Hacking Healthcare #ALLin Campaign Gets Close to Patients
Pharmaguy interviews Wendy Blackburn, Executive Vice President at In Touch Solutions (see Bio). Wendy talks about her company’s #ALLin campaign to document patient stories, how she became a digitally-savvy woman pharma “pioneer,” and her views on how digital devices such as wearables will transform the pharmaceutical and healthcare industries.
Recorded on Friday, 29 April 2016
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Background
Intouch Solutions Inc. is going #ALLin for its yearlong cross-country campaign, which involves traveling with a custom Airstream trailer and hosting health hackathons.
The idea for the campaign began with Intouch Solutions’ new purpose statement, which it adopted late last summer: Hacking health care for the people.
Overland Park-based Intouch Solutions is traveling across the country with an Airstream trailer, asking people, “What’s your story?”
“It’s a bold and ambitious statement, but we felt like it was important and it fit who we are and who we want to be, but we needed a campaign or a program to bring that to life,” Intouch Solutions Executive Vice President Wendy Blackburn said.
Questions/Topics of Discussion
- Tell us more about the #ALLin campaign and what you mean by “Health Hackathon”
- How did you become so digitally savvy?
- How do you envision how digital – especially digital devices/wearables – will transform the pharmaceutical industry?
- Where will the #ALLin Airstream trailer be seen next?
Guest Bio
Wendy Blackburn leads business development at Intouch Solutions, a digital-centric marketing agency focused on the pharmaceutical industry. With 20 years’ experience in healthcare marketing and 12 years at Intouch, Wendy has been instrumental in the company’s explosive growth while serving as a mentor and motivator to her team.
A face familiar in pharma social media circles, she has a loyal following of ePharma “tweeps” at @wendyblackburn, where she regularly shares her observations in 140 characters or less.
Prior to joining Intouch, Wendy was a Vice President at global PR agency Fleishman-Hillard where she spent five years developing award-winning programs.
Wendy is also one of Pharmaguy’s Digitally “Savvy” Women Pharma Pioneers (see PPT below).
