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DTC Advertising
Tag: DTC Advertising
Blog
“The Crowd is My Only Drug,” Says GSK Olympics Anti-Doping DTC...
Pharma Guy
-
July 16, 2012
Blog
JNJ Attempts YouTube Humor to Promote a DTC Advertising Goal
Pharma Guy
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July 16, 2012
Blog
Drug Ads & Coupons: Who’s the Decider? The Patient, the Physician,...
Pharma Guy
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June 27, 2012
Blog
AZ Posts “Reminder Drug Ad” to Its Corporate Blog
Pharma Guy
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May 29, 2012
Blog
Shire Seeks to Maintain YouTube “Loophole” in FDA’s Draft Guidelines for...
Pharma Guy
-
May 23, 2012
Blog
Sanofi Says Proposed FDA DTC Guidelines Would Effectively Kill TV Drug...
Pharma Guy
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May 22, 2012
Blog
PhRMA Demands that FDA “Cabin” Its Discretion to Regulate DTC Ads
Pharma Guy
-
May 21, 2012
Blog
As Pharma Spends More on Digital, External Digital Agencies Receive Poor...
Pharma Guy
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April 25, 2012
Blog
Janssen Uses Digital Storytelling, Animation to “Bring Prescription Medicine Labeling to...
Pharma Guy
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April 24, 2012
Blog
Lipitor Holds Key to DTC Ad Spending in 2012
Pharma Guy
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April 15, 2012
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