Lea Katsanis: Benefits & Risks of Rx Brand Personality

Benefits & Risks of Rx Brand Personality In this 2.5-minute audio snippet, Lea Katsanis, PhD, Marketing Professor at Concordia University’s John Molson School of Business, talks about Rx brand personalities as perceived by consumers and how pharmaceutical marketers can use or abuse how consumers perceive their brands’ human characteristics.

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You can hear the full interview of Lea Katsanis here:

• Podcast: Rx Drug Personalities Perceived by Consumers: Boost sales and develop direct relationships with consumers by imbuing Rx brands with human characteristics