Interactive Widgets for Pharma Marketing A new innovative online platform that reaches and engages customersClick Here for Additional Resources

A conversation with Tony Zito, CEO and Founder of mediaFORGE, describes how his company’s widget-ad platform can empower pharmaceutical brands by maximizing their online presence.

Aired LIVE on:

Monday, October 27, 2008 Listen to internet radio with Pharmaguy on Blog Talk Radio

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Background

mediaFORGE’s interactive ad platform uses widgets to bring a new social dimension to banner ads. As visitors interact with mediaFORGE ad units, flash-based widgets appear and enable users to browse personalized specials, take advantage of last-minute deals, view videos or pictures, listen to music, etc. mediaFORGE widgets can be integrated into existing online advertising assets, embedded within social networks, even downloaded to the desktop. An example, highlighting pdf and audio podcast offering from Pharma Marketing News, is shown below.

Early adopters of mediaFORGE’s innovative conversational marketing technology include: www.Overstock.com, Backcountry, REI, Nordstrom, Skullcandy, Foot Locker, and SinglesNet.Click Here for Additional Resources

Guest Bio

Tony ZitoTony Zito
Tony Zito joined mediaFORGE as a seasoned executive and entrepreneur. In his role as CEO, Tony oversees all aspects of their rapidly growing business and plays a central role in developing and driving the company’s vision.

Prior to his involvement with mediaFORGE, Tony founded and managed two successful technology startups, Precision Data Link – acquired by The Profit Recovery Group, and ezADit.com — acquired by Y2M, a subsidiary of MTV Networks. In his continuing role at PRG, Tony held a key executive position as Senior Vice President and was responsible for identifying and managing additional acquisitions including technology and operations integration.

Some Questions/Topics Discussed

    1. What is a widget?
    2. Describe mediaFORGE’s widget-based interactive ad platform.
    3. How are interactive widget-based ads different and better than banner ads?
    4. How can this technology be applied to pharmaecutical online advertising and what’s the cost?

    Additional Resources

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