TweetChat Return on Investment 
In this 2.5-minute audio snippet, Patricia Alves and Jaclyn Fonteyne, members of the Boehringer Ingelheim Social Media Team, talk about the working with legal-regulatory to plan TweetChats and what they consider to be the measures of success — aka, return on investment — for pharma TweetChats.
Your browser does not support the audio element. Upgrade your browser to one that does
You can hear the full interview of Alves and Fonteyne here:
Check Out Business Podcasts at Blog Talk Radio with Pharmaguy on BlogTalkRadio
