Andrew Schorr: To Engage Patients Pharma Must Commit to the Long Haul

To Engage Patients Pharma Must Commit to the Long Haul In this 3-minute audio snippet, Andrew Schorr, Founder and Host of PatientPower.info, notes that pharma agency accounts come and go, but patients are living with their conditions day in and day out. Pharma has to be careful, says Schorr, when approaching patients about how they view the commitment.

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You can hear the full interview of Andrew Schorr here:

• Podcast: Patient Power and Pharma: The Role of Patient Advocates in Pharma Marketing

Other resources:

• Article: Janssen to Shut Down Psoriasis 360 FaceBook Page Due to Lack of Commitment