Butler: Role of Social Media in Putting Patients First & Foremost in the Minds of Pharma Marketers

Role of Social Media in Putting Patients First & Foremost in the Minds of Pharma Marketers In this 1.5-minute audio snippet, Alex Butler, Managing Director at The Earthworks and recipient of the first Pharmaguy™ Social Media Pioneer Award, posits that social media has been instrumental in putting the patient first & foremost in the minds of pharma marketers.

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You can hear the full interview of Alex Butler here:

• Back to the Pharma Digital Future: A Pharma Social Media Pioneer Looks Back & Ahead

Other resources:

• Podcast: Why is Putting the Patient at the Center So Difficult?: Enough is Enough. It’s Not Rocket Science!