Solving the Medical Marketing Blues ePrints NRx solution for online portals, closed-loop marketing, and physician detailingClick Here for Additional Resources
A conversation with Reprints Desk’s Scott Ahlberg, Head of Corporate Services, and Christian Gray, Business Development, about solving pharma’s “medical marketing blues” via the effective distribution of peer-reviewed literature to physicians. (See guest bios.)
Aired LIVE on: Tuesday, May 4, 2010 Listen to internet radio with Pharmaguy on Blog Talk Radio
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BackgroundPerhaps these lyrics describe your situtaion?
Sitting in my marketing office
Closed loop is on the brain
How I make it more of my mix
This crazy maze has got me insane
Compliance and digital content challenges
Doctors, consumers — they need the news
Man oh man I got me a bad case
Of the medical marketing blues
Chorus
I know the need for peer review
Like others in this trade
I’m looking for my digital content
Enabling spade
Sales reps and their tablet PCs
They gotta have ’em in the field
Online portals and e-detailing (Give me)
NRx TRx Yield
SEARCH ENGINE MARKETING…
PRODUCT MICROSTIES…
CLOSED LOOP MARKETING…
SYSTEMS!!!!
Multichannel integration
Good reprint practices
There’s so much out there
To get me confused
I got the medical e-marketing blues
Competition to get to physicians
Sales reps need my help
‘Cause information is such a sponge
And Reprints Desk can help
I know the need for peer review
Like others in this trade
I’m looking for my digital content
Enabling spade
Compliance and digital content challenges
Doctors, consumers they need the news
Man oh man I got me a bad case
Of the medical marketing blues
‘Cause information is what you need
And Reprints Desk can help
Reprints Desk!!!
Questions/Topics Discussed- What is ePrints NRx and who is it designed for?
- At the 30,000 foot level, what role does peer reviewed scientific literature (aka articles) play in life science sales and marketing?
- How was the service conceived?
- Why does ePrints NRx matter and what makes this is “must have” service in the toolkit of pharmaceutical marketers and product management pros?
- Why would a medical marketing manager use a company like RD versus going publisher direct?
- What trends have you seen in the adoption of Good Reprints Practices and also Good Promotional Practices?
- What can you share with us about this in relation to the closed loop marketing concept?
- If you were advising or consulting with a life sciences company about the use of articles, what questions would you ask them?
- Any thoughts about corporate compliance as it applies to copyright and using these kinds of articles?
- Can we have you back in the Fall to talk about some new developments?
Guest Bio
Scott Ahlberg has many years of experience in content and startup businesses. Mr. Ahlberg started with Dynamic Information (EbscoDoc) in the 1980s, then went on to lead Sales and Marketing at Infotrieve, Inc. during many years of rapid growth in the 1990s. After leaving Infotrieve in 2005 Mr. Ahlberg provided consulting services to ventures in professional networking and medical podcasting.
He joined Reprints Desk in 2006. His areas of expertise include strategic planning, operational innovation, copyright and content licensing, and quality management. Scott has degrees from Stanford University (BA, 1984) and the University of London (MA, 1990).
Christian Gray heads up business development at Reprints Desk, leading the effort to help clients leverage the value of scientific literature via Good Reprints Practices and Good Promotion Practices. He has over 20 years of sales, business development and marketing experience. He has worked with companies in the life sciences, high technology, publishing, and professional services sectors. An author and public speaker, Christian has been a featured keynote on diverse subjects like enterprise social software, electronic rights management and career agility.
He is passionate about literacy and gender equality in education and is the President-Elect of the Los Angeles Chapter of Room to Read.
Additional Resources
