Making Sense of DTC Ad Spending In this 6-minute audio snippet, Pharmaguy talks about how much money the U.S. pharmaceutical industry spends on promoting drugs to consumers. The data come from several sources, which often report different numbers. That makes it difficult to ferret out what portion of the total is spend on TV and digital, the two most interesting channels.
For more about this and other topics, read the April 4, 2017 Pharma Industry News Update issue published on LinkedIn:
