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FDA Cites TV Ads for “Compelling” “Attention-Grabbing” Distractions That Undermine Communication...

Pharma Guy - December 15, 2016

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Kybella Double Chin TV Ad: Are the BEFORE & AFTER Photos...

Pharma Guy - September 30, 2016

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Medication Adherence Won’t Get Better Unless Pharma Marketers Accept Some Blame

Pharma Guy - June 23, 2016

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Most Americans Oppose 21st Century Fast Track Drug Approval

Pharma Guy - May 11, 2016

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The 3 D’s of Digital Pharma Marketing: Discover, Design, Deliver

Pharma Guy - April 27, 2016

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Annual Spending on Direct-to-Consumer Drug Advertising Ties an All-Time High

Pharma Guy - March 3, 2016

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How Effective is TV vs Online DTC Advertising? FDA Wants to...

Pharma Guy - February 27, 2016

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Is Direct-to-Consumer TV Advertising a Losing Proposition?

Pharma Guy - January 27, 2016

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Pharma Ups Its Investment in TV DTC Advertising

Pharma Guy - April 9, 2015

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