List of Shows Arranged by Guest’s Last Name Also see: List of Shows Arranged by Company Name LastFirstCompanyShow TitleAaseLee A.Mayo ClinicDo Healthcare Employees Have Access to Social Media at Work?AdkissonKevinCrown Partners, LLC.Multi-site Web Marketing in Today’s Pharma World AhlbergScottReprints DeskSolving the Medical Marketing Blues: ePrints NRx SolutionAlvesPatriciaBoehringer IngelheimHow to Host TweetChats That Deliver Value to Pharma and Its StakeholdersAminRajHealthiNationThe Pozen Digital Advisory Board: Who, What, Why?AmirkhanovaSaidatNABridging the EU Pharma-Digital Agency Divide: What EU Pharma Marketers Need from Digital AgenciesAndersonRobertWeber Shandwick UKABPI Digital Update: Insider ReactionsAnderssonRolandAccentureTransCelerating and Crowdsourcing Pharma R&D – A Critical Shift in Drug Development in the Post-Blockbuster WorldAntwerpesFrankDocCheck Medical Services GmbH Building the First Global Community of Doctors
DocCheck Survey of Social Media Use by Physicians
Can New Technologies Improve Healthcare? Exploring the 2.0 Doctor
ArifArsalanENPOINTSCuration vs. Content Marketing: Which is Best for Pharma Marketers?AudetCraig M.Social Media Working GroupPharma’s Social Media Working Group: Who It Consists of, How It Formed, and What Its Objectives AreAveryJimGaylord College of Mass Communication Teaching New Dogs Old Tricks BakerJeffNobleHigh Impact Educational Patient Aids: Not Your Father’s Pharma Sales TchotchkesBardMarkManhattan ResearchEmerging Trends in European Physician and Consumer Use of the Internet
GeneRAtions: Survey Results and a New Disease Awareness Initiative
Live From the e-Communication and Online Marketing Conference!
Pharma, Physicians, and Web 2.0? Are We There Yet?
Taking the Pulse® Asia: Pharma Marketing Trends in Asia
Digital Health CoalitionThe Digital Health Coalition: Solving Real Problems — Mission Possible?Inaugural Digital Health Coalition Executive Landscape Study
BarretteJackWEGO HealthWEGO Health: Empowering Health Consumer Opinion Leaders
Mobile-Enabled Patient Focus Groups: Truvio Emphasizes the Importance of Patients’ Voices
BatesAndreeEularisYou Want Marketing ROI? You’re Not Ready to Measure ROI! BattenJulieKlick PharmaSearch Advertising Options for Pharma Between Now & When FDA Issues New GuidanceBaumannPhilHealth Is SocialDoctors, Web 2.0, and Patient Care: What Are the Possibilities?BealAnneSanofiThe Three Pillars of Sanofi’s Patient-Centric StrategyBenciRichRealAgeThe Messenger is the Medium BennettEdwardUniversity of Maryland Medical CenterDo Healthcare Employees Have Access to Social Media at Work?BianciellaAnthonyMTIGet the Right Message to the Doctor without Sending a Rep BlackburnWendyIntouch SolutionsAvoid the Pitfalls and Pratfalls of Social Media: Ask the Gang of Four Pharma Twitterati!BoidyPaulReachMDMarketing to the “Long Tail Physician” Segment BollingJayRoska Healthcare AdvertisingFaith-based Unbranded Marketing BotetVerónicaGE HealthcareGet Social, #GetFit and Get Healthy: How GE Healthcare Uses Social Media & Gaming to Promote and Motivate Healthy LifestylesBoughBoninPepsiCoThe Pozen Digital Advisory Board: Who, What, Why?BowdenRexYourRxCardUniversal Rx Discount Coupons BraughtonBruceSanofi-AventisDiabetes Co-stars Casting Call Contest: Sanofi US to Develop Documentary Featuring Real Patients and Their StoriesBremnerDouglasAuthorBefore You Take that Pill BrysonDyanInspired Health Strategies, LLCWhy is Putting the Patient at the Center So Difficult?: Enough is Enough. It’s Not Rocket Science!BullmanRayNational Council on Patient Information and Education (NCPIE)Improving Patient Outcomes: Engaging Patients to Improve AdherenceButlerAlexJanssenDigiPharm’s EU ePharma Pioneers: Doing More with Less
The EarthworksBack to the Pharma Digital Future: A Pharma Social Media Pioneer Looks Back & AheadByrdCaryeDrugSearch BlogCan You Find Reputable Canadian Drugs Online?CaressiGregFrost & Sullivan Adherence Programs: A Targeted, Personalized ApproachCarlatDanielTufts University School of MedicineWelcome to the CME Laundromat!CarlinPeterMarket Strategies InternationalPatient Assistance Program Rankings: Going Beyond Sales Force Effectiveness to Customer Experience SatisfactionCermakElizabethPozenThe Pozen Digital Advisory Board: Who, What, Why?ChernaikTomCMP.LYDisclose, Comply, & Measure: A Technology for Achieving All Three Social Media Goals!ChesterJeffCenter for Digital DemocracyNew Media Tracking Technologies: Implications for Online Consumer PrivacyChodorBenHappitique Taming the “Wild West” of Mobile Health: Happitique’s App Certification ProgramChouquetSiljawhydot GmbHAvoid the Pitfalls and Pratfalls of Social Media: Ask the Gang of Four Pharma Twitterati!DigiPharm’s EU ePharma Pioneers: Doing More with Less
Pharma Wikipedians: The Pros and Cons of Pharma Employees Editing Wikipedia Articles
ClarkToddVOI ConsultingWhat’s in the Future for Generics?
The Utilization Plateau: Why Has the U.S. Pharmaceutical Market Stagnated?
ClintonPatrickPharmaceutical Executive Magazine Pharma Business Strategies in Times of Change CollinsSusanHealthEdSurroundHealth: An Online Community for Healthcare ExtendersColumbia-WalshMegAugme Mobile Health GroupMobilizing Your Digital Assets: Is There an App for That?CookeDalePhillyCooke ConsultingCreate Squeaky-Clean Pharma AdsComeyDavidHealthy National NetworkFaith-based Unbranded Marketing CooneyWilliamMedPoint Communications, Inc.Speaker Programs: Endangered Species
Beyond Compliance: Strategic Implications of the Physician Payments Sunshine Act
CornetJuanmHealth Competence CenterMobile Technology, Pharma & the Future of HealthcareCovingtonMelvaSanofiThe Three Pillars of Sanofi’s Patient-Centric StrategyCranstonLauraPharmacy Quality AllianceImproving Patient Outcomes: Engaging Patients to Improve AdherenceDaboulMichaeline MMISPhysicians Unprepared for Sunshine Law: Survey Reveals Physicians Prefer Filtered SunshineDaviesMelissaReturn on FocusPharma Crisis Communications in the Fast-Paced Digital World: The J&J/McNeil Case StudyDaviesShonaMerck & Co Inc.What is Univadis?Hint: It Builds Healthcare Professional RelationshipsDe PaoliMarkBrandIntelMeasuring Consumer Sentiment About Prescription Drugs DeChellisVinceNHHS Healthcare Consulting, LLCBeyond Compliance: Strategic Implications of the Physician Payments Sunshine ActDeLargeCraigNovo Nordisk Inc.Racism in the Life Sciences: What Should be the Response? DeryczPeterReprints DeskDeploying Medical Reprints to iPads, Apps, and HCP WebsitesDevereuxAnneLyonHeartQuestioning Conventional Pharma Marketing Wisdom DoyleJohnQuintilesDelving Deeper Into Drug RisksDuhlJoshuaNorth Plains SystemsManaging Your Digital Assets in a Complex Regulatory World: Answers to Your DAM Questions!DunnZoeHale AdvisorsHow to Score With Women (as a Marketer) via Social MediaDuplayDavidMedTera, Inc.
healtheo360 Improve Patient & Physician Education with Integrated Closed-Loop Marketing & ROI Analysis
Doctors, Web 2.0, and Patient Care: What Are the Possibilities?
The Benefits of Virtual Social Therapy
DyerSamuelMedical Science Liaison SocietyGlobal Medical Science Liaison TrendsEdgertonDJZemogaThe Coming Digital El Niño: Traditional Interactive Agencies are Facing ExtinctionEdwardsJimBrandweekJournalist Bloggers: An Conversation with Jim Edwards EhrlichBobDTC Perspectives, Inc.Blogs vs. DTC: What’s Best for Consumers?
The Great DTC Debate: Are Drug Marketers an Endangered Species?
ElwoodDouglasBristol-Myers SquibbiPad Effectiveness in Clinical Settings: Understanding What Physicians and Patients Desire from mHealth ApplicationsEnglandTracyOpenQThe Clouds of Social Media Guidance: Are They Parting or Is a Storm Brewing?ePharma Pioneer ClubNAMembers of the exclusive Facebook/Twitter GroupPharma Twitter Best Practices
Fear & Loathing in Washington, DC: Takeaways from the FDA Public Hearing
ePharma: What’s Working, What’s Not, & What’s Next
EscalanteDavidSK&A Information Services, Inc.Insights on Pharmaceutical Sales Rep Access and Appointment Policies of U.S. Office-based Physicians FabbriLucaEli Lilly and CompanyPharma TeleWeb e-Detailing. A CASE STUDY: Lilly’s Experience in EuropeFaerberAdrienne E. Dartmouth Institute for Health PolicyEvaluating Rx & OTC DTC TV Ads: Few Are Outright False But Many May Be MisleadingFazzinaLeigh Fazzina & Co. Communications Consulting, Inc.Improve Your Social Media Listening Skills: The Tools You Need & What You’ll LearnFettermanJeffParagonRxRisk Mitigation and Its Impact on Pharma MarketingFirlik, M.D.KatrinaHealthPrizeEyes on the Adherence Prize: How HealthPrize Uses Financial Incentives and Fun to Change Patient Behavior
Physicians Favor Brands with Compelling Adherence Platform: Highlights of Physician Survey
FlynnRobertPulse Media ResponseMobile Pharma Marketing: What’s the 411?FonteyneJaclyn Boehringer IngelheimHow to Host TweetChats That Deliver Value to Pharma and Its StakeholdersFrancerJeffPhRMAOvercoming Barriers to Pharma’s Engagement in Social NetworksFreireOtavioOpenQMobile KOL ManagementFriedeArnoldMcDermott Will & Emery LLP Towards a Rational FDA Policy Addressing the Internet and Social MediaFrydmanGillesAssociation of Online Cancer Resources (ACOR)ACOR: An Online Social Networking Community of Cancer Patients & Caregivers Pharma Can’t Join But Can Learn FromFugh-Berman, MDAdrianePharmedOutThe Marketing of Low T (“Low Testosterone”): Ghostwriting, Celebrities, Symptom Quizzes, NumbersFulfordAlexandraHealthcare Management Consultants, LtdSocial Media for Pharma C-Suite Dummies: The Need for Social Media TrainingGallowayScottL2Pharma’s Digital IQ: Measuring the Digital Competence of Pharma BrandsGaydosMarkSocial Media Working GroupPharma’s Social Media Working Group: Who It Consists of, How It Formed, and What Its Objectives AreGilstrapDarinInnerCityMedicine Networks, LLC.Narrowcast DTC Advertising GleasonMarkHyGro Consulting GroupWeb 2.0 for Pharma Marketing GoldstoneMarkMediklyThe Physician Value Index: A Framework for Measuring Pharmaceutical Marketing PerformanceGonzálezÁngelIdeagorasGet Social, #GetFit and Get Healthy: How GE Healthcare Uses Social Media & Gaming to Promote and Motivate Healthy LifestylesGordonEllenMarket Strategies InternationalPatient Assistance Program Rankings: Going Beyond Sales Force Effectiveness to Customer Experience Satisfaction GrattonFabioIgnite HealthHow To Measure Social Network Communications Success
Overcoming Barriers to Pharma’s Engagement in Social Networks
The Coming Digital El Niño: Traditional Interactive Agencies are Facing Extinction
Facebook Timelines for Brands: The Implications for Pharma Companies
TruvioMobile-Enabled Patient Focus Groups: Truvio Emphasizes the Importance of Patients’ VoicesGrayChristianReprints DeskSolving the Medical Marketing Blues: ePrints NRx SolutionGrayNeilHealthcare Trends & Strategies, LLCDisease Mongering GreeneJeffNew Solutions FactoryHow Secure is Pharma Data? Web Sites, Mobile Apps, Wearables Can Be Hacked!GriffithJohn Centric InfographicsLeveraging Infographics and Search for Better Health Communications: A Lundbeck-Epilepsy Foundation Case StudyGuptaAsheesheHyppoVirtual Face Time with Physicians GulezianDaveVisciraReach & Teach Physicians with Virtual Reality: Viscira’s “EyeMAC” Wet AMD Simulation ExhibitGullapalli, MDVenkatMediklyThe Physician Value Index: A Framework for Measuring Pharmaceutical Marketing PerformanceGuymardThibaudMSD FranceA “Comuniti” for Healthcare ProfessionalsGweeShwenVERTEX PHARMACEUTICALSMeet Digital Pharma’s Faculty: What’s Hot and What’s Not?HagedornScottPHD NetworkPharma’s Digital IQ: Measuring the Digital Competence of Pharma BrandsHalkesRobHealth Business ConsultCustomer Focus First: A New Pharma Commercial ModelHallJerryPearescopeHow to Score With Women (as a Marketer) via Social MediaHalperRobJohnson & JohnsonPharma YouTube: Successful Use of Online Video to Support PatientsSocial VideoCan Pharma Do “Social Video?”: Insights on Creating Engaging Video for Consumers & Healthcare ProfessionalsHarrellBobAppature, Inc.Is Your (Marketing) Head in the Cloud?HansenReneUCB PharmaUCB & PatientsLikeMe: Embracing Social Media, Adverse Events Included!HeinleyMichaelJohnson & JohnsonJohnson & Johnson’s ennTV: An Engaging Employee News NetworkHendricksonMattConnectSolutionsAdobe Connect for eDetailing: Making Detailing More EffectiveHeywoodBenjaminPatientsLikeMeUCB & PatientsLikeMe: Embracing Social Media, Adverse Events Included!HickeyDanAlliance Health“Safe” Social Media for Pharma Marketers: Alliance Health’s Safe Social APIHillDanSensory Logic, Inc.Don’t Lie to Me: Can Facial Coding Decipher What Consumers & Physicians Really Think About Pharma Ads?IrvingStaceyMcKesson Patient Relationship SolutionsPatient Behavioral Coaching: An Innovative McKesson Patient Adherence SolutionJewellTonyAstraZenecaThe Future of Pharma-Sponsored Twitter & Other Social Media Chats: A Review of the First Pharma-Sponsored Twitter ChatJohnmarFardEnvision SolutionsLive From the e-Communication and Online Marketing Conference!
Mixing Blogging and Business: An Conversation with Fard Johnmar
Racism in the Life Sciences: What Should be the Response?
Understanding the Digital Health Mom
JohnstonWaltAstellasA Better Bladder DTC Campaign: Astellas’s Animated Pitch Organ for OAB
Pharma Brand Ads Within Mobile AppsKalleyTerrenceFreedom of Access to Medicines (FAMEDS)Patient Advocates Take On the FDA: FAMEDS & Genentech Fight for AvastinKaplanBrianAccuDial Pharmaceutical, Inc.A Solution to the Problem of Inaccurate Dosing of OTC Pediatric MedicinesKatsanisLea Concordia UniversityRx Drug Personalities Perceived by ConsumersKatzMelissaCentocor, Inc.The Centocor Corporate Blog KimJosephMedical Communications Media, Inc.Challenges of Regulating Mobile Medical Apps: Legal and Regulatory Issues You Should Know AboutKirbyPhillipeMSD (Europe) Inc.The (Near) Future of Digital Pharma: Social, Mobile, Analytics, & the CloudKirkPeterSermoWhat Docs Discuss OnlineKivatinosDanielDrChrono.comBringing the iPad Into the Exam Room: The Dr. Chrono EMR AppKolodjeskiLauraSanofi US diabetesDiabetapedia: “Google” for DiabetesKolosovaOxanaiVrach.comSocial Media Glasnost Comes to Russian PhysiciansKottlerTomHealthPrizeEyes on the Adherence Prize: How HealthPrize Uses Financial Incentives and Fun to Change Patient Behavior
KreinStevenOrganizedWisdomLive From the e-Communication and Online Marketing Conference!KrelingDavid H. Dartmouth Institute for Health PolicyEvaluating Rx & OTC DTC TV Ads: Few Are Outright False But Many May Be MisleadingKrohnThomasEli LillyTransCelerating and Crowdsourcing Pharma R&D – A Critical Shift in Drug Development in the Post-Blockbuster WorldKruglyakDmitriyMedical Blog NetworkWeb 2.0 for Pharma Marketing KruseKevinKru ResearchTwitter for Rx Brands: An ExperimentKulkarniDarshanKulkarni LLCResponding to Unsolicited Requests for Off-Label Information: Pharma Citizen Petition Calls for New Regulations
Pharma’s Legal Assault Against Off Label Speech Restrictions: What to Expect Next
KweskinDavidTNSHow to Add New Media Into Your DTC Marketing MixLabitaJessicaMD MindsetBenchmark & Track the Impact of iPad Use on Messaging Effectiveness & DeliveryLangerEric S.Johns Hopkins University and BioPlan Associates, Inc.Teaching Pharma Social Marketing to Biotech ScientistsLeeGregArista Marketing Associates, Inc.Increase Access to Hospital-based Physicians with Virtual Pharmacist or Nurse Reps LewisR.J.eHealthcare SolutionsWant Digital Pharma Marketing “RESULTS”? Pharma Marketers Must Adapt to the New Demands of HealthcareLevinsIlyssaCenter for Communication ComplianceBoosting Pharma Public Relations Regulatory Compliance LevyMoniqueManhattan ResearchThe Changing Pharma eDetailing Landscape: The Three Main Ways of Detailing Physicians OnlineLightJeffreyPatients not Patents, Inc.New Media Tricks Used by Pharma Marketers: Lopez-TorresGoose Complete the Pair, LLCThinking Outside the (Shoe) Box for Physician Access: How “Complete the Pair” Helps Open DoorsLozierMorganTNSHow to Add New Media Into Your DTC Marketing MixLurkerNancyPDI, Inc.The Changing Role of Pharma Sales RepMackJohnVirSci CorporationNetworking to Survive the Pharma Recession MasonEmily SitrinAstellasPharma Brand Ads Within Mobile AppsMatczakJerryEli LillyTransCelerating and Crowdsourcing Pharma R&D – A Critical Shift in Drug Development in the Post-Blockbuster WorldMcGuireRyan Cutting Edge InformationMobile Strategies for Pharma: One Size Does NOT Fit All!McIverShaunStreamlogics, Inc.Driving Physician Education and Branded Communications Online McLoudReneeArizona State UniversityThe iPhone Medical Application Revolution: How Pharmaceutical Marketers Can Leverage the Gadget Clinicians Love MeskóBertalanWebicina.comDoctors, Web 2.0, and Patient Care: What Are the Possibilities?
Pharma Wikipedians: The Pros and Cons of Pharma Employees Editing Wikipedia Articles
MeyerRichardThe World of DTC Marketing/eMarketerOnline Pharma Marketing: Why Aren’t We There Yet?
Overcoming Barriers to Pharma’s Engagement in Social Networks
Pioneers in Pharma eMarketing: Richard Meyer. A Modern Day ePharma Diogenes
How to Score With Women (as a Marketer) via Social Media
U.S. Physicians and the Internet: Where They Go and What They Do Online
Effectiveness of Pharma DTC Advertising: TV Viewers Rate Drug Ads
MilesJoeEyeforPharma ConferencesWeb 2.0 Tools for Sales Force Effectiveness MigramKennethApplied Scientific Consulting and Pharma Conduct BlogIs the M&A Frenzy Short-Circuiting Pharma R&D? A Former Researcher Speaks OutMonkGaryJanssen CilagDigiPharm’s EU ePharma Pioneers: Doing More with Less
Pharma YouTube: Successful Use of Online Video to Support Patients
MorleyAmbreNovo Nordisk, Inc.Novo Nordisk’s Race With Insulin Campaign: It’s Not Just About Twitter
Novo Nordisk And Paula Deen: Why?
NapolitanoNatalieCOPD FoundationImproving Patient Outcomes: Engaging Patients to Improve AdherenceNaumanRobJBS Ventures LLCOvercoming Barriers to Pharma’s Engagement in Social NetworksNettleshipTrishUCB PharmaUCB’s Active Social Media Listening Approach: Better Communications, Better Patient Experiences, & Better SolutionsNicholasSusanDocPons™Need a Doc? There May Be a Coupon for That! DocPons™ Coupons Can Make Healthcare More Affordable to ManyNimmoAndrewPhysicians Office ResourcePharmaCONNECT™ -A Real-Time On-Demand Engagement Platform Between Doctors and Pharmaceutical BrandsNusimowMichaelDrChrono.comBringing the iPad Into the Exam Room: The Dr. Chrono EMR AppO’BrienEileen Siren InteractiveHow to Score With Women (as a Marketer) via Social MediaO’BrienTomMotiveQuest LLCAligning Your Message with Patient Needs: How Social Media Can HelpOlsonHenryEdge DynamicsThe Importance of Downstream Channel Sales Data for Marketing O’NeillAlfredRyan TrueHealthCustomer Manages Relationship: A New Marketing StrategyOverstreetBrianAdverse Events, Inc.FDA’s User-Unfriendly Adverse Event Reporting System: Outdated in the New Transparent World of Social MediaPalestrantDanielSermo Collaborating with Online Physician Communities
Pharma, Physicians, and Sermo: A Social Media Win-Win-Win!
ParksMichaelCentocor, Inc.GeneRAtions: Survey Results and a New Disease Awareness Initiative
Pitch360Life After CNTO411 Blog for Michael Parks: Pitch360Vox Medica, Inc.Pharma Crisis Communications in the Fast-Paced Digital World: The J&J/McNeil Case StudyParnellCraigAcross HealthHow Satisfied are Pharma Marketers With Their Digital Efforts?: Across Health’s 2011 Digital BarometerPerlmanSethThe LatheBefore You Develop That Healthcare App: What You Should Know About Mobile PlatformsPetriniCarolinaComScorePharma eMarketing Benchmarks PfisterLauraIGNITE HEALTHEmerging Search Engine Technology Drives Digital Integration Strategy PhillipsCindySocial Media Working GroupPharma’s Social Media Working Group: Who It Consists of, How It Formed, and What Its Objectives ArePharmaGuyPharmaguy.comPharmaguy Steps Out on His Own: Will Focus on Speaking Tours & Engaging via Social MediaPincusJeremyForbes ConsultingThe Importance of Emotion in Evaluating Product Promotion: Insight Into Physicians’ and Patients’ MindsPinesWayneCCC Advisory CommitteeBoosting Pharma Public Relations Regulatory Compliance PintoPreetiPreeti Pinto Consulting, LLCEvidence-Based Pharma Marketing: Using Science to Demonstrate Product ValueThe Intricacies of Rx Drug Advertising! Learn the Rules & Regulations from a MasterPolzMicheleSanofi US diabetesDiabetapedia: “Google” for DiabetesPozniakEugeneSiyemi LearningThe State of CME in Europe PradoManueldatumRxMedical Transcript Advertising PriceBillJohnson & JohnsonJohnson & Johnson’s ennTV: An Engaging Employee News NetworkPughJohnBoehringer Ingelheim Pharma on Twitter: Boehringer IngelheimPuopoloJosephMERGE RxThe Changing Landscape of Physician Interactions QuinlanCaseyMighty Casey MediaHow to Score With Women (as a Marketer) via Social MediaRagoDerekMcKesson Patient Relationship SolutionsPatient Behavioral Coaching: An Innovative McKesson Patient Adherence SolutionJahnsRalf-Gordonresearch2guidanceStop the Mobile Insanity! New Strategies for Pharma in the mHealth MarketRaySarah Cutting Edge InformationMobile Strategies for Pharma: One Size Does NOT Fit All!RedaDanielCureTogether.com CureTogether: A Social Network for Patients to Share Symptoms and Solutions to Improve Their HealthRichmanJonathanPossible Worldwide (formally Bridge Worldwide)Avoid the Pitfalls and Pratfalls of Social Media: Ask the Gang of Four Pharma Twitterati!
Overcoming Barriers to Pharma’s Engagement in Social Networks
Pharma Facebook Commenting Changes: The Final Story
RigauxMarcAfter Pharma There IS Life After Pharma!RuvaneJohnHealthPrizePhysicians Favor Brands with Compelling Adherence Platform: Highlights of Physician SurveyRyanTimBoehringer IngelheimScientist Vs salesman: Which approach will enable your sales reps to raise their value to the industry?RyderJohnSkyscapeRep Access Programs SaradjianYanisCutting Edge Information, Inc.Global Medical Science Liaison TrendsScaleraBuddyQI INTERACTIVEEmerging Search Engine Technology Drives Digital Integration Strategy SchenckFonnyAcross HealthHow Satisfied are Pharma Marketers With Their Digital Efforts?: Across Health’s 2011 Digital BarometerSchorrAndrewPatientPower.infoPatient Power and Pharma: The Role of Patient Advocates in Pharma MarketingSchwartz, Ph.D.StevenHealthMedia Digital Health Coaching: Personalized Behavioral Intervention Aids Adherence, Saves MoneySeresMichael”ePatient”Support Your Local ePatient!: Raising Funds for ePatient Travel ScholarshipsShaw, MDPeterMD MindsetBenchmark & Track the Impact of iPad Use on Messaging Effectiveness & DeliveryShermanLawrenceThe Physicians Academy for Clinical and Management Excellence Can Humor and Continuing Medical Education Coexist? ShrierDavid L.HCPlexusMedia Consumption Habits of PhysiciansSilberDeniseBasil StrategiesDoctors, Web 2.0, and Patient Care: What Are the Possibilities?
Can New Technologies Improve Healthcare? Exploring the 2.0 Doctor
Support Your Local ePatient!: Raising Funds for ePatient Travel Scholarships
SilbergBillSilberg ConsultingPharma Crisis Communications in the Fast-Paced Digital World: The J&J/McNeil Case StudySilversteinJayRevolution HealthRevolution Health and the Wisdom of Crowds SlipakoffRyanPharmaCONNECTPharmaCONNECT™ – A Real-Time On-Demand Engagement Platform Between Doctors and Pharmaceutical BrandsSlocumKimKDS Consulting, LLCWill Healthcare be Rationed or Rational? A Case for Supporting Comparative Effectiveness ResearchSnodgrassMatthewWCGImplications of Facebook’s Page Commenting Changes: Turning Off Comments May Be a ProblemSoyaoGraceSelf Care Catalysts Inc.Finding the Consumer Within the Patient: Insights Into How Healthcare Decisions are MadeSpitzMichaelIgnite Health/ZemogaFacebook Timelines for Brands: The Implications for Pharma Companies
Pharma Wikipedians: The Pros and Cons of Pharma Employees Editing Wikipedia Articles
Will Twitter’s New API Rules Be Bad for Healthcare?
SpongAndrewNexusDigiPharm’s EU ePharma Pioneers: Doing More with LessStarnesLenDigital Consultant Pharma’s Use of Medical Conference Hashtags: Is It Unregulated “Backchannel” Promotion?Steffen M.Sci.CaseyBiologic ModelsCrowdfunding for Patient Education: HbA1c Teaching Model Brings Diabetes Education to LifeStephensonHugoiGuardInnovative System for Communicating Drug Risks to Patients StoakesUnityOrganizedWisdomLive From the e-Communication and Online Marketing Conference!
Sugerman-BrozanAlexPrescription Litigation Access Project Disease Mongering SweeneyHarryDorland Global Health CommunicationsLive From the e-Communication and Online Marketing Conference!TangneyJeffDoximitySizzle Sells, Even for DoctorsTanorenMurat Pfizer, TurkeyDigiPharm’s EU ePharma Pioneers: Doing More with Less
TassoneDomenicoThe Encima GroupGoogle’s Rapidly Disappearing (Free) Organic Search DataTerwilligerRobertAccuDial Pharmaceutical, Inc.A Solution to the Problem of Inaccurate Dosing of OTC Pediatric MedicinesThompsonBradley MerrillEpstein Becker & GreenBeyond Mobile Medical App Guidance: What to Worry About After FDA Publishes Its “Final” GuidelinesThongJacquelineUbiqi HealthMining Mobile Health App User Data: Liberating Health Data While Protecting PrivacyTopinAlanTopin & AssociatesThe Widening Patient-Physician GapTounSvetlanaAlansis CorporationLive From the e-Communication and Online Marketing Conference!TusaDavid P.Sharps Compliance, Inc.A Sharp Way to Improve Patient Adherence: The Sharps Patient Support SystemUrbaniakDennisSanofi-AventisWhat Sanofi-Aventis Learned from Its FaceBook Experience & What the Experts Recommend It Do NowValtierraLisaValtierra ConsultingCross-Cultural Marketing: Reaching U.S. Hispanics Via TV and MobileVirapenJohnAuthor: “Side Effect: Death”Side Effects: Death VogelzangPaulMommyCast MommyCast: The Little Podcast that Could … get Pharma Sponsorship! von GordonJudithBoehringer Ingelheim Pharma on Twitter: Boehringer IngelheimWaegmannC. PetermHealth Initiative Inc.How Will mHealth Change Healthcare?WashingtonKamaalOmega 7Omega Boy vs. Doctor Diabetes WashingtonMalcolmOmega 7Omega Boy vs. Doctor Diabetes WashingtonAlonzoOmega 7Omega Boy vs. Doctor Diabetes WalshJohnCOPD FoundationImproving Patient Outcomes: Engaging Patients to Improve AdherenceWeinblattLeePreTestingYour DTC Ads Stink!WeisshardtInaMSDUnivadisWexlerMikeBiltmore TechnologiesMeasure and Improve Marketing Campaigns and Sales Force Effectiveness WickMattPharm Force Marketing and Sales Outsourcing Support WinigradMaureen Centric InfographicsLeveraging Infographics and Search for Better Health Communications: A Lundbeck-Epilepsy Foundation Case StudyWoodenChristopherCegedim Strategic DataRanking Pharma’s Social Media Presence: Tracking a Moving Target!WoodruffSteveImpactivitiAvoid the Pitfalls and Pratfalls of Social Media: Ask the Gang of Four Pharma Twitterati!
Steve Woodruff, Pharma’s Connection Agent
WoodulJennaLiveWorld, Inc.Online Community Management: Moderation Best Practices & Other Tips for Pharma Social Media ManagersYeomanAndy Focus Active LearningMaking Games That Work for Patients: Gameplay Without All the StressYounerJasonExL PharmaEmerging Search Engine Technology Drives Digital Integration Strategy ZabrekEdwardEast Bay Perinatal AssociatesThe iPhone Medical Application Revolution: How Pharmaceutical Marketers Can Leverage the Gadget Clinicians Love ZitoTonymediaFORGEInteractive Widgets for Pharma Marketing ZuffolettJimOpenQMobile KOL Management
