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Home
Tags
DTC Advertising
Tag: DTC Advertising
Blog
FDA Cites TV Ads for “Compelling” “Attention-Grabbing” Distractions That Undermine Communication...
Pharma Guy
-
December 15, 2016
Blog
Can This Work for Pharma? The Continual Quest of Creative Advertisers
Pharma Guy
-
December 2, 2016
Blog
FDA Will Apply the “Uncanny Valley” Hypothesis to Test the “Eeriness”...
Pharma Guy
-
October 28, 2016
Blog
Kybella Double Chin TV Ad: Are the BEFORE & AFTER Photos...
Pharma Guy
-
September 30, 2016
Blog
Do Drug Ads Need to Scare Consumers to Motivate Them?
Pharma Guy
-
September 16, 2016
Blog
FDA May Have No Choice But to Allow Direct-to-Consumer Off-Label Drug...
Pharma Guy
-
September 3, 2016
Blog
Do Desperate Consumers Believe Cancer Drug DTC Ads?
Pharma Guy
-
August 12, 2016
Blog
Medication Adherence Won’t Get Better Unless Pharma Marketers Accept Some Blame
Pharma Guy
-
June 23, 2016
Blog
Digital, Not DTC Advertising, Is the Real Reason Why Patients are...
Pharma Guy
-
June 22, 2016
Blog
The Impact of Pharma’s Consumer Advertising Spend on Patient-Physician Interactions
Pharma Guy
-
June 6, 2016
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