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DTC Advertising
Tag: DTC Advertising
Blog
The Top 20 DTC Ad Spenders in 2013 Virtually Ignored Digital
Pharma Guy
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April 11, 2014
Blog
Is Online Pharma DTC Ad Spend Continuing Its Downward Slide?
Pharma Guy
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April 2, 2014
Blog
Do TV DTC Ads Overstate Rx Drug Risks? FDA May Make...
Pharma Guy
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February 18, 2014
Blog
DTC Melee–a-Trois: Pradaxa, Xarelto, and Eliquis. Women Only Marginally Involved.
Pharma Guy
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January 24, 2014
Blog
What Makes a “Memorable” DTC Ad? The Restasis Case Study
Pharma Guy
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January 10, 2014
Blog
PBAfacts.com: No Laughing Matter
Pharma Guy
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December 31, 2013
Blog
Pharmaguy’s Predictions for 2014
Pharma Guy
-
December 30, 2013
Blog
Pharma TV Ads Shouldn’t Drop the “F Bomb,” Says Expert. I...
Pharma Guy
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November 22, 2013
Blog
My FDAdar Just Lit Up! Will This FDA Study Lead to...
Pharma Guy
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October 31, 2013
Blog
FDA’s BadAd CE Program: There Should Be An App for This!
Pharma Guy
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October 29, 2013
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