Venkat Gullapalli, MD, and Mark Goldstone: Benchmark Your Marketing Effectiveness Using Medikly’s Physician Value Index

Benchmark Your Marketing Effectiveness Using Medikly’s Physician Value Index In this 3.5-minute audio snippet, Venkat Gullapalli, MD, and Mark Goldstone, Medikly Co-CEOs, talk about The Physician Value Index™ and how it can be used to provide marketing effectiveness benchmarks that are specific to your organization.

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You can hear the full interview of Gullapalli and Mark Goldstone here:

• The Physician Value Index: A Framework for Measuring Pharmaceutical Marketing Performance

Other resources:

• Download the White Paper: The Physician Value Index™: A new corporate asset for pharma marketing
• Article: Medikly’s Physician Value Index is a New Tool for Optimizing Marketing Performance