How Do You Define “Engagement?” 
In this 3-minute audio snippet, Shona L. Davies, Global Communications & Programme Leader, Associate Director, Merck Customer Centricity, Merck & Co Inc., talks about the prospects of implementing discussion boards & other services for healthcare professionals (HCPs) on the Univadis/Medicus portal sites. Her point of view is to always ask what value such services provide to the user, especially when there are competing sites that already offer these services.
Your browser does not support the audio element. Upgrade your browser to one that does
You can hear the full interview of Shona Davies here:
Other resources:
