Sounds like AZ’s CEO doesn’t like McCain: http://tiny.cc/CO58K
Thu Aug 28 18:22:55 +0000 2008 - Who’s Better for Pharma: Obama or McCain? Tell me who you plan to vote for and why: http://tiny.cc/HFvHF
Thu Aug 28 17:09:52 +0000 2008 - Did you see Merck’s Sales Training “Boner?” See it on Pharma Marketing Blog: http://tinyurl.com/5666ch
Thu Aug 28 17:06:18 +0000 2008 - Experimenting with iMovie to create video editorial commentaries to embed in Pharma Marketing News articles. Debuts in the Sept 2008 issue.
Mon Aug 25 21:02:46 +0000 2008 - Have you seen the politically incorrect AmbienCR Rooster on TV? See my Pharma Marketing Blog post: http://tinyurl.com/695mjh
Mon Aug 25 12:01:39 +0000 2008 - New online survey: Should pharma sales reps be prohibited from providing free Rx drug samples to docs? http://tinyurl.com/6pbkyn
Mon Aug 18 12:08:18 +0000 2008 - Experimenting with “mashups.” See my mashup of Google Maps with pharma conference data at http://tinyurl.com/5ldkqh
Mon Aug 11 15:25:39 +0000 2008 - I have completely transitioned to my iMAC. The Leopard OS is awesome! How did I deny myself this experience for so long????
Thu Aug 07 11:48:46 +0000 2008 - I will be a “mash-up”/widget panel moderator at the Web2NY Conference in NYC this Thursday. See http://www.web2ny.com/
Tue Aug 05 21:14:01 +0000 2008 - Several blogs — including Pharma Marketing Blog — have been shut down,unjustly, as spammers! See http://tinyurl.com/66akgw
Fri Aug 01 13:15:17 +0000 2008 - What do Centocor’s blog, John McCain, Barak Obama, and peaceniks have in common? See this Pharma Blogosphere post: http://tinyurl.com/6mlavx
Thu Jul 31 13:03:52 +0000 2008 - Heard upon after eating a Rockport, MA lobster dinner: Maine Lobster Tomalley Can Have Dangerous Toxins; see http://tinyurl.com/6rj9hc
Tue Jul 29 19:47:12 +0000 2008 - Live Pharma Marketing Talk interview & podcast at 2 PM today. Subject: Pharma sales rep access to physicians. See http://tinyurl.com/5v26vf
Tue Jul 29 17:45:29 +0000 2008 - I’m back! And praising DTC ads! Is this a joke? See today’s post to Pharma Marketing Blog: http://tinyurl.com/5ucsye
Tue Jul 29 14:15:31 +0000 2008 - Essex River: great blue heron, cormorant
Fri Jul 25 15:56:37 +0000 2008 - Doing tour of Gloucester Mass coffee shops!
Fri Jul 25 13:03:07 +0000 2008 - I am on a short vacation! See you next week.
Fri Jul 25 11:46:57 +0000 2008 - My new iMAC is on the network and Mac Office software installed! Next is getting email client to work with my IMAP server.
Wed Jul 23 15:33:15 +0000 2008 - Will Viagra be Approved for Antidepressant-Related Sexual Dysfunction in Women? See: http://tinyurl.com/5g46vc
Tue Jul 22 18:52:31 +0000 2008 - Enuf with Dull and Windoze! Just purchased an iMAC computer and looking forward to making the full transition to the MAC world! iPhone next!
Mon Jul 21 13:52:16 +0000 2008 - My son may lose his drivers license because of speeding! Time to throw him out of the nest. I really need a drink!
Thu Jul 17 20:35:46 +0000 2008 - FDA is getting “black box” fever. How risky are Rx drugs? See http://tinyurl.com/5qjrqb
Thu Jul 17 13:19:17 +0000 2008 - New issue of Pharma Marketing News just published! See http://tinyurl.com/5vf7j5
Wed Jul 16 21:05:58 +0000 2008 - What do you think of PhRMA’s new code on interactions with physicians? Take my survey and see results to date: http://tinyurl.com/55t6fm
Tue Jul 15 14:15:28 +0000 2008 - Are employers cracking down on pharma blogs written by employees? See here: http://tinyurl.com/63xhk4
Tue Jul 15 14:10:10 +0000 2008 - FDA Intern Gets Her Bonus! See how here: http://tinyurl.com/62234y
Mon Jul 14 19:40:20 +0000 2008 - Podcast/Live Chat: Boosting Pharma Public Relations Regulatory Compliance. 7/16/2008. See http://tinyurl.com/5hvlx8
Mon Jul 14 15:36:32 +0000 2008 - What do you think of the brouhaha over NYC ad agency diversity? See this post: http://tinyurl.com/6jfajd
Thu Jul 10 14:38:17 +0000 2008 - Speaking of wikipedia, did anyone see the Simpsons last night — where Homer tells Lisa that “he’ll fix wikipedia when they get home”?
Mon Jul 07 18:14:11 +0000 2008 - Trix-Lipitor combo extends the life of Pfizer’s anti-cholesterol drug. See packaging concept here: http://tinyurl.com/5a7p3g
Mon Jul 07 17:48:03 +0000 2008 - Adventures of FDA Intern. See http://tinyurl.com/3ovnf2
Wed Jul 02 20:29:55 +0000 2008 - I am embedding video sales pitches into company listings in the Pharma Marketing Vendor Directory — see: http://tinyurl.com/4v2qbz
Mon Jun 30 19:26:30 +0000 2008 - I’m back! (from London). Have you seen Pfizer’s new fibromyalgia ad sporting the battered woman look? See my blog: http://tinyurl.com/6z2ogq
Fri Jun 27 12:30:53 +0000 2008 - I’m in London, meeting with eyeforpharma people today and preparing for ROI conference tomorrow!
Mon Jun 23 06:55:26 +0000 2008 - Live podcast 2 PM today: “Racism in the Life Sciences: What Should be the Response?” See http://tinyurl.com/3rb6ef
Tue Jun 17 13:38:55 +0000 2008 - I will be in London from 22-Jun through 25-Jun. Anyone want to meet up?
Mon Jun 16 14:54:55 +0000 2008 - Have comp registration for SFE Phila conference next week for anyone interested in writing a review for PMN. Call me at 215-504-4164
Mon Jun 16 12:32:24 +0000 2008 - I’m back! See my Cialis scenario for Major-League wood enhancement on Pharma Marketing Blog: http://tinyurl.com/6ahwyz
Wed Jun 11 12:45:12 +0000 2008 - At the beach in Ventnor NJ
Sun Jun 08 19:32:20 +0000 2008 - All set for tonight’s networking dinner reception in Princeton!
Wed Jun 04 18:47:30 +0000 2008 - Trying something new: an ad serving newsfeed! Looking ahead to the death of opt-in e-mail advertising! See widget: http://tinyurl.com/5dvmgd
Wed Jun 04 13:55:40 +0000 2008 - Please don’t register for my Networking Dinner scheduled for tomorrow! We have a nice size crowd and I already printed all the name tags!
Tue Jun 03 21:16:31 +0000 2008 - Hope to post live tweets from Pfizer Chantix media roundtable discussion tomorrow!
Tue Jun 03 11:22:39 +0000 2008 - Consider this: webcasting is “green” — it has a near 0 carbon footprint. Call it “greencasting!” Podcast: http://tinyurl.com/4txklq
Thu May 29 18:29:50 +0000 2008 - Pharma Marketing Talk Show today 2 PM: Trends Driving Physician Education and Branded Communications Online. See http://tinyurl.com/4ygbgk
Thu May 29 12:11:25 +0000 2008 - 43 percent of laid off pharma employees found new positions through networking! See http://tinyurl.com/6nqolx
Thu May 29 11:52:15 +0000 2008 - ONLY 5 BUSINESS DAYS LEFT TO REGISTER for the June 4 Networking Dinner Reception! See http://tinyurl.com/3qoycm
Wed May 28 11:59:14 +0000 2008 - Looks like I won’t be moderating a Web 3.0 panel at The Pharma 2.0 Conference. It has been canceled!
Tue May 27 16:31:41 +0000 2008 - Beyond Blogs: widgets, Twitter, more widgets! What’s next that pharma marketers should know about? See http://tinyurl.com/5rrbd5
Tue May 27 12:07:05 +0000 2008 - @MarketingProfs How about recording digital video “elevator pitches” to upload to YouTube? see http://tinyurl.com/4f4sf6
Fri May 23 16:11:14 +0000 2008 - Physician advertising doing well. DTC? Not so much! See this update: http://tinyurl.com/4j5csk
Fri May 23 16:08:51 +0000 2008 - Win a $15 discount off registration for June 4 pharma networking dinner reception. Find this attendee on the map…http://tinyurl.com/6omn2r
Sun May 18 15:29:22 +0000 2008 - Social Media is dead! Who – besides teenagers, stay-at-home moms, etc – has the time to devote to it in order to get any benefit?
Fri May 16 18:59:28 +0000 2008 - Got a video sales pitch? Attend the Networking Dinner Reception and get one! See http://tinyurl.com/4f4sf6
Fri May 16 13:44:56 +0000 2008 - A FREE round of drinks on me! Register for the June 4th Networking Dinner Reception before may 21. See http://tinyurl.com/4y7kzm
Thu May 15 14:41:39 +0000 2008 - MedED Congress: 44% of pharmacos conduct audits of CME educ providers
Thu May 08 17:48:36 +0000 2008 - MedED Congress: CME effectiveness not dependent on industry funding
Thu May 08 16:09:40 +0000 2008 - MedED Congress: CME in state of crisis currently
Thu May 08 15:57:36 +0000 2008 - I’m off to the Medical Education Congress 2008 in Philadelphia!
Thu May 08 13:48:54 +0000 2008 - Tools and Tips from me and Steve Woodruff on achieving your networking goals: http://tinyurl.com/3ga57v
Thu May 08 12:28:43 +0000 2008 - “Displaced” Centocor/Ortho/Merck/etc sales reps, marketing excecs get $35 discount off June 4 Networking Reception fee. Call 215-504-4164
Wed May 07 11:27:18 +0000 2008 - WOW! 325 people have taken my poll and 66% of respondents say the drug industry is in a recession! See results: http://tinyurl.com/5ww524
Tue May 06 19:21:17 +0000 2008 - Last day for early-bird registration for June 4 Pharma Networking Event. See http://tinyurl.com/3sum3q
Mon May 05 16:55:31 +0000 2008 - Direct-to-Consumer Advertising: Marketing, Education, or Deception? May 8, 10 AM. Congressional hearing: http://tinyurl.com/2tzfup
Thu May 01 20:39:30 +0000 2008 - Second part of the comment: “It would break down some of the completely isolated thinking that I’ve seen too often working in the industry.”
Thu May 01 19:07:39 +0000 2008 - Comment from Pharma Marketing Blog reader: “Frankly, I wish every person in pharma had this as required reading.” There will be a test!
Thu May 01 19:07:05 +0000 2008 - Just set up a news feed for the June 4th Networking Dinner Reception. http://tinyurl.com/5pnz9x
Wed Apr 30 20:31:29 +0000 2008 - Would you put this device around your neck or the neck of a loved one to improve medication compliance? http://tinyurl.com/3vatrc
Wed Apr 30 15:09:09 +0000 2008 - Looking for more Twitter Pals that tweet about marketing, pharma, healthcare, etc. and not what they had for breakfast today!
Tue Apr 29 19:39:00 +0000 2008 - Latest issue of Pharma Marketing News is now available. Because I love you — get it FREE w/o subscribing: http://tinyurl.com/3rj6cd
Tue Apr 29 15:54:01 +0000 2008 - Looking for someone to do digital video recording at the June 4th Networking Reception – call 215-404-4164
Mon Apr 28 15:19:44 +0000 2008 - See my Vendor Video Showcase idea for an extra bonus for attendees of the June 4th networking event: http://tinyurl.com/67wxu5
Mon Apr 28 11:02:26 +0000 2008 - My son,Gregory, a Penn State freshman business major, is looking a summer internship (PA/NJ). See his resume here: http://tinyurl.com/5v2sdy
Sat Apr 26 14:20:22 +0000 2008 - Got a great idea from a Pharma Marketing News (http://tinyurl.com/3t4lym) reader on how to enhance e-mail ads to opt-in subscribers!
Fri Apr 25 18:28:15 +0000 2008 - Trying to keep up with Early Bird registrations for June 4th Networking event. Also sponsors coming on board. http://tinyurl.com/4ucfjw
Thu Apr 24 20:25:37 +0000 2008 - Looks like Michael Parks is back in the program! So it will be a J&J/Centocor Web 2.0 duet or point/counterpoint – http://tinyurl.com/4ucfjw
Thu Apr 24 15:12:55 +0000 2008 - Parks can’t make it, so Marc Monseau of J&J will be the keynote speaker – June 4 Networking Dinner Reception. See http://tinyurl.com/4etnse
Wed Apr 23 16:00:35 +0000 2008 - Speakers wanted for June 4 Networking Dinner Reception. See http://tinyurl.com/4etnse
Wed Apr 23 12:24:32 +0000 2008 - Michael Parks, VP Corp Communications at Centocor and blogger at CNTO411 will speak at PMN’s Networking Dinner Reception on June 4, 2008.
Wed Apr 23 12:16:17 +0000 2008 - Meet me and my friends for dinner on June 4, 2008: http://tinyurl.com/6k8gom
Tue Apr 22 21:42:39 +0000 2008 - My Twitter feed, which includes tweets from people I follow, is posted to Pharma Marketing Forums. I select my pals based on content.
Sat Apr 19 14:10:38 +0000 2008 - MackManny Note: most creative agency: GSW
Fri Apr 18 01:26:58 +0000 2008 - MackManny Note: most admired agency: abelson taylor!
Fri Apr 18 01:20:29 +0000 2008 - MackManny Note: best disease awareness ad: lehmanmillet for breast cancer
Fri Apr 18 01:16:40 +0000 2008 - MackManny Note: most feared agency is abelson taylor!
Fri Apr 18 01:11:33 +0000 2008 - MackManny Note: just had champagne toast to drug industry
Thu Apr 17 23:54:28 +0000 2008 - MackManny Note: having salad
Thu Apr 17 23:45:12 +0000 2008 - MackManny Note: on train to NYC.
Thu Apr 17 18:40:12 +0000 2008 - I’m off to the Manny Awards in NYC! Another gala event – black tie optional. Hope to post tweets from my cell during the event tonight.
Thu Apr 17 15:50:57 +0000 2008 - Wasted guerilla marketing. Who has time to walk around noticing flyers posted to telephone poles!
Wed Apr 16 19:52:19 +0000 2008 - Web 3.0 physician back office tools may be incentives for e-details of the future! Any ideas along those lines out there?
Wed Apr 16 19:01:49 +0000 2008 - Trying to sort out the issue of DTC advertising bypassing concept of “learned intermediary” and pharma responsibility to communicate risk.
Wed Apr 16 18:50:45 +0000 2008 - Is there an MD out there that can send me personal copies of certain articles printed in JAMA and other medical journals?
Wed Apr 16 15:41:56 +0000 2008 - See my special offer on Social Media Marketing reprints: http://www.virsci.com/PMNSupplementSocMediaMktingPLUS.htm
Wed Apr 16 14:24:30 +0000 2008 - If you are attending DTC National, be my spy and email me at johnmack@virsci.com what’s happening there. They won’t give me a press pass 🙁
Wed Apr 16 12:41:44 +0000 2008 - Heading up to Princeton to inspect a couple of sites for the June 4th Pharma Marketing Networking Dinner Reception. More later…
Tue Apr 15 11:48:38 +0000 2008 - How to improve your email ads: Don’t send the exact same message to every list you rent! Personalize it to the list as well as the person.
Mon Apr 14 20:37:21 +0000 2008 - Pharma Marketing Network Dinner Reception on June 4, 2008 in Princeton, NJ. See http://tinyurl.com/6k8gom
Mon Apr 14 14:19:35 +0000 2008 - Your chance of dying from “poisoning” from “unspecified drugs, medicaments, and biologicals”: 1 in 393. Firearm assault? 1 in 314.
Fri Apr 11 17:12:07 +0000 2008 - What do you think of my watercolor painting? Can DTC ads be that creative? See http://pharmamkting.blogspot.com/
Fri Apr 11 14:27:00 +0000 2008 - Return on education, return on relationships, return on this and return on that. Whatever happened to simple return on investment?
Thu Apr 10 18:39:29 +0000 2008 - Any meeting organizers out there that can help negotiate the best deal for a networking event I am planning?
Thu Apr 10 18:36:54 +0000 2008 - Seems like small pharmaceutical vendor companies are dropping like flies. Disconnected fax lines and ghost town Web sites!
Thu Apr 10 14:45:43 +0000 2008 - Lunesta DTC spend = 87% of the TOTAL 2007 promo spend! A brand built almost entirely on DTC! Altho the building was not up to expectations.
Wed Apr 09 18:58:45 +0000 2008 - Chantix-induced road rage? Is it real? Or more like the dog that ate the homework? http://pharmamkting.blogspot.com/
Wed Apr 09 18:55:45 +0000 2008 - Was just interviewed by a reporter. re: what the up front DTC ad buy season for network TV will be like. Will pharma cut back on TV ads?
Wed Apr 09 15:29:32 +0000 2008 - A notice published on Pharma Marketing Network Forums — a social network — can be among the top 10 pages of a Google search! Search for it
Wed Apr 09 15:27:01 +0000 2008 - Who’s attending DTC National and wants to be my “spy?” Write up a summary for my newsletter/blog. Contact johnmack@pharmamarketingblog.com
Wed Apr 09 11:44:15 +0000 2008 - Is Tweeter censoring tweets?
Wed Apr 09 11:42:52 +0000 2008 - If Blogging were an Rx Drug, It would be Pulled from the Market. See http://pharmablogosphere.blogspot.com/
Mon Apr 07 19:04:31 +0000 2008 - O God! People are still upset that I accused Jarvik of being gay! But did they get a load of his hog-riding mensa mate?
Mon Apr 07 18:16:13 +0000 2008 - Following up with people I met at the Sales & Marketing Exec Congress in Rockville last week. Mark Bard — you are next!
Mon Apr 07 15:30:07 +0000 2008 - Nielsen DTC spending numbers for the full year 2007 show a 3.1% overall decline. “Not a trend,” says publisher of DTC trade publication!
Fri Apr 04 18:45:30 +0000 2008 - Thinking about how to mentor and encourage young people of color to work in the pharma industry. It’ tough to be upbeat these days!
Fri Apr 04 18:34:34 +0000 2008 - Is free speech at the mercy of Big Pharma? See http://pharmablogosphere.blogspot.com/
Thu Apr 03 21:16:51 +0000 2008 - Regarding catchy clinical trial names: “I lie awake at night thinking of these things,” said Dr. Nissen. What about thinking why they fail?
Thu Apr 03 20:12:40 +0000 2008 - Pharma Marketing Forum visitor count off the wall! Join up now at http:www.forums.pharma-mkting.com or just lurk and learn!
Thu Apr 03 18:53:22 +0000 2008 - Read debate between Mack (blogger) & Ed Silverman (journalist) in comments to Pharma Blogosphere post: http://pharmablogosphere.blogspot.com
Thu Apr 03 13:51:14 +0000 2008 - @adjustafresh Steve Rubel thinks bloggers and journalists all the same?! I’ll have a lot to say contrary the that!
Thu Apr 03 13:23:51 +0000 2008 - Is journalism vs. bloggerism fast becoming a moot point as more and more journalists blog & compete with bloggers? What do you think?
Thu Apr 03 13:04:04 +0000 2008 - Schering-Plough stock heading toward penny stock territory: http://peterrost.blogspot.com
Thu Apr 03 11:51:13 +0000 2008 - 60% of respondents to a Pharma Marketing Blog poll say pharma industry is now in a recession (54%) or soon will be (6%). What do you think?
Thu Apr 03 11:10:19 +0000 2008 - Heard on Fox Business News: “The Networks certainly would not support a drug that had sketchy results to be promoted on television.”
Thu Apr 03 11:07:22 +0000 2008 - Sorry about the duplicate tweets! Getting ready to go to my water color class. You got to think about what you will be doing when u retire!
Wed Apr 02 20:42:07 +0000 2008 - More online ad recession news: Google searches reportedly down by as much as 6% year-over-year.
Wed Apr 02 17:48:01 +0000 2008 - More online ad recession news: Google searches reportedly down by as much as 6% year-over-year.
Wed Apr 02 17:47:58 +0000 2008 - @kevinmd CA does not prove that lack of DTC decreases drug costs or vice versa. Many Canadians see US TV DTC ads when watching US networks!
Wed Apr 02 14:57:40 +0000 2008 - First day back. Trying to catch up. Please have patience if I owe you an email!
Wed Apr 02 13:28:43 +0000 2008 - Quote of the day: “I’ve noticed over the past 5 years a deterioration of knowledge regarding FDA regulations by ad agencies.”
Tue Apr 01 21:45:56 +0000 2008 - Exciting News: FDA approves new use for CRESTOR! Read about it here: http://pharmamkting.blogspot.com/
Tue Apr 01 21:27:39 +0000 2008 - Back from Rockville. I see that Pharmalot picked up my post about the Lunesta luna moth woes and cutback in 2008; the thrill of DTC is gone!
Tue Apr 01 20:30:33 +0000 2008 - Sepracor will be reducing its Lunesta ad spend in 2008. See http://pharmamkting.blogspot.com/
Tue Apr 01 11:05:13 +0000 2008 - Despite the hoopla at ACC – or maybe timed in response – we will soon be blasted with NEW Vytorin ads on TV. Merck and SP will not give up!
Tue Apr 01 11:03:42 +0000 2008 - Pharma congress note: everyone took off to see cherry blossoms!
Mon Mar 31 20:09:19 +0000 2008 - Pharma congress note: only 1.4% Of pharma mkting is spent on hispanic mkt. Lags other industries; CPG % Is 5.5%.
Mon Mar 31 19:02:04 +0000 2008 - Pharma congress note: mark bard asks “do younger docs need pharma sales reps?” 20% Can be self-serviced.
Mon Mar 31 15:50:56 +0000 2008 - DTC Ads represent only 14% Of pharma company marketing budget. Wha?
Mon Mar 31 15:35:45 +0000 2008 - Pharma congress note: david lapinski, assoc director, comm analytics, sepracor, says there will b cut in lunesta ads in 2008.
Mon Mar 31 14:16:15 +0000 2008 - Pharma congress note: ed silverman blogs while he speaks!
Mon Mar 31 13:47:00 +0000 2008 - Pharma congress note: be friendly to FDA And it will be same to you.
Mon Mar 31 13:39:48 +0000 2008 - Pharma congress note: blockbust era not dead!
Mon Mar 31 13:36:36 +0000 2008 - Conf note: no outcomes, no income, says managed care to pharma-
Mon Mar 31 13:24:53 +0000 2008 - Time for me to put on my good shoes and mosey on down to the Executive Conference opening here in Rockville, MD – home of FDA!
Mon Mar 31 11:22:45 +0000 2008 - Met Ed Silverman last night for a drink. He had H2O and paid the check! Probably a first for a “veteran journalist!” Nice guy from Brooklyn!
Mon Mar 31 11:20:30 +0000 2008 - In Bethesda, getting ready for the big marketing & sales conference tomorrow — heading down to the bar, see if anyone I know is here
Mon Mar 31 01:50:22 +0000 2008 - Trying to convince an friend from LI how Twitter can help him promote his business!
Sun Mar 30 16:04:35 +0000 2008 - Getting more defense of my analysis of Lunesta’s marketing ROI debacle! See comments to Wednesday post at http://pharmamkting.blogspot.com/
Sat Mar 29 21:41:44 +0000 2008 - Do we need conspicuous drug consumers that are marketed to like designers market fancy handbags to women! Botox & Viagra come to mind!
Sat Mar 29 20:30:38 +0000 2008 - @saranne03 Hell breaks loose at ACC mtg. Write something up for me as an exclusive! You will be rewarded in Heaven and with full attribution
Sat Mar 29 19:58:00 +0000 2008 - @saranne03 At ACC – what’s the word from docs on Improve-It delay or ENHANCE brouhaha?
Sat Mar 29 18:41:18 +0000 2008 - Just added FDA feeds to Forums at http://tinyurl.com/2mdfte
Sat Mar 29 14:30:07 +0000 2008 - What’s Spamhaus PBL Advisory if not a blacklist? And isn’t it funny that an e-mail notification from them to me ended up in MY spam filter?!
Fri Mar 28 20:40:39 +0000 2008 - Getting ready to quit for the weekend
Fri Mar 28 20:28:08 +0000 2008 - I got an idea for my April fool’s blog posting! But I can’t tell you now – it would ruin the surprise. But how can I remember it myself? hmm
Fri Mar 28 17:57:30 +0000 2008 - Twitter Haiku may be catching on. Try it! Every post should be 140 characters in length, no more, no less; it should make sense, no extra !!
Fri Mar 28 17:54:46 +0000 2008 - Pfizer legal-eagle VP held on child pornography charges! Maybe his legal defense could be a side effect of some drug that that Pfizer makes?
Fri Mar 28 17:52:23 +0000 2008 - Just read article that claims a good U.K. drug sales rep can earn up to 130,000 Euros ($205,000) per year! Is this true or merely hyperpole?
Fri Mar 28 17:11:19 +0000 2008 - This Monday & Tuesday see me at the Pharmaceutical Sales & Marketing Executive Congress/Bethesda MD, moderating a panel on drug risk communs
Fri Mar 28 15:54:46 +0000 2008 - @ciret Looking for a job in pharma? Post your notice here: http://tinyurl.com/34ekvn *It’s free for seekers*
Fri Mar 28 15:49:15 +0000 2008 - Tried a newsletter template from Constant Contact. Not terribly satisfied with the result. Apologies — I was pressed for time this morning.
Fri Mar 28 14:50:12 +0000 2008 - Morning! Pharma Marketing News coming — a day late, but worth the wait. Tuesday I will be leading a conf panel on communicating drug risks.
Fri Mar 28 11:50:41 +0000 2008 - @rmurphey Yeah, Twitter haiku! I’m really into all things haiku, which may help me simplify my life by keeping me focused on the essentials.
Thu Mar 27 20:46:43 +0000 2008 - Challenge: create tweets that are ***exactly*** 140 characters long – no more and no less — see if you can. I’ve been trying for some time.
Thu Mar 27 20:19:39 +0000 2008 - Awe! Jack Friday (PharmaGossip) don’t like Twitter? Calls it Twatter – means expert at or fond-of performing oral-sex on the vulva. Figures!
Thu Mar 27 20:15:56 +0000 2008 - Another thing I hate: When a YouTube video suddenly is “no longer available.” Hey Google, this is NOT Tibet! Oh, copyright? Nevermind!
Thu Mar 27 19:49:13 +0000 2008 - Is Internet marketing dying? I’m hearing a lot of bad news lately. eg, http://tinyurl.com/3a4bzh
Thu Mar 27 19:45:35 +0000 2008 - Hating spam filters! Thanks to gmail, hotmail, and yahoo mail the email gets through corporate firewalls and to clients and colleagues!
Thu Mar 27 17:43:48 +0000 2008 - It’s not lack of money that puts FDA in peril — it’s the user-fee induced rush: Late Drug Approval Linked To Safety Issues (WSJ).
Thu Mar 27 16:29:08 +0000 2008 - FDA in Peril? Yes, from Commissioner von Eschenbach and his cronies! Can’t wait for Dems to clean up the mess caused by Bush’s neglect.
Thu Mar 27 15:15:48 +0000 2008 - @heatherforce The March issue of Pharma Marketing News will talk about a new role for eDetailing.
Thu Mar 27 12:54:28 +0000 2008 - Today’s publication day for Pharma Marketing News — see preview here: http://tinyurl.com/3ysvt3
Thu Mar 27 11:17:58 +0000 2008 - Got some pushback on my Lunesta ROI analysis — we just don’t have the real numbers I’m told! Does anybody have the numbers?
Wed Mar 26 17:30:40 +0000 2008 - @saranne03 “If Jack’s in love, he’s no judge of Jill’s beauty.” — Ben Franklin. Could be applied to how FDA relates to drug industry.
Wed Mar 26 17:29:20 +0000 2008 - My Twitter pals agree. FDA is not keeping up with the times! But I must say that FDA can learn a lot more from Ben Franklin than H. Ford!
Wed Mar 26 15:18:20 +0000 2008 - FDA’s Woodcock: “We must learn from Henry Ford” Wha! Let’s see, wasn’t Ford ANTI-REGULATORY? So last century any way!
Wed Mar 26 14:51:43 +0000 2008 - @KimDushinski Botox “freedom of expression” see my blog post: http://tinyurl.com/3d5s59
Wed Mar 26 14:34:46 +0000 2008 - @jobibish Thanks for the heads up about marketing to docs in India — what the world would look like with lax govt regulations!
Wed Mar 26 13:57:53 +0000 2008 - Lunesta moth mothballed! Read all about it on Pharma Marketing Blog.
Wed Mar 26 12:19:29 +0000 2008 - How much does the drug industry spend on search engine marketing and is it shifting more $ to search taking it away from online ads/sites?
Wed Mar 26 10:55:22 +0000 2008 - Saw new Lunesta ad on NBC Nightly news — less about sleeping well, more about waking refreshed!
Tue Mar 25 23:05:18 +0000 2008 - @ciret To Twitter pal getting laid off: post your resume on the Jobs Exchange forum at http://www.forums.pharma-mkting.com
Tue Mar 25 20:22:23 +0000 2008 - Freelance journalist looking to interview pharma executives; re: online marketing trends. see http://www.forums.pharma-mkting.com
Tue Mar 25 19:58:11 +0000 2008 - @avidalone recession=boon for search? Does that mean $ shifted from online ads to search? or from TV or print? Thinking about pharma here.
Tue Mar 25 19:20:32 +0000 2008 - @fbpda RevolutionHealth, 4 you who do not know, is a social network health site where people rate drugs, among other things. See my podcast.
Tue Mar 25 18:42:49 +0000 2008 - @wevonium Good one – re Case is a boob to think pharma will spend more $ on RevolutionHealth
Tue Mar 25 18:40:56 +0000 2008 - Steve Case (RevolutionHealth) is a boob if he really thinks the recession will force pharma to spend more on Internet marketing!
Tue Mar 25 18:33:52 +0000 2008 - I’m thinking…if people really want to stay on my Twitter followed list, you should tweet some thoughts about the pharma and/or marketing.
Tue Mar 25 17:51:16 +0000 2008 - Mack and His Twitter Pals Forum URL: http://tinyurl.com/37jluv
Tue Mar 25 16:05:13 +0000 2008 - Just set up “Mack and His Twitter Pals” forum to display my Twitter RSS feed, which includes tweets from all the people I follow on Twitter!
Tue Mar 25 16:01:59 +0000 2008 - People even advertise job opens via Twitter! Cool!
Tue Mar 25 15:48:09 +0000 2008 - Just received a review copy of the book “Comfortably Numb: How Psychiatry is Medicating a Nation.” Lately, I wish I was comfortably numb!
Tue Mar 25 13:30:15 +0000 2008 - Is the pharma industry heading for recession? Take my poll on Pharma Marketing Blog.
Tue Mar 25 11:30:34 +0000 2008 - The March issue of Pharma Marketing News (http://www.news.pharma-mkting.com) is coming out Thursday. Be sure to subscribe and get it free!
Tue Mar 25 10:51:11 +0000 2008 - Is Seth Godin’s ideas — as in “Meatball Sundae” — relevant to pharma? Has anyone read this book?
Tue Mar 25 10:46:36 +0000 2008 - Large margins and easy money have made marketing easy for pharma — will that be changing in the coming recession?
Mon Mar 24 19:11:52 +0000 2008 - ‘Tis better to follow than be followed on Twitter? Or vice versa? Somehow I am following more people than are following me!
Mon Mar 24 15:14:57 +0000 2008 - Mulling over a comment by an industry fan of Pharma Marketing Blog: “I love your gadfly nature and stirring the pharma pot!”
Mon Mar 24 14:25:30 +0000 2008 - Reached 400 Feedblitz subscribers to Pharma Marketing Blog today! How can I increase that number dramatically, I wonder?
Mon Mar 24 12:17:00 +0000 2008 - @KimDushinski re: Obama and Pharma — what are the racial issues within the pharmaceutical industry? There are some…needs a forum
Mon Mar 24 11:24:24 +0000 2008 - Thinking about Obama’s speech on racial issues in America and how it applies to the pharmaceutical industry.
Sat Mar 22 16:33:59 +0000 2008 - If I were a marketer at Heineken or Budweiser, I’d encourage people to post tweets on Twitter about what they are doing while drinking brew!
Sat Mar 22 13:34:00 +0000 2008 - It’s Saturday. Why am I working? Got deadlines, that’s why!
Sat Mar 22 12:21:20 +0000 2008 - Just spoke to Gary Walker — we may do a podcast together in April focused on his Sales Operations Leadership Council
Fri Mar 21 18:21:58 +0000 2008 - Just discovered the first employee profile on a pharma corporate blog. See my post at pharmablogosphere.blogspot.com
Fri Mar 21 17:24:37 +0000 2008 - Learn to earn is what I tell my kinds!
Fri Mar 21 16:38:37 +0000 2008 - OK. Back to Pharma Marketing News. I’m getting hungry though!
Fri Mar 21 15:00:53 +0000 2008 - Posting about Twitter when I should be writing articles!
Fri Mar 21 14:31:12 +0000 2008 - Got to step out and bring the bimmer in for service!
Fri Mar 21 12:35:52 +0000 2008 - Slow day — good time to work on the next issue of Pharma Marketing News!
Fri Mar 21 11:17:48 +0000 2008 - Trying to customize my Twitter home page at twitter.com/pharmaguy
Thu Mar 20 21:18:40 +0000 2008 - Working on some online surveys for a client…
Thu Mar 20 21:03:37 +0000 2008 - Just finished speaking to a client about their privacy certification needs. They’re involved with patient compliance…
Thu Mar 20 20:11:51 +0000 2008 - Making coffee… then I’ll be on the phone with a client.
Thu Mar 20 19:12:42 +0000 2008 - Just got back having lunch with MTI — they have an interesting physician marketing program
Thu Mar 20 19:01:05 +0000 2008
